On March 18, the China Amusement Park and Attractions Association (CAAPA) hosted the 202… 6 The China Tourism, Leisure, and Entertainment Industry Annual Conference successfully opened in Beijing. This year’s conference is themed… Under the theme “Stimulating Industrial Innovation Momentum and Empowering a Better Life for All,” more than ten specialized forums—covering areas such as artificial intelligence, scenario-based innovation, and operational optimization—will be held to explore the integrated innovation, digital transformation, and quality‑and‑efficiency enhancement of industries including culture, tourism, and leisure.

Member of the Standing Committee of the 14th National People’s Congress,

Luo Shugang, Chairman of the Education, Science, Culture, and Health Committee

Dai Bin, Director of the China Tourism Academy

Dai Bin, President of the China Tourism Academy, attended the meeting and delivered a special report focusing on the 2026 Spring Festival holiday market, a review of the 2025 tourism economy and prospects for 2026, as well as the high-quality development of the tourism industry over the next five years.

Yao Jun, President of the China Amusement Ride and Park Association

Zhang Jiayi, Assistant Researcher, Data Analysis Department, China Tourism Academy

Zhang Jiayi, representing the joint research team of the China Tourism Academy and the China Amusement Park Association, released the “ “2026 First-Quarter Investment and Amusement‑Equipment Procurement Index Survey Report.” According to the specialized survey, macroeconomic conditions and the tourism economy are boosting industry investment; the comprehensive investment index for the tourism sector in the first quarter of 2026 rose 4.5% year over year compared with the first quarter of 2025. Expanding demand and upgraded experiences among both local residents and out-of-town visitors are driving continued growth in amusement‑equipment procurement, while domestic demand is being steadily met and overseas expansion is advancing steadily.

Lu Xiaoliang, General Manager of Zhejiang Provincial Tourism Investment Group Co., Ltd. ， Wang Hanlin, Deputy General Manager of Shaanxi Tourism Group Co., Ltd. ， Ni Minjing, Director of the Shanghai Science and Technology Museum ， Wang Yachuan, Secretary of the Party Committee and Chairman of Guangzhou Lingnan Group Holdings Co., Ltd. ， Ye Jianping, General Manager of Hangzhou Kaiyuan Senbo Tourism Investment Co., Ltd., respectively presented… “An Exploration of Issues in Tourism Destination Development in the New Era” “Shaanxi Tourism’s Practice of Empowering Industrial Convergence and Innovation through Cultural IP” “ Empowering culture and technology to create a new‑era cultural and tourism destination. ”“ Empowering the high-quality development of the cultural and tourism industry in the new era through “cultural tourism + all sectors” practice ”“ Products are the anchor, operations are the sail: Building a phenomenal resort destination that endures across market cycles. ” A presentation was given on the topic.

Yang Honghao, Director of the Industrial Research Institute at the China Tourism Academy Hosted “ Innovative Development of Local Cultural and Tourism Groups “Roundtable discussion,” Guan Jintao, Deputy General Manager of the All‑Area Tourism Company of Zhongshan Culture and Tourism Group ， Wei Yan, Secretary of the Party Committee and Chairman of Changxing Culture and Tourism Development Group Co., Ltd. ， Ma Chenjin, Deputy General Manager of the Scenic Area Division at Tangshan Municipal Culture and Tourism Investment Group Co., Ltd., participated in the roundtable discussion.

On March 19–20, the 2025 China Tourism, Leisure & Entertainment Industry Annual Conference hosted a series of sub-forums, including: the “Small but Beautiful” Cultural and Tourism Innovation Forum; the New Scenarios and Business Models in Cultural and Tourism Forum; the Seminar on Internationalization and Innovative Development of Cultural and Tourism Enterprises; the Forum on AI and Robotics Empowering Innovation in Cultural and Tourism; the Symposium on Leveraging Cultural and Tourism to Revitalize Rural Areas; the Forum on Unleashing Creative Potential through Cultural and Tourism Planning; the Forum on Enhancing Cultural and Tourism Operations; the International Cultural and Tourism Project Matchmaking Event (Russia Special); the Symposium on Building Modern State-Owned Forest Farms (Forest Parks) and Promoting Integrated Development of Forestry and Cultural Tourism; the Forum on Empowering with Cultural and Tourism IPs; the Expert Consultation Session for Cultural and Tourism Projects; the Launch Event for Innovative Cultural and Tourism Products; the Symposium on Digital Art Innovation and Development; the Forum on Immersive Cultural and Tourism Innovation; and the Forum on Upgrading and Boosting the Efficiency of Urban Parks. Capital International Convention and Exhibition Center To hold.