CAAPA

The Forum on New Scenarios and Business Models in Culture and Tourism Was Successfully Held.

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2026-03-19


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On March 19, the 2026 China Tourism, Leisure & Entertainment Industry Annual Conference, hosted by the China Amusement Park Association (CAAPA)— The Forum on New Scenarios and Business Models in Culture and Tourism was successfully held in Beijing.


Wang Xinyu, Founding Partner and Director of the Research Institute at ZhiKu Culture & Tourism


Lin Yang, Deputy General Manager of China Travel Commercial Management Co., Ltd.


Feng Hao, Deputy General Manager of the Cultural Tourism Division (Xinglun Company) of Zhongrui Group


Zhang Liang, General Manager of the Rural Tourism Company of Tianjin Tourism Group


Wang Jingwei, New Media Operations Manager at Kaige’er Group


Bai Mingzhu, Expert in Digital Art and Theme Parks at the Epson Imaging Research Institute



Wang Xinyu, founding partner and director of the Research Institute at ZhiKu Culture & Tourism; Lin Yang, deputy general manager of China Travel Commercial Management Co., Ltd.; Feng Hao, deputy general manager of the Culture & Tourism Division (Xinglun Company) of Zhongrui Group; Zhang Liang, general manager of the Rural Tourism Company under Tianjin Tourism Group; Wang Jingwei, new media operations manager at Kaige’er Group; and Bai Mingzhou, a digital art and theme park expert at Epson’s Light & Shadow Research Institute, each delivered presentations on the following topics: “How Interest‑Driven Tourism Is Reshaping New Scenarios and Business Models in the Cultural and Tourism Sector”; “How China’s First Artificial Wave‑Creating Project Is Reimagining the Cultural and Tourism Industry’s Ecosystem”; “‘The Eye of Suzhou’ Is Not Just a Ferris Wheel—Innovative Operations for New Urban Cultural and Tourism Landmarks”; “Jinlv Shiguang—A Mobile Theme Park with Transportation Functions”; “Tangshan Feast + Hetou Old Street: Transforming Idle Assets into Urban Landmarks”; and “Experience Wins: The Secrets to Capturing Attention and Driving Revenue in Cultural and Tourism Scenarios in the Digital Age.”



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