The Cultural and Tourism Planning & Creative Activation Forum Was Successfully Held.
On March 19, the 2026 China Tourism, Leisure & Entertainment Industry Annual Conference, hosted by the China Amusement Park and Attractions Association (CAAPA)—
The Cultural and Tourism Planning & Creative Activation Forum was successfully held in Beijing.
Ye Wenzhi, Chairman of Tianxia Fenghuang Culture and Tourism Group

Vice President of Haichang Ocean Park Group,
Yu Weining, General Manager of Shanghai Haichang Polar Ocean World Co., Ltd.

China’s Village BA’s chief planner, chief director, and overall commander,
Li Yichong, founder of the China‑inspired traditional‑style cultural tourism brand “Ru Hua Jian”

Shen Tianyu, Deputy General Manager of Operations at Universal Beijing Resort

Sun Yi, General Manager of Beijing Zhongcheng Meijing Cultural Creativity Group Co., Ltd.

Qi Yuwei, General Manager of Shanghai Senyang Cultural Tourism Co., Ltd.

Ding Wei, Vice President and Senior Partner at Zhenglue Group, and Founder of Guoshi Consulting.

Wang Dan, Co-founder of Gold Medal Entertainment
Ye Wenzhi, Chairman of the Tianxia Fenghuang Culture and Tourism Group; Yu Weining, Vice President of Haichang Ocean Park Group and General Manager of Shanghai Haichang Polar Ocean World Co., Ltd.; Li Yichong, Co‑Chief Planner, Chief Director, and Commander-in-Chief of China’s “Village BA” initiative, as well as founder of the Chinese‑style cultural tourism brand “Ru Hua Jian”; Shen Tianyu, Deputy Director of Operations at Universal Beijing Resort; Sun Yi, General Manager of Beijing Zhongcheng Meijing Cultural Creativity Group Co., Ltd.; Qi Yuwei, General Manager of Shanghai Senyang Cultural Tourism Co., Ltd.; Ding Wei, Vice President and Senior Partner of Zhenglue Group, and Founder of Guoshi Consulting; and Wang Dan, Co‑Founder of Jinpai Entertainment, each delivered presentations on the following topics: “How Can Cultural and Tourism Projects Be Revived Through Strategic Planning?,” “Haichang’s Practice of Integrating Modern Entertainment with Intangible Cultural Heritage,” “Unleashing New Vitality through National‑Style Trends to Fuel a New Engine for Chinese‑Style Cultural Tourism,” “Planning and Operations for Large‑Scale Cultural and Tourism Events,” “Design Practices for Mountain‑Based Resort Complexes: Creative Planning and Implementation for High‑Value Experiences,” “Original IP + Aesthetic Scenarios: Empowering Green Assets through Creative Planning,” “Logic and Organizational Framework Design in Cultural and Tourism Project Planning,” and “Moving Toward ‘Cultural Tourism 3.0’: Driving Deep Industry Innovation with the Dual Engines of AI and IP.”
Tomorrow (the 21st), the concurrent event—the 2026 China (Beijing) International Amusement Rides and Equipment Expo—will continue at the Capital International Convention and Exhibition Center (closing at 12:00 noon). Click here for details and registration.