The Cultural and Tourism IP Empowerment Forum Was Successfully Held
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2026-03-20
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Liu Qing, General Manager of Junzhiqingzuo Business Consulting (Shanghai) Co., Ltd.
Huang Yingjun, General Manager of Zhejiang Jinhua Panda Zhuzhu Two-Headed Black Pig Industry Development Co., Ltd.
Li Jiaming, General Manager of Little Yellow Duck Deying Culture and Tourism Co., Ltd.
Yang Donghai, Chairman of Beijing Qiyuan Phoenix Technology Co., Ltd.
Wang Ning, Head of Real-World Entertainment at the Three-Body Universe
Liu Qing, General Manager of Junzhiqingzuo Business Consulting (Shanghai) Co., Ltd.; Huang Yingjun, General Manager of Zhejiang Jinhua Panda Zhuzhu Two-Headed Black Pig Industry Development Co., Ltd.; Li Jiaming, General Manager of Little Yellow Duck Deying Culture & Tourism Co., Ltd.; Yang Donghai, Chairman of Beijing Qiyuan Phoenix Technology Co., Ltd.; and Wang Ning, Head of Real‑World Entertainment at Three‑Body Universe, each delivered presentations on the following topics: “Betting on Passion: A Research Report on Gen Z’s Consumption Preferences and Value Perception of Cultural‑Tourism IPs,” “Building the Panda Zhuzhu IP and Empowering It Through Culture,” “Little Yellow Duck B.Duck: Co‑Creating a New Track in IP‑Driven Cultural Tourism,” “Empowering Smart Cultural‑Tourism Experiences with IP,” and “Three‑Body Real‑World Entertainment: Exploring and Practicing How Sci‑Fi IPs Can Unlock New Scenarios in Cultural Tourism.”
Tomorrow (the 21st), the concurrent event—the 2026 China (Beijing) International Amusement Rides and Equipment Expo—will continue at the Capital International Convention and Exhibition Center (closing at 12:00 noon). Click here for details and registration.
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CHINA ASSOCIATION OF AMUSEMENT PARKS AND ATTRACTIONS
Copyright: China Association of Amusement Parks and Attractions
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