Grand Opening Ceremony

On the eve of the Spring Festival in the Year of the Horse, China’s cultural and tourism market welcomes a new addition: the official opening date of Yangzhou iQIYI Paradise has been set for... 2026 Year 2 Moon 8 It is currently the period of the Lunar New Year.

This timing was carefully chosen to both capitalize on the peak tourism season during the Spring Festival holiday and add new entertainment options to the traditional festive celebrations.

As iQIYI’s first-ever offline theme park project globally, the opening of the Yangzhou iQIYI Park marks the streaming platform’s official expansion from online content into the realm of offline experiences.

This is not only iQIYI’s strategic move, but also a significant upgrade for Yangzhou’s local cultural and tourism industry—a step forward in Yangzhou’s efforts to promote... Culture + Technology + Exploratory achievements in the integrated development of tourism.

Project Positioning

Unlike traditional large-scale outdoor theme parks, Yangzhou iQIYI Park has chosen... A new type of indoor theme park positioned for “miniaturization, rapid iteration, and strong interaction.”

This model clearly differs from the traditional theme park model, placing greater emphasis on the intensive use of space and rapid content updates.

Zhang Hang, Senior Vice President of iQIYI and General Manager of the Experience Business Division, pointed out that the core feature of the theme park is... National Innovation IP+ Cutting-edge technology.” This combination is designed to fully leverage iQIYI’s strengths as a content platform while leveraging technological tools to enhance the visitor experience.

The positioning of indoor theme parks allows them to operate year-round without being constrained by weather conditions, providing visitors with a more consistent and reliable experience. This model is also better suited for placement in central urban areas, enhancing accessibility.

Yangzhou iQIYI Paradise is planned with seven core experience zones, including an immersive theater, a light-and-shadow interactive space, an immersive stage performance, photo spots for iconic movie and TV scenes, spontaneous character interactions, and social party games. IP Limited food and beverage retail.

These sections have now all entered the final debugging phase.

The Immersive Theater is one of the core experiences at the park. Visitors can bravely venture into the eerie Ghost Market of Chang'an from "Tang Dynasty Mystery Tales" to solve intriguing cases, or ride on the Cloud of Somersaults alongside Zunzhibao to relive the classic storyline of "A Chinese Odyssey."

The light-and-shadow interactive space leverages digital technology to recreate fantastical wonders, allowing visitors to feel as if they’re truly immersed in the vast grasslands of “My Altay,” experiencing the changing seasons, or to encounter iconic romantic scenes amidst the breathtaking sea of clouds in “The Blue Whisper.”

The immersive stage performance area will present a panoramic theater experience, recreating the breathtaking moments from "Lotus Tower"—such as raindrops seemingly suspended in mid-air and flowing garments—through stunning live performances and cutting-edge special effects.

The park has meticulously recreated several iconic scenes from popular film and television productions. As revealed in the newly released on-site photos, Gao Qiqiang’s old residence from “The Knockout” has been painstakingly reproduced, with attention paid to every detail—including the door lintel and brick walls—to ensure authenticity.

In addition, visitors can take an immersive stroll through settings such as Zhang Fengxia’s small grocery store from “My Altay” and the Canal Tea House from “Northbound.”

The park will also feature a large number of live actors. NPC Visitors can unexpectedly encounter these characters at any time, triggering exclusive hidden storylines and even getting the chance to share the stage and engage in lively on-screen interactions.

This design allows visitors to from The “viewer” transforms into an “experiencer,” truly “stepping into the drama” and personally enacting their own unique storyline.

Also announced simultaneously with the opening news were the candidates for the park’s Global Ambassadors. — Guests of the variety show “Let’s Farm” and new-generation farmers known as “Ten Diligent Days.”

This choice reflects the park’s brand positioning and values.

Zhang Hang explained that, The members of “Ten Days of Hard Work” have won the hearts of audiences with their sunny, youthful, and upbeat image. Through hard work and dedication in agricultural labor, they’ve achieved personal growth and transformation, bringing joy, warmth, and companionship to their viewers.

This is related to iQIYI Paradise. The brand’s claim, “You’re the protagonist—start with joy,” is highly aligned.

Choosing a group so closely connected to the land and growth as global ambassadors may also hint at the philosophy that Paradise hopes to convey: Every visitor can find themselves here. “Cultivating” is a joyful experience unique to oneself.

Yangzhou iQIYI Park is not the end of iQIYI’s offline expansion. Since... 2025 Year 3 Since the company began planning its offline theme park business, iQIYI has successively announced the launch of three iQIYI Parks in Yangzhou, Kaifeng, and Beijing.

Parks in different cities may incorporate local cultural characteristics into their designs to achieve differentiation.

As the first stop, Yangzhou’s operational model and visitor feedback will provide valuable insights for subsequent projects. iQIYI is responsible for technology, content, and operations, with its primary revenue streams coming from ticket sales and secondary consumption.

This ground-based model is conducive to rapid replication and expansion. According to the plan, the pure content experience within the theme park will exceed... 4 Hours, ensuring that visitors have a full and enriching experience.

CAAPA Recommended Key Events

2026 China Cultural and Tourism IP Innovation Development Symposium

Registration is now open.

↓↓↓↓