Signing date: September 4

Project Location: Lijiang, Yunnan

Investment amount: 444.13 million yuan

Investor: Not disclosed

Recently, the集中 signing event for investment projects in Yulong County, Lijiang City, for the third quarter of 2025 was held in Baisha Town. Representatives from 10 participating companies gathered at the scene to discuss collaborative opportunities in the cultural and tourism sector, jointly witnessing the formalization of cooperation details for several new projects—injecting fresh momentum into the county's cultural and tourism industry upgrade as well as its economic development. The 13 projects signed during this event span across diverse fields, including coffee businesses, tourism project development, boutique homestay operations, and specialty dining services, with a total contract value reaching 444.13 million yuan.

Signing date: September 6

Project Location: Xiamen, Fujian

Investment amount: Not disclosed

Investors: Zigong Huacaitang Light & Shadow Cultural Tourism Technology Co., Ltd., Xiamen State-owned Capital Operation Co., Ltd., and others

This collaboration adheres to the principles of "policy guidance, mutual assistance and joint consultation, resource sharing, and win-win cooperation," aiming to fully leverage the strengths of all parties and transform Maluan Bay's Jimei Island (approximately 1,200 mu) and Xibin Village (about 991 mu) into a 365-day, year-round nighttime tourism carnival. The project integrates diverse elements such as light and shadow, music performances, film and television creativity, design art, and even a waterside marketplace, striving to become Fujian's new landmark for night-time tourism, a model for the integrated development of culture, tourism, and the economy, and a globally recognized new travel destination—further enhancing Xiamen's city image as a "cultural hub, city of art, and island of music."

Signing date: September 6

Project Location: Xiangyang, Hubei

Project Details: Xiangyang Longzhong Scenic Area & Xiangyang Ancient City Conservation and Renewal Project

Investment amount: Not disclosed

Investors: China Construction Third Bureau Urban Investment & Operation Company, Hubei Culture & Tourism Group Longzhong Company, and others

On September 6, Hubei Culture and Tourism Group and China Construction Third Bureau Group separately signed supplementary investment and development agreements for the Xiangyang Ancient City Scenic Area (Longzhong Scenic Area in Xiangyang City) and an investment cooperation agreement for the Xiangyang Ancient City Protection and Renewal Project with the Management Committee of the Xiangyang Ancient City Scenic Area. Together, they will jointly implement a series of major projects to drive high-quality development of Xiangyang's cultural and tourism industries, accelerating the city's efforts to become a renowned domestic and international tourism destination.

Wu Haitao, Member of the Standing Committee of the Provincial Party Committee and Secretary of the Municipal Party Committee, along with Du Haiyang, Deputy Secretary of the Municipal Party Committee and Mayor, held a symposium and witnessed the signing ceremony with Chen Weiguo, Secretary of the Party Committee and Chairman of China Construction Third Bureau Group, and Yi Sanping, Secretary of the Party Committee and Chairman of Hubei Culture and Tourism Group.

Signing date: September 7

Project Location: Zhangye, Gansu

Investment amount: Not disclosed

Investor: Aladdin Holding Group

This project aims to promote the integrated development of Gansu and Qinghai provinces by deploying multi-story, super-industrial greenhouses for large-scale cultivation of high-quality forage crops. By leveraging resources such as saline-alkali land and barren areas, combined with renewable energy utilization and conversion, the initiative seeks to achieve scalable, standardized, eco-friendly, and highly efficient forage production. Ultimately, this will drive the growth of cold-chain logistics, agricultural product processing, agricultural robotics, and cultural & tourism industries in Gansu, with the ambitious goal of establishing Gansu and Qinghai as a flagship hub integrating agriculture, industry, high-end equipment manufacturing, and cultural tourism—thus helping Gansu transform into "China’s New Zealand."

Signing date: September 12

Project Location: Liuzhou, Guangxi

Investment amount: Not disclosed

Investor: Not disclosed

From September 11 to 12, the 8th Liuzhou Cultural and Tourism Industry Development Conference was held in Liucheng County. During the conference, 18 key cultural and tourism projects were officially signed, spanning areas such as water sports, study-travel tourism, homestay-based health retreats, and digital cultural tourism, with plans to expand across multiple counties and districts in Liuzhou. Notably, the Baisha Power Surfing Water Sports Center in Liubei District will fill the gap in professional water sports facilities in central Guangxi; meanwhile, Fuhu Mingyuan in Liucheng County integrates tea plantations, overseas Chinese hometown culture, and agricultural resources to create an integrated "Tea + Study-Travel + Tourism" complex. Additionally, the cultural and tourism development project in Guzhai Mulao Ethnic Township leverages the unique cultural identity of China's only Mulao ethnic township to drive the construction of a national-level tourist resort area.

Signing date: September 13

Project Location: Gannan Prefecture, Gansu Province

Investment amount: 295 million yuan

Investors: Leo Group and others

On September 13, the cultural and tourism promotion event for Luqu County, Gannan Prefecture, titled "East China Sea's Sweet Springs Nourish the Plateau: Wenling and Gannan Embark on a Path to Common Prosperity," along with an investment promotion signing ceremony, was held in Wenling, Taizhou, Zhejiang Province. He Moubao, Secretary of the Prefecture Party Committee, attended the event and witnessed the signing of agreements. A total of three projects were successfully inked, with a combined contract value of 295 million yuan, primarily spanning areas such as cultural tourism, natural mineral water, and the development of specialty agricultural products. Vice Governor Zhaxi Cairen and Wang Xiangrong, Chairman of Leo Group, delivered speeches respectively. Over 80 business leaders from Zhejiang Province, including Zhong Renzhi, Chairman of Xinlei Group, and Wu Jiang, General Manager of Zhejiang Taizhou Hengtai Food Co., Ltd., also attended the event.

Signing date: September 14

Project Location: Wuhan, Hubei

Investment amount: 500 million yuan

Investors: Wuhan Qixing Real Estate Co., Ltd. and Wuhan Shengfan Investment Group Co., Ltd.

On September 14, the China Cultural Tourism Industry Expo 2025 successfully concluded in Wuhan. During the event, Wuhan Qixing Property Co., Ltd. and Wuhan Shengfan Investment Group Co., Ltd. joined forces to officially sign an agreement for the Magu Lake Immersive Sports & Lifestyle Park project, with a total investment of 500 million yuan. This collaboration marks a key initiative for Qixing Property—as a strong village enterprise—to leverage local resources and vigorously promote rural revitalization.

The Magpie Lake Immersive Sports & Lifestyle Park project innovatively adopts a diversified collaboration model of "social investment + village collective investment + government investment," leveraging underutilized rural assets to stimulate the growth of the village economy, ultimately creating a win-win situation for the village collective, businesses, and government alike. The project will integrate approximately 1,974 acres of land and water resources around Magpie Lake, developing nine thematic zones: natural scenery, wetland purification, tech-driven interaction, diverse cultural experiences, health & fitness facilities, lifestyle theater, children's play areas, water-based entertainment, and leisure activities. This initiative aims to build a comprehensive urban park that seamlessly blends ecological conservation, recreational enjoyment, and science education into one vibrant, multi-functional space.

Signing date: September 14

Project Location: Wuhan, Hubei

Project Details: Saiyu Xiangshan Tourist Area, Fangcaodi Family Fun Park, Jushui River Golden Beach Project

Investment amount: 261 million yuan

Investors: Wuhan Xinzhou District People's Government, Wuhan Qihu Ecological Culture and Tourism Co., Ltd., Xinzhou District Culture and Tourism Bureau, Wuhan Mingfeng Colorful Leaves Flower & Tree Co., Ltd., and Xinzhou District Culture and Tourism Bureau, Wuhan Jinsha Yunnuan Cultural and Tourism Development Co., Ltd.

On September 14, during the centralized signing event for key cooperation and trade projects at the 2025 China Cultural Tourism Industry Expo, Xinzhou District successfully secured three high-quality cultural and tourism projects spanning diverse sectors, including forest resorts, parent-child interactive experiences, and waterfront leisure activities. The total investment for these projects reached 261 million yuan, further driving the region’s cultural tourism industry toward higher quality and greater innovation. This landmark signing not only marks a significant milestone in Xinzhou District’s cultural and tourism development but also underscores the district’s commitment to deepening the integration of regional resources with cultural heritage, thereby strengthening the "Culture + Tourism" industry model. Ultimately, this initiative will help Xinzhou build a new all-encompassing tourism framework, enhancing the cultural and tourism appeal of northeastern Wuhan’s metropolitan area while boosting local economic vitality.

Signing date: September 14

Project Location: Wuhan, Hubei

Investment amount: 23.28 billion yuan

Investor: Not disclosed

On September 14, the three-day China Cultural Tourism Industry Expo 2025 concluded in Wuhan, Hubei. This year's expo featured one central grand stage, 10 indoor exhibition areas, and a dedicated outdoor cultural and tourism IP zone. Concurrently, the event hosted two professional exchange sessions and five business negotiation activities. According to publicly available data, the expo attracted nearly 2,000 enterprises from across China to showcase their products and participate, drawing a total of 225,000 visitors. Meanwhile, on-site transactions of cultural products and tourism goods reached 170 million yuan, while five specialized cultural and tourism industry talks resulted in cooperative deals worth 810 million yuan. Additionally, 23.28 billion yuan worth of cultural and tourism projects were collectively signed during the event.

Signing date: September 15

Project Location: Sichuan Province, at the intersection of Sichuan and Yunnan

Project Details: International Cultural & Tourism Valley Development Project, Performing Arts Center Construction Project, Buluo Corner Agri-Cultural & Tourism Integration Development, Luowa Homestay Cluster, Lugu Lake Leisure & Recreation Experience Development Project, and Dazhu Forest Study & Research Program, among others.

Investment amount: 5.14 billion yuan

Investor: Not disclosed

On September 15, the Lugu Lake Scenic Area in Sichuan held an investment promotion conference themed "Circling Mountains, Circling the Sea for Business Opportunities—Gathering Hearts, Pooling Strengths, and Driving Development."

At the promotion event, nine major cultural and tourism industry investment projects for 2025 were unveiled, with a total investment of approximately RMB 4.36 billion. Among them is the International Cultural & Tourism Valley Development Project, planned to receive an investment of RMB 2.85 billion. This project will leverage 680 mu of contiguous development land to create an international cultural and tourism hub integrating high-end resort experiences, cultural arts, and immersive Moso ethnic风情 activities. Another highlight is the RMB 660 million Investment Project for an Arts & Performance Center, located in the Gulaxin New Area, adjacent to the Visitor Center and the nationally recognized traditional village of Alu Village. Once completed, this project will become a new landmark of Lugu Lake. In addition, a series of diversified projects—including the Buljiao Agricultural, Cultural, and Tourism Integration Development Initiative, the Luowa Homestay Cluster, the Lugu Lake Amusement & Experience Development Project, and the Dazu Forest-based Education & Research Program—were also launched simultaneously, fully aligning with the growing demands of Lugu Lake’s cultural and tourism sector. Notably, six key projects were successfully signed at the event, including plans for a star-rated hotel in Lugu Lake, health and wellness initiatives within the scenic area, and the establishment of a flight base at Lugu Lake, collectively attracting investments totaling RMB 780 million.

Construction start date: September 17

Project Location: Huaihua, Hunan

Investment amount: Not disclosed

Investors: Yichun Zhisheng Tourism Development Co., Ltd. and Beihu District People's Government

On September 17, during the opening ceremony of the 5th Hunan Tourism Development Conference and the Hunan Cultural & Tourism Industry Investment & Financing Summit, a highly anticipated signing ceremony drew attention to the new momentum in Hunan's tourism sector. Yichun Zhisheng Tourism Development Co., Ltd. officially partnered with the Beihu District People's Government to jointly launch the Yangtianhu Ice and Snow Project. This project marked the only deal inked at the conference for Chenzhou city. The successful signing of the Yangtianhu Ice and Snow Project underscores Beihu District's proactive efforts in attracting investment and fostering the integrated development of its cultural and tourism industries. It not only represents a significant milestone in Beihu District's cultural and tourism growth but also serves as a vivid testament to Hunan's innovative strides in blending culture with tourism.

Signing date: September 20

Project Location: Ningde, Fujian

Investment amount: 6.827 billion yuan

Investor: Not disclosed

The signed projects span across areas such as platform strategic partnerships, cultural and tourism complexes, boutique accommodations, film and television services, and maritime transportation. It is reported that Ningde achieved remarkable results in attracting investment for culture and tourism in 2025. Combined with these newly signed projects, the total investment secured throughout the year for cultural and tourism initiatives has already exceeded 5 billion yuan. Meanwhile, several landmark projects—such as the "Donghai No.1" coastal scenic route and the innovative cultural-themed ancient village in Pingnan—have already been successfully implemented, becoming new cultural and tourism landmarks in the region.

Signing date: September 22

Project Location: Panzhihua, Sichuan

Project Details: Eastern District Panxi Film, Tourism, and Cultural Integration Resort Project, Western District Art Industry Empowerment Center Project, Operational Collaboration Project for the Jinshajiang Grand Canyon Scenic Area in Renhe District, Miyi County Sun Lake Wellness & Healthcare Resort Complex Project, Yanbian County Cultural and Tourism Resource Collaborative Development and Operation Project, and Vanadium-Titanium High-Tech Zone Titanium Product Cultural & Creative Technology Industry Project.

Investment amount: Cooperative investment of 4.23 billion yuan

Investor: Not disclosed

On September 22, the Investment Promotion Conference for Panzhihua City's Culture, Tourism, and Health & Wellness Industries was held in Chengdu. At the event, more than 120 renowned domestic and international enterprises, along with leaders from key industry associations, gathered to leverage the culture, tourism, and health & wellness sectors as a platform for sharing growth opportunities, jointly discussing collaboration strategies, and envisioning a bright future together.

At the promotion event, six high-quality industrial cooperation and investment projects—totaling 4.23 billion yuan in collaborative value—were officially signed on-site. These projects include: the East District Panxi Film, Tourism, and Cultural Integration Resort Project with an investment of 300 million yuan; the West District Art Industry Empowerment Center Project, backed by 500 million yuan; the Renhe District Jinshajiang Grand Canyon Scenic Area Operation Cooperation Project, requiring an investment of 500 million yuan; the Miyi County Sun Lake Wellness & Health Resort Complex Project, attracting 800 million yuan; the Yanbian County Cultural and Tourism Resource Collaborative Development and Operation Project, with a total investment of 2 billion yuan; and the Vanadium-Titanium High-Tech Zone Titanium Product Cultural & Creative Technology Industry Project, valued at 130 million yuan.

Construction start date: September 22

Project Location: Shannan, Tibet Autonomous Region

Investment amount: 5.605 billion yuan

Investor: Not disclosed

The 2025 Yalong Cultural and Tourism Festival Investment Promotion Conference yielded impressive results, with a total of 39 projects signed, involving a combined investment of 5.605 billion yuan. The event attracted 243 companies, including 216 from outside the region—accounting for 86.75%, an increase of over 50 companies compared to last year. Notably, this year marked the first-ever participation of foreign businesses at the conference, breaking the "zero" barrier. Representatives from Singapore’s business community attended and expressed their intention to visit Tibet after the event, paving the way for new opportunities in internationalizing the Yalong cultural brand and helping local products expand beyond China’s borders.

Construction start date: September 22

Project Location: Tianshui, Gansu

Project Details: Tianshui Minshan Cultural Palace Theme Hotel Complex, the Dadiwan Site 8K VR Immersive Film Experience Project, the Tianshui Ancient City "Xinhuo Chaohui" Performing Arts District Project, the Maijishan Hot Spring Hotel Project, and other initiatives.

Investment amount: 2.322 billion yuan

Investors: Tianshui Municipal Bureau of Culture and Tourism, organizing cultural and tourism departments from cities, counties, and districts, along with related cultural and tourism enterprises.

On the morning of September 22, the "Gansu Province Cultural and Tourism Industry Chain Investment Promotion Conference," hosted by the Gansu Provincial Department of Culture and Tourism and the Gansu Provincial Economic Cooperation Center, was successfully held. Representatives from TianShui City's cultural and tourism departments, along with city, county, and district-level agencies and relevant cultural and tourism enterprises, attended the event. During the conference, 11 key projects were officially signed, including the Mingshan Cultural Palace Theme Hotel Complex in TianShui City, the Dadiwan Site 8K VR Immersive Film Experience Project, the "Xinhuo Chaohui" Performing Arts District Project in TianShui Ancient City, and the Maijishan Hot Spring Hotel Project—among others. The total value of these agreements reached 2.322 billion yuan. These projects span a diverse range of areas, such as cultural tourism complex development, scenic spot upgrades, and integrated cultural, tourism, and health initiatives. With the successful implementation and completion of these projects, TianShui City will further enrich its cultural and tourism offerings, extend its industry chain, and inject strong new momentum into the high-quality development of the local cultural and tourism sector.

Construction start date: September 23

Project Location: Qujing, Yunnan

Project Details: Wild Monkey Valley Ecotourism, Yiwofeng Cultural Study Program, Modern Agriculture Featuring Yellow Peaches and Navel Oranges, and Yangdongjiao Traveler Village, among other projects.

Investment amount: Not disclosed

Investors: Jiuwuji Yi Ethnic Township, Luoping County, Qujing City, along with Yunnan Ruogu Cultural Tourism Development Co., Ltd., Luoping County Xiangshijie Cultural Industry Service Co., Ltd., and Luoping Runda Agricultural Development Co., Ltd.

Recently, Jiuwuji Yi Township in Luoping County, Qujing City, signed four cooperative agreements for integrated agriculture, culture, and tourism projects with Yunnan Ruogu Cultural & Tourism Development Co., Ltd., Luoping Xiangshijie Cultural Industry Service Co., Ltd., and Luoping Runda Agricultural Development Co., Ltd., aiming to drive industrial transformation and upgrading while boosting rural revitalization.

It is understood that the signed projects encompass Wild Monkey Valley Eco-Tourism, "Yiwo Feng" Cultural Study Tours, modern agriculture focused on yellow peach and navel orange cultivation, and Yangdongjiao Traveler's Village, among others. These initiatives leverage diverse collaboration models—such as contracting, leasing, and cooperative development—to fully integrate the region's unique local resources. Among them, the Wild Monkey Valley Eco-Tourism project capitalizes on the area's pristine natural environment and its iconic monkey landscapes, creating a destination that seamlessly blends outdoor exploration with ecological observation and artistic inspiration through activities like hiking, wildlife spotting, and photography. The "Yiwo Feng" Cultural Study Tour site centers around the thriving beekeeping industry, offering visitors opportunities to engage in advanced processing of premium bee products, explore vibrant honeybee-themed exhibitions, and participate in enriching parent-child educational experiences. Meanwhile, the modern Yellow Peach & Navel Orange Orchard employs cutting-edge, standardized farming techniques to drive large-scale growth while simultaneously promoting open-access tourism and fruit-picking activities, fostering meaningful interactions between agriculture and travel. Lastly, the Yangdongjiao Traveler's Village project draws inspiration from the area's traditional stone-house architecture, renovating and upgrading existing residences into stylish, eco-friendly accommodations equipped with health-and-wellness amenities. This initiative aims to evoke nostalgic memories of rural life, allowing visitors to immerse themselves in the charm of countryside living—staying in rustic homestays, savoring authentic Yi ethnic cuisine, and enjoying a tranquil, idyllic retreat amidst nature.

Construction start date: September 23

Project Location: Linxia, Gansu

Investment amount: 56.8 million yuan

Investors: Linxia Prefecture Cultural and Tourism Bureau of Gansu Province and Fujian Hongda Tourism Development Co., Ltd.

The newly signed Hezheng Ancient Animal Fossil Theme Park project spans 32.83 mu of land and is planned to receive an investment of 56.8 million yuan. Centered around Hezheng's unique paleontological fossil resources as its core IP, the project will primarily feature non-motorized amusement parks, a Ferris wheel, children’s go-karts, and other recreational attractions, along with complementary commercial facilities. Upon completion, the project will effectively fill the gap in amusement park offerings in Hezheng County, driving the transformation of fossil resources into cultural and tourism-driven economic opportunities, and helping the county’s broader cultural and tourism industry achieve integrated upgrades.

Construction start date: September 23

Project Location: Fuzhou, Fujian

Project Details: Fujian Province Zero-Carbon Cultural and Tourism Demonstration Project, the "Belt and Road" Immersive Cultural and Tourism Project in the Maldives, the Jointly Built Immersive Urban Technology Innovation Center Project, and other initiatives.

Investment amount: Not disclosed

Investors: Fujian Future Culture & Tourism Research Institute Co., Ltd., along with more than ten strategic partners, including CCTV Creative Media, Fujian Provincial Museum, and the Energy Equipment Research Group from the Institute of Solid State Physics, Chinese Academy of Sciences.

The project collaborations focus on six core areas: green and low-carbon initiatives, digital empowerment, cultural revitalization, spatial renewal, immersive storytelling, and international expansion. These include Fujian Province’s Zero-Carbon Cultural & Tourism Demonstration Project, the Belt and Road Initiative’s immersive cultural and tourism project in the Maldives, the co-built Immersive City Technology Innovation Center project, Gome’s Digital Cultural & Tourism CEC Esports & Cultural Tourism Integration Project, the joint establishment of Fuzhou University’s Digital Cultural & Tourism Industry Lab, the "Step into Fujian" Immersive Cultural & Tourism Experience Center project, Fujian Museum’s Lin Huiyin-themed immersive drama, Dongshan Dayou Street’s immersive cultural, commercial, and tourism district, the immersive renovation of Quanzhou Overseas Chinese Building, the Luoyang Bridge Regeneration Tower MR Experience Hall, the Maritime Silk Road script-based tour "Luojiang Has a Shore," and the women-focused script-based tour project "Red Silk Secrets." These initiatives aim to seamlessly integrate the innovation chain and foster a thriving industrial ecosystem, marking a solid step forward for Fujian as it strives to become a national leader in immersive cultural and tourism innovation.

Construction start date: September 23

Project Location: Xinhua, Hunan

Investment amount: 150 million yuan

Investors: Xinhua County People's Government and Hunan Sky City Cultural Tourism Development Co., Ltd.

On September 23, the People's Government of Xinhua County held a project signing ceremony with Hunan Tiankongcheng Cultural Tourism Development Co., Ltd. During the event, the head of Hunan Tiankongcheng Cultural Tourism Development Co., Ltd. presented an overview of the "Sky City" project, including its strategic positioning, growth prospects, and planned investment scale. Chen Yuanhuai, representing the People's Government of Xinhua County, jointly signed the project cooperation agreement with the company. It was introduced that the second phase of the Qujiangyuan Sky City project will require a total investment of approximately 150 million yuan and will cover an area of about 800 mu. Both parties also pledged to collaborate closely on complementary industrial partnerships, resource integration and promotion, and other areas, aiming to explore the extension of the "tea tourism + health & wellness + performing arts" industrial chain. Additionally, they plan to establish a "Daziquejie Area Industry Alliance," fostering synergistic development between the project and iconic attractions such as the Ziqiejie Terraces and the Ancient Peach Blossom Land. Together, they aim to actively pursue and create a new model for low-altitude economic development.

Construction start date: September 23

Project Location: Yuncheng, Shanxi

Investment amount: 2.15 billion yuan

Investor: Not disclosed

This promotional event capitalized on the momentum of the 36th Guan Gong Cultural and Tourism Festival, bringing together industry leaders such as Ctrip Group and the Provincial Culture and Tourism Investment Company, along with cultural and tourism experts, scholars, and representatives from various investment, operation, and marketing firms—totaling over 220 attendees. The event resulted in signed agreements worth a remarkable 2.15 billion yuan. At the event, more than ten mature and representative projects were highlighted, showcasing a tiered investment ecosystem that offers diverse options for investors at different stages. A total of 12 projects were officially sealed during the session, with notable highlights including the Impression Salt Lake—Yanchi Tianjing Project, the Yongle Palace Comprehensive Enhancement and Empowerment Investment Project, and the second-phase construction of the Zhoucang Cultural Park, all of which drew significant attention.

Construction start date: September 23

Project Location: Fuzhou, Fujian

Investment amount: Not disclosed

Investors: Dayou Group and others

On September 23, 2025, at the grand strategic signing ceremony held in Fuzhou for the Fujian Future Culture and Tourism Research Institute, the Dongshan Dayou Street Immersive Cultural, Commercial, and Tourism District project was officially incorporated into Fujian Province’s overall blueprint for immersive cultural and tourism development—as one of the province’s twelve key projects slated for collaboration. Wong Kai-king, Chairman of Dayou Group, and Ye Peng, Vice Chairman, attended the signing ceremony together and signed the strategic cooperation agreement on behalf of the project team. As a flagship project among those sealed during the event, the Dayou Street initiative will leverage the province’s robust platform resources to receive comprehensive support in areas such as digital technology application, cultural content creation, and innovative upgrades to business formats. In his speech, Fu Qisheng, Member of the Party Leadership Group and Deputy Director of the Provincial Department of Culture and Tourism, emphasized the need to "deeply integrate outstanding local cultural IPs with digital cultural and tourism offerings"—a vision that perfectly aligns with the core direction of Dayou Street’s transformation and upgrade.

Construction start date: September 23

Project Location: Huzhou, Zhejiang

Investment amount: Not disclosed

Investor: Nanxun Town

On September 23, Nanxun Town signed an agreement with the Xumeng Xitang Cultural & Tourism Project, marking the official launch of the project in Xitang Village, Nanxun. Located in Xitang Village, Nanxun, the Xumeng Xitang Project will build upon the existing foundation of Xumeng Paradise by renovating and upgrading select areas. This includes updating facilities and equipment, enhancing green landscapes, and repairing road surfaces. At the heart of the project are themed activities centered around three key areas: health and fitness, cultural exchange, and leisure entertainment. These themes are further enriched with children’s educational programs, hands-on farming experiences, and engaging recreational offerings, complemented by a range of high-quality, distinctive services. The project aims to create a compact yet exquisite, uniquely specialized, and exceptionally well-rounded rural leisure destination that seamlessly blends dining, recreation, fitness, and learning opportunities into one vibrant, all-in-one experience.

Construction start date: September 26

Project Location: Changsha, Hunan

Investment amount: 2.025 billion yuan

Investor: Not disclosed

On September 26, at the opening ceremony of the 4th Changsha Tourism Development Conference and the Changsha Cultural & Tourism Resources Investment Promotion Event, 12 key cultural and tourism projects in Changsha were jointly signed, with a total anticipated investment of 2.025 billion yuan, injecting strong momentum into the city's cultural and tourism industry development. Ningxiang, the host location, achieved remarkable success in this round of signings, securing agreements for four projects in total. Notably, micro-short drama projects were particularly prominent among the newly signed initiatives, accounting for four of the deals. Meanwhile, the seamless integration of health & wellness with leisure activities has emerged as a new investment hotspot, attracting two project signings. Additionally, two other projects are focused on "creating a model for cultural and commercial revitalization in the old urban area." These 12 signed projects span a diverse range of cultural and tourism sectors, further enriching Changsha's offerings and enhancing the city's overall competitiveness in the cultural and tourism industry—propelling Changsha’s cultural and tourism sector to new heights.

Construction start date: September 26

Project Location: Foshan, Guangdong

Investment amount: 528 million yuan

Investors: Nanxiang Subdistrict, Sanshui District, Foshan City, and Foshan Sanjiang Modern Agricultural Technology Co., Ltd.

As a landmark project marking the initial success of the Southwest Subdistrict's construction in the Liangjiang Pioneer Zone and the three-year "Hundred, Thousand, Ten Thousand Project," this initiative is a vital step for Guangdong in developing new-quality productivity and advancing the modernization of agriculture. It will inject strong momentum into Foshan’s deep integration of agriculture, culture, and tourism, as well as the region’s high-quality development. The "Ji Zi Wan" project is planned with a total investment of 528 million yuan and spans approximately 4,000 mu of land, making it one of the largest and most extensive agricultural, cultural, and tourism-focused industrial projects that Southwest Subdistrict has undertaken in recent years. The first-phase land supply covers 1,200 mu, located in the Jiushuijiang-Jianggen Village area. Leveraging the region’s outstanding advantages, the project will establish three key functional zones: a cutting-edge innovation hub for quality agriculture, a smart agriculture demonstration base, and a showcase zone for agri-cultural-tourism experiences. Once completed, this site will become a premier destination for residents to explore the new model of "tech-driven agriculture + ecological culture + rural tourism."

Construction start date: September 26

Project Location: Mengshan, Guangxi

Investment amount: Approximately 1.5 billion yuan

Investor: Not disclosed

On September 26, the inaugural Sleep Health Forum and Health & Wellness, Cultural Tourism, and Investment Promotion Conference, themed "Dreaming in Mount Mengshan: Embracing Nature through Silk," was held in Mengshan County, Guangxi—the "Longevity Capital of China" and the "Natural Oxygen Bar of China." During the centralized signing ceremony, a total of nine projects were officially sealed on-site, including the Mengshan Meijiang Health & Wellness Tourism Resort Project and the Mengshan Bayer Land-Based Circular Pond Smart Aquaculture Integrated Project, with a combined investment totaling approximately RMB 885 million. Notably, throughout the event, the number of signed projects reached 17, with a total investment exceeding RMB 1.5 billion. These projects span across diverse sectors such as health and wellness tourism, specialty agriculture, food processing, and smart aquaculture, showcasing Mengshan's robust investment appeal and remarkable development potential.

Construction start date: September 26

Project Location: Huzhou, Zhejiang

Investment amount: Not disclosed

Investors: Deqing Moganshan Town People's Government and Chayin (Zhejiang) Health Industry Co., Ltd., among others

On September 26, the Huzhou 2025 Lakeside Resort Conference, themed "AI Empowers: Harmonious Coexistence with Lake Scenery," was held grandly. The conference successfully established a high-end platform for deep integration between culture, tourism, and technology, further bolstering Huzhou's efforts to build its international image as the "Eastern Lakeside Resort Paradise." Meanwhile, the People's Government of Moganshan Town in Deqing County signed an agreement with TeaYin (Zhejiang) Health Industry Co., Ltd. to establish the "TeaYin Moganshan Off-Road Base," while Deqing's Wukang Subdistrict Office inked a partnership with Anji Wolong Hidden Dragon Tourism & Culture Co., Ltd. on the "Dayangwu Tourism Complex Project."

Construction start date: September 27

Project Location: Jining, Shandong

Investment amount: Not disclosed

Investors: Kaifeng Wansuishan Scenic Area, Confucius Culture & Tourism, and Liangshan Juyi Tourism Co., Ltd.

This collaboration centers on resource sharing, joint market development, and co-creating brands, leveraging the core cultural and tourism IPs of "Water Margin" and "Martial Arts." By jointly planning immersive live performances and themed tour routes, as well as co-creating festive events, the partnership aims to achieve complementary advantages and foster synergistic growth. Once completed, the project will further enrich Shandong's cultural and tourism offerings, enhancing the region's appeal as a premier travel destination and delivering a more immersive, diverse cultural tourism experience for visitors. This signing marks a significant milestone in the collaborative linkage of cultural and tourism resources between the two regions, laying a solid foundation for promoting and innovating China's time-honored traditional culture on a broader scale. Moving forward, both parties will jointly explore new pathways for integrating culture and tourism, injecting fresh momentum into the high-quality development of the cultural and tourism industry.

Construction start date: September 28

Project Location: Guangzhou, Guangdong

Project Details: The Meihua Aviation Science and Innovation Ecological Integration Development Center Project, the Huashan Town International Overseas Chinese Cultural Base Project, the Guangzhou Haiyu Hui Ocean World Project, and more.

Investment amount: 7 billion yuan

Investor: Not disclosed

On September 28, Huadu District of Guangzhou City held a themed event titled "Thriving in the Northern Bay Area: A Vibrant Hub for Trendy Play," during which 18 key projects under the "Hundred-Million-Ten-Thousand Project" were jointly signed. The total investment for these projects reached 7 billion yuan, spanning diverse sectors such as tourism and leisure, fashion consumer goods, modern commerce, low-altitude economy, and aerospace. By embracing an integrated "Sports + Tourism + Industry" model, the district aims to further strengthen Guangzhou's northern growth pole and inject robust momentum into Huadu's high-quality economic development.

The Huashan Town International Overseas Chinese Cultural Base project fully leverages distinctive resources such as overseas Chinese culture and diaolou architecture, capitalizing on Guangzhou's first "China Overseas Chinese International Cultural Exchange Base" designation. It focuses on the protective development of diaolou structures and old buildings, with plans to build a diverse range of facilities—including an Overseas Chinese Museum and traditional craft workshops for hands-on experiences—creating an international-level cultural, leisure, and tourism destination rooted in the heritage of the overseas Chinese community.

Construction start date: September 28

Project Location: Yibin, Sichuan

Investment amount: 3.65 billion yuan

Investors: China Youth Travel Service Holding Co., Ltd. and others

On September 28, the event titled "Romantic Jiangzhitou: Yibin Joins Hands with the World" — an opportunity showcase for the international tourism city development of Yibin City, Sichuan Province — was held at the Yibin International Conference Center. During the signing ceremony, a total of 14 projects were inked on-site, with combined investments amounting to approximately RMB 3.65 billion. The Yibin Municipal People's Government signed strategic cooperation agreements in the cultural and tourism industries separately with China Youth Travel Service Holding Co., Ltd. (hereafter referred to as "CYTS") and Zhejiang Provincial Cultural Industry Investment Group Co., Ltd. Additionally, governments from relevant counties (districts), municipal state-owned enterprises, and investment partners conducted two rounds of签约仪式 for 12 cultural and tourism industry investment collaboration projects, clearly demonstrating the market's strong confidence in Yibin's promising future in the cultural and tourism sectors.

As the representative of the signing enterprise, Ni Yangping, Chairman of CYTS, stated that the global scarcity of resources, the strategic hub position, and the integrated, ecosystem-like nature of the tourism industry give Yibin unparalleled advantages in building itself into an international tourism city. CYTS will engage in comprehensive, deep-level strategic cooperation with Yibin across multiple fronts: enhancing the quality and efficiency of existing scenic areas, promoting the seamless integration of attractions and urban spaces, jointly expanding into the international tourism market, actively attracting and co-creating high-end convention and exhibition/event IPs, and fully exploring new frontiers at the intersection of culture, tourism, and innovation. Together, these efforts will transform Yibin’s untapped tourism potential into tangible development outcomes, ultimately positioning this gem of a city along the upper reaches of the Yangtze River as a truly "global destination shared by all"—an international tourism hotspot cherished by people around the world.