To thoroughly implement the State Council's "Several Measures on Unleashing Tourism Consumption Potential and Promoting High-Quality Development of the Tourism Industry," and in accordance with the Ministry of Culture and Tourism's "Domestic Tourism Improvement Plan (2023-2025)," the China Amusement Machine and Amusement Park Association will hold the 2024 China Tourism, Leisure and Entertainment Industry Annual Conference in Beijing from March 19-22, 2024.
The conference, themed "Simultaneous Pursuit of Quantity and Quality, Industrial Upgrading," will focus on the development trends, market changes, and product iterations of the tourism industry under the new circumstances. It will focus on "Tourism +" industry innovation and scenario transformation in the new era, aiming to promote the deep integration of cultural tourism with leisure, entertainment, education, technology, sports, and other fields; cultivate new high-quality productivity in the cultural tourism sector; expand the development space of the industry; enrich the supply of high-quality projects; help the tourism industry achieve effective improvement in quality and reasonable growth in quantity; further unleash the potential of tourism consumption; and better meet the diversified and multi-layered tourism consumption needs of the people.
The annual conference will include sections such as the 2024 China Tourism, Leisure and Entertainment Industry Annual Conference Main Forum; the China Cultural Tourism Industry Safety Special Conference; the Smart Tourism Immersive Experience New Supply and New Product Exchange and Sharing Conference; the China Tourism and Leisure IP Empowerment Forum; the China Tourism and Leisure Brand Marketing Forum; the China Cultural, Commercial and Tourism Project Innovation Development Forum; the China Urban Park Transformation and Upgrading Forum; the China Indoor Amusement Park Innovation Development Forum; the China Amusement and Entertainment Innovation Development Forum; the China Tourism and Leisure Development Trend Research Conference; the Cultural and Tourism Enterprise Crisis Management and Media Literacy Improvement Exchange Conference; the China Tourism and Leisure "Trendy Entertainment New Species" Creation Forum; the China Cultural Tourism Planning and Creative Innovation Forum; the China Immersive Entertainment and Cultural Tourism Digital Technology Innovation Development Forum; the China Tourism and Leisure Scene Improvement Forum; and the China Culture, Sports and Tourism Non-powered New Industry Development Forum, among others. Now releasing the 2024 China Tourism, Leisure and Entertainment Industry Annual Conference General Agenda as follows:
