CAAPA New Member Introduction: 正宏娱商
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2024-06-21
CAAPA New Member Recommendation

This is regularly updated member information from the China Association of Amusement Parks and Attractions. The China Association of Amusement Parks and Attractions (hereinafter referred to as "CAAPA") was established in 1987. It is a national industry organization composed of enterprises and public institutions from investment, research, design, manufacturing, sales, education, and other sectors of China's tourism, leisure, and entertainment industry, spanning across industries, regions, and ownership types. It is a national-level association. The registration department is the Ministry of Civil Affairs, and the competent authority is the State-owned Assets Supervision and Administration Commission of the State Council. Click here to learn about the association Details . This article introduces CAAPA's new member Zenora Entertainment 。
New Member Unit Introduction

ZENORA ENTERTAINMENT—— Creator of Unique Entertainment and Commerce! Focus on creative design, implementation, project incubation, operations consulting, IP cooperation and creation of theme parks, attractions, mixed-use destinations, immersive IP themed commercial space/ entertainment, etc.
Zenora Entertainment – Creator of Unique Entertainment and Commerce! Dedicated to the design, implementation, project incubation, operations consulting, and cooperation with domestic and international renowned IPs in the fields of theme parks, cultural tourism scenic spots, commercial complexes, and IP-themed immersive commercial/entertainment spaces.

Our founding team are with rich experience in international IP themed culture / commercial / tourist project experience, including Disney, Universal Studio, LEGO, Hasbro FEC, Merlin, NIANHUAWAN, JTW Huaian, Vanke Mall, etc.
The company's founding team has extensive experience in international IP-themed cultural, commercial, and tourism projects, including participation in projects such as Shanghai Disneyland, Universal Studios Beijing, LEGO Shanghai, Hasbro Family Entertainment Center, Merlin Shanghai Changfeng Ocean World, Nianhuawan, Huaian Journey to the West Park, and Vanke Commercial Complexes.
Based on the rich experience of KBXD led by international themed entertainment experience creation Master Mr. Kevin Barbee over 30 years in master planning and designing of theme parks, attractions, and mixed-use destinations, an international master of theme entertainment experience and creativity, ZENORA Entertainment has been forging ahead. Mr. Kevin Barbee is Chief Creative Design Executive Officer of Universal SG/Japan, Genting Malaysia. Client & Brand Partners: Paramount, Universal Studios, DreamWorks, Warner Brothers, DC Comics, 20th Century Fox, Hasbro, Hello Kitty, Venetian, Peanuts, and Sesame Street, etc.
Based on the rich experience of over thirty years in master planning and design of cultural, commercial, and tourism projects by the international team of KBXD, led by Mr. Kevin Barbee, an international master of themed entertainment experience and creativity, Zenora Entertainment is moving forward, building on past achievements. Mr. Kevin is the "Chief Design Executive Officer" of Universal Studios Japan, Universal Studios Singapore, and Genting SkyWorlds Malaysia. Global top IPs collaborated with include: Paramount, Universal Studios, DreamWorks, Warner Brothers, Cartoon Network, 20th Century Fox, Hasbro, Hello Kitty, Venetian, Peanuts, Sesame Street, Larva, BBC, Mattel, SEGA, etc.

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Global Classic Projects











In 2024, Zenora successfully becomes the LBE exclusive agent of well-known 123 years history American ice cream brand Meadow Gold.
In 2024, Zenora Entertainment successfully signed on to become the exclusive agent of the well-known 123-year-old American ice cream brand Meadow Gold in the specialty entertainment and commerce sector. Please look forward to related projects...

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