2024 Tourism and Culture Industry Development Trend Report
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Release time:
2024-06-22
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Editor-in-Chief | Yang Ming
Editor | Jing Xiangyuan
Source | Mob Research Institute
Industry: Five driving forces usher in a new era of cultural tourism, and the cultural tourism industry enters a period of high-quality development
• Policy leadership + economic support + social empowerment + technological empowerment + traffic empowerment, rapid development of the cultural tourism industry
• New consumer demand drives the formation of new formats. To meet the personalized and in-depth needs of the tourism market, new formats are blooming, and many emerging tourism sectors are emerging
Consumer: Cultural tourism activities are varied, attracting diverse groups, and the industry's growth momentum is unstoppable
• "Parent-child families", "special forces", "elderly tourists", "female tourists" have become new forces in cultural tourism consumption. They mostly come from first-tier and new first-tier cities, have spending power, and pay more attention to cost-effectiveness
• County tourism, New Year's flavor experience, ice and snow tourism, self-driving tours...emerging activities emerge in endlessly, and travelers are enthusiastic
Operation: Industrial linkage, technological innovation, refined operation
• Industrial linkage: "Culture + tourism" becomes an "efficiency enhancer" for the development of multiple industries
• Technological innovation: Cultural tourism products combine inheritance and innovative development
• Refined operation: Big data empowers refined operation, and digital technology builds smart cultural tourism
Industry: New trends in the development of China's cultural tourism industry
Operation: New trends in the operation of China's cultural tourism industry
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