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Why are "worry-free" and "laid-back" tours so popular?

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2024-08-29

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Author | Cao Hongren

Editor | Yang Ming

Editor in charge | Jing Xiangyuan

Source | Bajie

There are two extremely popular but distinctly different travel methods in the tourism market—the "guaranteed-fun" version and the "laid-back" version. For example, the rafting in Guizhou is like experiencing the "Tongtian River" in person, with netizens from all over the country expressing their admiration and desire to experience it firsthand, as long as it's "guaranteed-fun"; a scenic spot in Zhejiang launched a "laid-back" bungee jumping, especially suitable for those who want to try bungee jumping but don't want it to be too exciting, and other places have also introduced "laid-back" rafting and "laid-back" roller coasters, with netizens jokingly saying that this is more suitable for the physique of Chinese people. Behind the "guaranteed-fun" and "laid-back" polarized product experience methods, each attracting a large number of tourists with its unique charm, it profoundly reflects that "tourism creativity should take the path of extremization".

"Guaranteed-fun" Tourism: A Guaranteed Extreme Experience Challenging Nature

"Guaranteed-fun" tourism does not literally mean "guaranteeing survival," but rather a travel method full of challenges and adventurous spirit. It emphasizes that tourists need to use survival skills during their journey, face unknown challenges, and experience the thrill of extreme survival. This type of tourism usually places tourists in a relatively primitive natural environment, but safety must be guaranteed by the operator. This is not the same as wilderness survival, trekking, rock climbing, and exploration.

The Pursuit of Challenge and Excitement: In modern society, more and more people yearn to find the meaning and value of life by challenging themselves. "Guaranteed-fun" tourism meets this need, allowing tourists to challenge themselves in extreme environments and experience unprecedented excitement and a sense of accomplishment.

Teamwork and Socialization: In "guaranteed-fun" tourism, tourists usually need to work closely with team members to cope with various challenges. This teamwork not only strengthens friendship and trust among tourists but also cultivates their teamwork and social skills.

Return to Nature and Self-Reflection: Away from the hustle and bustle of the city, "guaranteed-fun" tourism gives tourists the opportunity to immerse themselves in nature and experience the magnificence and wonder of nature. At the same time, this type of tourism also encourages tourists to reflect on themselves and contemplate the true meaning of life.

Professionalism and Safety: To ensure the safety and quality of tourists' experiences, "guaranteed-fun" tourism usually requires professional teams to organize and implement. These teams need to have rich outdoor survival experience and professional rescue skills to deal with various emergencies that may arise.

Personalized Customization: With the continuous development of the tourism market, "guaranteed-fun" tourism is also developing towards personalized customization. Tourists can choose tourism projects and routes that suit their interests, physical fitness, and budget.

Integration of Technology and Equipment: The continuous advancement of modern technology has provided more possibilities for "guaranteed-fun" tourism. The application of GPS positioning, satellite communication, and smart wearable devices not only improves the safety and convenience of tourists but also enhances their tourism experience.

"Laid-back" Tourism: The Ultimate Enjoyment of Leisure, Relaxation, and Spiritual Nourishment

Contrary to "guaranteed-fun" tourism, "laid-back" tourism does not refer to being truly incompetent, but rather a tourism method that focuses on leisure, relaxation, and spiritual nourishment. It's like adding a slow-motion effect to challenging projects, ultimately experiencing another version of the same thing, more suitable for sensitive babies who are both unskilled and love to play, which is also good.

The Need for Mental Relaxation: In the fast-paced modern life, people often feel physically and mentally exhausted. "Laid-back" tourism provides another way to relax, this relaxed feeling allows tourists to enjoy the beauty of tourism in a relaxed and pleasant atmosphere.

Cultural Experience and Emotional Resonance: Many "laid-back" tourism projects focus on experience and emotional resonance. Tourists can gain a deeper understanding of the local culture and history and experience the unique charm of different regions by participating in local traditional festivals, tasting local delicacies, and appreciating folk performances.

Intimate Time with Family and Friends: "Laid-back" tourism is also suitable for families and friends to travel together. In the process of sharing wonderful moments, the emotional bonds between family members and friends will become stronger. Maybe, just like Ge You said in "Let the Bullets Fly": eating hot pot and singing songs, but not on the train, but while rafting.

In-depth Experience and Immersion: In order to enhance tourists' travel experience, "laid-back" tourism projects usually focus on in-depth experience and immersion.

Personalized Service and Customized Products: With the increasing competition in the tourism market, "laid-back" tourism is also beginning to focus on personalized service and the development of customized products. Tourists can choose tourism projects and services that suit their needs and preferences.

The Harmonious Unity of Nature and Humanity: "Laid-back" tourism projects usually closely integrate natural and humanistic elements to create a unique tourism experience. Tourists can appreciate the natural scenery while experiencing the local humanistic atmosphere and historical heritage.

The Necessity of Extremization in Tourism Creativity

1. Meeting Diversified Needs

With the continuous development of the tourism market, the needs of tourists are becoming increasingly diversified. Traditional tourism methods can no longer meet the personalized needs of tourists. Therefore, tourism creativity needs to move towards extremization, constantly innovating and providing richer and more diverse tourism products and services.

2. Enhancing Tourism Experience

Extremized tourism creativity can enhance tourists' travel experiences. Through unique tourism projects and service designs, tourists can gain a deeper understanding and experience during their travels, leaving unforgettable memories.

3. Promoting the Upgrading of the Tourism Industry

The extremization of tourism creativity not only enhances tourists' travel experiences but also promotes the upgrading and development of the tourism industry. By constantly innovating and upgrading tourism products and services, tourism enterprises can improve their competitiveness and profitability and achieve sustainable development.

Conclusion

In the internet age, marketing needs to find hot spots to generate traffic. "Bao Huo Ban" and "Wo Nang Ban" tourism, as two distinctly different travel styles in the tourism market, each attract a large number of tourists with their unique charm. Their popularity not only reflects the growing demand of tourists for diversified travel experiences, but also embodies the trend of tourism creativity gradually moving towards extreme specialization.

Of course, everything needs to be balanced. Rarity increases value; when something becomes too common, it loses its appeal.

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