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A theme park in Guangzhou announced its closure late at night due to...

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2024-08-30


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Editor-in-Chief | Yang Ming

Source | Guangzhou Daily


On the night of August 27, carrying countless childhood memories of Guangzhou people, Guangzhou Million Sunflower Garden Resort released a closure announcement, announcing that, starting from that day, Million Sunflower Garden officially closed, The specific reopening time will be announced separately.

Located in Wankingsha Town, Nansha District, Million Sunflower Garden is the first park in China to use sunflowers as ornamental plants and design them into a super-large themed garden. The park also features attractions such as a sea of crabapple blossoms, colorful flower fields, a rose garden, a squirrel park, an ant kingdom, and a white pigeon square, attracting family and parent-child tours, and was once a popular suburban destination for many citizens.



On-site investigation: The scenic area has been closed, but the hotel is still open for check-in



Reporters visited the park, and the scenic area has been closed, with no tourists inside.



The scenic area officially announced its closure. What about the hotel situation? After checking the booking platform, reporters found that the Guangzhou Flower Castle Hotel is currently unavailable for online booking; the app shows that it can be booked for check-in on September 21.


However, reporters saw on-site that the hotel is currently still open for check-in, and some facilities are under renovation.

On-site footage by reporters

On August 19, Million Sunflower Garden also issued a recruitment announcement for cooperation. According to the announcement, Million Sunflower Garden Resort is currently recruiting cooperation for five projects: the Million Sunflower Garden scenic area, the Flower Castle Hotel, special villas, outsourcing companies for the Flower Castle Hotel, and a sunflower chicken farm.





Reason Analysis: Changes in consumer habits, heavy asset model facing transformation



As a 22-year-old veteran scenic area, Million Sunflower Garden rose with the popularization of mass sightseeing tours and the development of short-distance self-driving tours. However, with the increasingly better construction of free parks in the city center, the pressure on suburban, fee-based scenic areas has increased, and Million Sunflower Garden has experienced operational difficulties. In the process of continuously advancing towards a one-stop resort destination, it has encountered various challenges, including how to effectively respond to changes in consumer demand.




On the other hand, consumer habits and tourism industry trends have undergone earth-shaking changes. On the one hand, the diversified needs of urban leisure are becoming increasingly dispersed, and the trend of integrated development of culture, commerce, tourism, and sports is obvious, with increasingly rich combinations of leisure products in various urban areas. Suburban scenarios, such as camping, cycling, and tea-drinking around a stove, and special resorts, have been better developed in the northern areas of Conghua, Zengcheng, and Huadu in recent years. In the process of steadily advancing rural revitalization, many public landscape facilities for suburban and rural vacations have been well-developed and are free.

According to the scenic area's announcement, in order to provide tourists with a more comfortable recreational experience and better service, the theme park of Million Sunflower Garden Resort will be closed for comprehensive renovation and upgrading, and the specific reopening time will be announced separately. According to the announcement, this renovation will cover the updating of recreational facilities, the careful creation of landscapes, and the improvement of service facilities.


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