A theme park in Guangzhou announced its closure late at night due to...
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Editor-in-Chief | Yang Ming
Source | Guangzhou Daily
On the night of August 27, carrying countless childhood memories of Guangzhou people,
Guangzhou Million Sunflower Garden Resort
released a closure announcement,
announcing that, starting from that day,
Million Sunflower Garden officially closed,
The specific opening date will be announced separately.
Located in Wankingsha Town, Nansha District, Million Sunflower Garden is the first park in China to use sunflowers as ornamental plants and design them into a super-large themed garden. The park also features attractions such as a sea of crabapple blossoms, colorful flower fields, rose gardens, and pet parks such as the Squirrel Paradise, Ant Kingdom, and White Pigeon Square, as well as various amusement facilities, attracting family and parent-child tours and once being a popular suburban destination for many citizens.
On-site investigation: The scenic area has been closed, but the hotel is still open for check-in
Reporters visited the park and found that the scenic area was closed and there were no tourists inside.
The scenic area officially announced its closure. What about the hotel? After checking the booking platform, reporters found that the Guangzhou Flower Castle Hotel is currently unavailable for online booking, and the APP shows that it can be booked for check-in on September 21.
However, reporters saw on-site that the hotel is still open for check-in, and some facilities are under renovation.
On-site footage by reporters
On August 19, Million Sunflower Garden also issued a recruitment announcement for cooperation. According to the announcement, Million Sunflower Garden Resort is currently recruiting cooperation partners for five projects: the Million Sunflower Garden scenic area, the Flower Castle Hotel, special villas, outsourcing companies for the Flower Castle Hotel, and a sunflower chicken farm.
Reason Analysis: Changes in consumer habits and the transformation of the asset-heavy model
As a 22-year-old veteran scenic area, Million Sunflower Garden rose with the popularity of mass sightseeing tours and the development of short-distance self-driving tours. However, with the increasing improvement of free parks in the city center, the pressure on suburban, fee-based scenic areas has increased, and Million Sunflower Garden has experienced operational difficulties. In the process of continuously developing into a one-stop resort destination, it has encountered various challenges, including how to effectively respond to changes in consumer demand.
On the other hand, consumer habits and tourism industry trends have undergone earth-shattering changes. On the one hand, the diversified needs of urban leisure are becoming increasingly fragmented, and the trend of integrated development of culture, commerce, tourism, and sports is obvious, with increasingly rich combinations of leisure products in various urban areas. Suburban scenarios, such as camping, cycling, and tea-drinking around a stove, and special resorts, have been better developed in the northern areas of Conghua, Zengcheng, and Huadu in recent years. In the process of steadily promoting the comprehensive revitalization of rural areas, many public landscape facilities for suburban and rural vacations have been well-developed and are free of charge.
According to the scenic area's announcement, in order to provide tourists with a more comfortable recreational experience and better service, the theme park of Million Sunflower Garden Resort will be closed for comprehensive renovation and upgrading, and the specific opening time will be announced separately. According to the announcement, this renovation will cover the updating of amusement facilities, the careful creation of landscapes, and the improvement of service facilities.
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