Recently, Netflix announced that the first batch of its large-scale offline entertainment venues, Netflix House, will be located in King of Prussia Mall in Pennsylvania and the Galleria Dallas. Unlike previous pop-up events, Netflix House is a long-term offline experience venue, with the first batch of stores planned to open in 2025.

Image Source: Netflix

Image Source: Netflix

In addition to opening large-scale offline theme venues, the restless Netflix has also partnered with South Korean theme park giant Everland to create the "Blood City" theme park.

Image Source: Everland

It is understood that this theme park officially opened in early September this year. With a horror theme, it incorporates the thriller elements of popular Netflix IPs such as "All of Us Are Dead" and "Stranger Things" throughout the theme park, creating a terrifying atmosphere and setting.

Image Source: Everland

Rendering of Shanghai Disneyland's Spider-Man Themed Attraction

Concept Art of Hong Kong Disneyland's Tomorrowland Marvel Themed Area

Image source: Beijing Universal Studios Resort official Weibo

In recent years, the expansion plan of Beijing Universal Studios has been making continuous progress:

The Beijing sub-center cultural tourism industry exchange meeting held in August revealed that the construction of the second phase of Beijing Universal Theme Park will start this year.

At the beginning of the year, Shoudu Tourism Group, a project partner, stated that it is deepening and improving the overall plan for the construction of Universal's second phase, including theme parks, supporting hotels, and other commercial facilities. Furthermore, the development and construction of the second and third phases of Universal will incorporate more Chinese elements.

Image source: Beijing Universal Studios Resort official Weibo

Sony: From IP Licensing to Developing its Own Offline Brand, Integrating Diverse IP Experiences

Sony's offline immersive entertainment is shifting from IP licensing partnerships to developing its own brands. Jeffrey Godsick, Sony's Executive Vice President of Global Partnerships and Brand Management, recently stated that several projects will be developed in immersive theater spaces, one of which will open in London in late summer, and others will be launched in the United States.

In December last year, Sony launched Wonderverse at the Oak Brook Center, a large 45,000-square-foot physical and VR gaming, themed interactive installation, and dining center, which officially opened on January 11.

The Wonderverse project includes Ghostbusters virtual reality (VR) experiences, Jumanji VR games, Zombie Land themed bumper cars, Bad Boys racing simulators, Uncharted escape rooms with a coherent storyline—The Heist, The Hunt, and The Return—and a 21 Jump Street pop-up bar.

Currently, there are three Warner Bros. theme parks worldwide, located in Queensland, Australia (1991), Madrid, Spain (2002), and Abu Dhabi, UAE (2018). Warner Bros. World Abu Dhabi is touted as the world's largest indoor theme park.

For the popular IP "Harry Potter," Warner Bros. has a series of diverse product offerings. Visions of Magic Interactive Art Tour: In December last year, Warner Bros. launched a 7-month tour, using immersive art installations to tell the story of Harry Potter with bold architecture and original visions.

The world's first Harry Potter flagship store: Opened in New York in 2021, this themed retail experience features interactive elements, themed areas, and handcrafted props, along with a large number of Harry Potter and Fantastic Beasts related merchandise.

Harry Potter touring exhibition: Has been touring the United States and Europe since its launch in 2022. This themed exhibition features 25 galleries, including recreations of scenes such as the Hogwarts Great Hall and Hagrid's Hut, with costumes and props. Guests can use RFID wristbands to activate unique experiences in each gallery.

Outdoor "Harry Potter: Forbidden Forest Experience": Created by Warner Bros. Discovery in collaboration with Thinkwell, a subsidiary of TAIT Group (an independent guest experience and entertainment project delivery organization), it first opened in the UK in 2021. Participants immerse themselves in the magical creatures and magical wonders from the "Harry Potter" and "Fantastic Beasts" films. It is currently available in multiple locations worldwide.

Last year, Warner Bros. Discovery (WBD) planned to collaborate with Cosm Technology, a global technology company that aims to provide immersive experiences for sports and entertainment, science and education, and parks and attractions, to launch an immersive "shared reality" dome venue for sports viewing experiences. Two venues will open in 2024, allowing sports viewers to watch live games on an 8K screen dome and play some selected games.