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Author  |  Xiyi

Editor-in-Chief  | Yang Ming

Editor | Jing Xiangyuan

Source | Zhengzhou Culture and Tourism Center

Zhengzhou's The evolution of business formats in Zhengzhou's children's amusement industrial parks is like a vivid scroll, recording the subtle relationship between the changes of eras and the transformation of cultural tourism business formats. From the initial simple amusement facilities tucked away in a corner of the park, to the once-flourishing Century Amusement Park, and then to Fantawild, which ushers in a new era of amusement park formats, the aircraft carrier-level tourism resort Yinji, and Haichang Ocean Park, which integrates science popularization and entertainment – each step embodies Zhengzhou people's pursuit and yearning for a better life.

Amusement Facilities Tucked Away in a Corner of the Park: Innocent Childhood Memories

Amusement Facilities at Bishagang Park

In the early memories of Zhengzhou, children's amusement facilities were located in a corner of city parks, with simple projects and medium-to-high prices, carrying the laughter of countless families. At that time, the parks were shaded by green trees, filled with the singing of birds and the fragrance of flowers, not only a paradise for children but also a good place for adults to relax. On park weekends or holidays, a family would stroll along the tree-lined paths of the park, enjoying precious leisure time. Children would play to their heart's content on the amusement facilities, while adults chatted and walked nearby. The laughter of children echoed in the corners of the park, and these innocent memories became the most precious wealth in the hearts of Zhengzhou people.

Ferris Wheel at People's Park

In 2001, the Ferris wheel at People's Park opened its doors, carrying the youthful memories of Zhengzhou people. After more than two decades of "trials and tribulations," it officially "retired" in 2023.

Century Amusement Park Once Flourished: A Carnival Feast of Train Culture

In the early 21st century, amusement-based tourism formats welcomed new development opportunities. In 2004, the Century Amusement Park, covering an area of 660 mu and with an investment of 680 million, grandly opened, marking Zhengzhou's official entry into the era of large-scale amusement parks. Century Amusement Park was known as the "world's first, China's only" large-scale train culture theme park. It cleverly aligned with Zhengzhou's image as "a city brought by trains," and relying on this unique positioning, connected multiple special stations within the park through a circular railway, allowing visitors to feel as if they were traveling through time and experiencing the wonderful journey of "touring the world by train."

From its opening, Century Amusement Park quickly attracted the attention of a large number of visitors, meeting the needs of visitors of different age groups. It was called a challenge park for young people, a dream park for children, a parent-child park for middle-aged people, and a leisure park for the elderly. The park also regularly hosted various themed events and cultural performances, allowing visitors to feel a strong cultural atmosphere while enjoying their visit.

Zhengzhou Fantawild Ushers in a New Era: The Collision of Technology and Fantasy

With the changes of times and the continuous development of the cultural tourism industry, Century Amusement Park gradually lost its former glory, and brand-new cultural tourism formats began to emerge and grow.

In 2012, Zhengzhou Fantawild Adventure officially opened, marking Zhengzhou's cultural tourism industry entering a new stage of development. Fantawild Adventure takes high technology and interactive experience as its core competitiveness, bringing unprecedented fantasy experiences to visitors through advanced technological means and creative amusement projects. From "Flying Over the Limit" to "Dinosaur Crisis," from "Liaozhai" to "Tanggula Snow Mountain," each project is full of surprises and excitement, allowing visitors to feel as if they are in a world full of magical colors through scientific technology.

The success of Fantawild Adventure lies not only in its advanced technological means and creative amusement projects but also in its distinctive sci-fi and interactive experiences. The park's projects cover various aspects such as modern technology, science fiction, myths and legends, and historical and cultural themed performances. They are novel in form and rich in content, increasing visitor participation through various interactive segments and performance activities.

Through continuous accumulation and innovation, Zhengzhou Fantawild Tourist Resort now boasts three theme parks and one theme hotel: Fantawild Adventure, Fantawild Dreamland, and Fantawild Water Park, offering different types of experience projects for adults and children, including large thrilling rides, gentle children's rides, 4D experience projects, and large-scale live performances; Zhengzhou Fantawild Holiday Hotel has also become the preferred choice for family travel accommodation.

Aircraft Carrier-level Tourist Resort — Yinji: A Dreamland for Parent-Child Families

In the rapid development of Zhengzhou's cultural tourism industry, Yinji International Tourism Resort shines like a brilliant pearl, and its growth has left a significant mark on the history of Zhengzhou's cultural tourism industry development. As a key cultural tourism project in Henan Province, this aircraft carrier-level tourist resort is positioned as "international" and began as a conglomerate, attracting countless attention with its ultra-high standard planning and rich business formats. Since its official opening in 2015, it has been highly anticipated.

Currently, Yinji International Tourism Resort features Animal Kingdom, Snow World, Lehai Water World, Yunyanhu Forest Campground, Ferris Wheel, and Ice & Snow Hotel, Hot Spring Hotel, covering business formats such as theme parks, parent-child hotels, and leisure resorts. It can simultaneously meet diverse needs of various age groups, including parent-child activities, socializing, entertainment, leisure vacations, and wellness, truly making it a comprehensive, one-stop tourist destination.

Yinji International Tourism Resort

Yinji Animal Kingdom

Among them, the most famous is Yinji Animal Kingdom, where visitors can observe various wild animals up close, learn about rare animals, experience interactive feeding, and also enjoy various exciting amusement rides, participate in animal parades, experience the "Tree of Life" lighting up the starry sky, and feel the magic and beauty of nature.

Snow World

Snow World is an indoor amusement venue with an ice and snow theme, where visitors can fully enjoy the fun and excitement brought by ice and snow.

At Lehai Water World, visitors can encounter band performances and enthusiastic parade teams, and enjoy splashing around in top-notch facilities like the Tsunami Wave Pool and Rainbow Water Slides, unlocking a cool summer carnival.

In addition to the theme park, Yinji Resort also boasts multiple resort hotels and commercial streets, providing visitors with comfortable accommodation and convenient shopping experiences. This further enriches the resort's business models and cultural connotations, allowing visitors to enjoy a relaxing and pleasant vacation and spend quality time with their families.

In recent years, Yinji International Tourism Resort has become increasingly renowned and successful. In addition to its titles as a Zhengzhou 4A-level scenic area, a provincial tourism resort, China's best theme park, a national tourism entrepreneurship and innovation demonstration case, and a national-level nighttime cultural and tourism consumption gathering area, Yinji was also awarded the title of national-level tourism resort in June this year, entering a new national-level platform. According to holiday data released by the province and city, Yinji International Tourism Resort ranked first in both passenger traffic and turnover during the 2024 Spring Festival and May Day holidays.

With its comprehensive one-stop resort facilities and excellent tourism experiences, the resort has gradually cultivated a strong market brand influence, enabling Yinji to continuously advance along the path of high-quality cultural and tourism industry development.

Conclusion

From amusement facilities tucked away in a corner of a park to the once-popular Century Happy Park, and now to the new era ushered in by the aircraft carrier-level tourism resort Yinji, the amusement park industry has undergone a historical transformation from nothing to something, from small to large, and from weak to strong. This process reflects the Zhengzhou people's continuous pursuit of a better life, and the exploration of new development paths for the cultural and tourism industry by various enterprises has injected new impetus into the city's prosperity and development.

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To further study and implement General Secretary Xi Jinping's important instructions and directives on tourism work, implement the relevant work arrangements of the National Tourism Development Conference, promote the steady innovation, quality improvement, and efficiency enhancement, and deep integration of the tourism, leisure, and entertainment industry, and contribute to the modernization and high-quality development of the tourism, leisure, and entertainment industry, the China Amusement Machine and Amusement Park Association will hold the 2024 China Tourism, Leisure and Entertainment Industry Development Conference in Zhengzhou from October 23-25!