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CAAPA Member News: Construction progress of Shanghai LEGOLAND Resort revealed for the first time, set to open to visitors in 2025

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2024-09-18

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This is regularly updated member information from the China Association of Amusement Parks and Attractions (CAAPA). If you are a CAAPA member, please send your company information to the CAAPA Publicity Department WeChat (18810272514) for submission; if you want to become a CAAPA member, please call the CAAPA Membership Department at 010-57690272. Learn more about the association

(September 14, Shanghai) On September 14, Shanghai LEGOLAND® Resort, an international IP theme park under Merlin Entertainments, a world-renowned entertainment attraction operator, made its debut at the 35th Shanghai Tourism Festival, announcing its grand opening in 2025. At the opening ceremony, the first LEGOLAND-themed float, meticulously crafted by the Merlin Magic Making team, made a dazzling appearance as the lead vehicle in the float parade. The float was built from LEGO® bricks magnified 25 times, perfectly showcasing the imaginative world of Shanghai LEGOLAND. Joining the float were four iconic LEGO LEGOLAND characters, 15 child dancers, and 35 professional dancers, who brought a vibrant and imaginative performance to the audience with their overflowing enthusiasm, causing a sensation throughout the city.

Shanghai LEGOLAND Float Appears at Shanghai Tourism Festival

John Ussher, Senior Development Managing Director of LEGOLAND, said: “This is Shanghai LEGOLAND’s first participation in the Shanghai Tourism Festival, and we are honored to be the lead float in the parade. Thanks to the support of the local government and our partners, we are able to bring the popular and beloved LEGOLAND brand to China. We believe that after opening next year, Shanghai LEGOLAND Resort will enrich the local tourism industry and provide more diverse entertainment options for tourists in the Yangtze River Delta region.”

Exclusive LEGOLAND Characters Make Their Public Debut at Shanghai LEGOLAND Resort, Sparking Endless Imagination

As the lead float in this year's Shanghai Tourism Festival, the Shanghai LEGOLAND Imagination Express was built from LEGO bricks magnified 25 times. The Merlin Magic Making team ingeniously integrated oriental elements such as the first Monkey Kid themed experience and the unique boat tour of Shanghai LEGOLAND, along with iconic elements of popular attractions like the Dragon Coaster, Driving School, and LEGO City Airport, unleashing boundless creativity and imagination. At the same time, Dada, a newly created LEGO character for Shanghai LEGOLAND, made its public debut aboard the “Shanghai LEGOLAND Imagination Express.” Dada, along with classic LEGO characters Jester, Mike, and Amy, showcased a vibrant spirit of playful exploration, adding more surprises to Shanghai LEGOLAND’s appearance at the festival. Through this journey filled with endless possibilities, the audience got a sneak peek at the exciting experiences that await them when Shanghai LEGOLAND opens next year.

Dada, Shanghai LEGOLAND’s Newly Created LEGO Character, Makes Debut at Shanghai Tourism Festival

At the head of the float stands Sun Wukong, the character from LEGO Monkie Kid, LEGO’s first popular IP inspired by traditional Chinese stories. This character will also appear in the world’s first “Monkie Kid” themed area at Shanghai LEGOLAND after its opening, conveying courage and friendship and inspiring children’s imagination and creativity. The tail of the float is adorned with palm trees, representative elements of the Shanghai LEGOLAND Hotel, creating a relaxed and enjoyable vacation atmosphere. In addition, the boat device on the float cleverly interprets the unique boat tour experience of Shanghai LEGOLAND’s Jiangnan water town features, allowing the audience to experience the unique Jiangnan charm and the clever fusion of the park experience in advance.

At the opening parade, dancers in colorful costumes danced to a remixed version of the popular parade music “What If” from California LEGOLAND, moving rhythmically with the iconic LEGO characters and extending a warm invitation to the public. This visual and auditory feast immersed the audience in a park atmosphere full of surprises and imagination. In addition, during this year’s Shanghai Tourism Festival, the Shanghai LEGOLAND Imagination Express will also appear in various mainstream business districts across the city, showcasing the park’s unique design elements and iconic LEGO characters, igniting anticipation for the grand opening in 2025.

Shanghai LEGOLAND Float and Vibrant On-Site Performances

Recruitment for Shanghai LEGOLAND Imagination Young Reporters is about to begin, presenting exclusive park reports from a child’s perspective.

At the Tourism Festival opening ceremony, the “Shanghai LEGOLAND Imagination Young Reporters” were another highlight. Holding microphones made of LEGO bricks, they delivered a lively and interesting news report. During this year’s Shanghai Tourism Festival, Shanghai LEGOLAND Resort will also launch the “Shanghai LEGOLAND Imagination Young Reporters” recruitment campaign. The campaign aims to recruit young reporters aged 7-12 and use their unique perspectives to provide exclusive reports on the progress of Shanghai LEGOLAND Resort before its opening in 2025. Selected young reporters will have the opportunity to visit Shanghai LEGOLAND in depth, participate in the opening ceremony, and gain experience in news reporting. In addition, the campaign also conveys the LEGO brand’s philosophy of “learning through play,” allowing children to learn while having fun. For more information, please visit the official WeChat account of Shanghai LEGOLAND Resort.

Shanghai LEGOLAND Imagination Young Reporters Report Live at Shanghai Tourism Festival

Scheduled to Open in 2025, Construction of Shanghai LEGOLAND is Accelerating

Located in Fengjing Town, Jinshan District, Shanghai LEGOLAND Resort is the first comprehensive tourism destination in China tailored for families with children aged 2-12. It includes a LEGO-themed park consisting of eight themed areas and a LEGO-themed hotel. At the same time, Shanghai LEGOLAND Resort will offer more than 75 interactive rides, exciting shows, and entertainment attractions, allowing children and parents to play, climb, build, and grow together, making it one of the most anticipated theme parks in the Yangtze River Delta region.

“China is the world’s second-largest theme park market, and it is continuing to grow. Chinese consumers are also enthusiastic about theme parks,” said Chen Jie, General Manager of Shanghai LEGOLAND Co., Ltd. “As the first international IP family theme park in the Yangtze River Delta region, Shanghai LEGOLAND Resort has received professional guidance and assistance from the municipal and district governments from planning to construction. With this comprehensive support, we are building Shanghai LEGOLAND Resort to international first-class theme park standards, aiming to become a catalyst for the continued growth of the tourism industry in the Yangtze River Delta region.”

To date, the civil engineering of Shanghai LEGOLAND Resort has been completed, and the main structures of the main buildings have been completed, including the core structures of LEGOLAND Imagination World, Monkie Kid Huaguoshan Adventure, LEGO Castle, and LEGOLAND Hotel. The exterior and interior decoration work has been fully launched, and the core riding equipment of the theme park has entered the installation phase. The next step will be to start the installation of performance scenery equipment, and the debugging of riding and performance scenery equipment will begin in the fourth quarter.

Shanghai LEGOLAND Resort Project Progress Diagram

Zhuang Jian, Chairman of Xinshanjin Investment Holding Group and Chairman of Shanghai LEGOLAND® Park Co., Ltd., stated: "As a major tourism investment project in the city's 14th Five-Year Plan, the planning and construction of the Shanghai LEGOLAND® Resort adhere to the highest standards, aiming to collaborate with all parties to create a new recreational tourism destination in the Yangtze River Delta region. We expect that after the official opening, the Shanghai LEGOLAND® Resort and its surrounding areas will become a new cultural and tourism landmark for Jinshan District, Shanghai, and the Yangtze River Delta."

End

Merlin Entertainments is a world-leading brand entertainment destination company, offering a diverse portfolio of resort theme parks and city center attractions across the USA, Western Europe, China and Asia Pacific. Merlin is dedicated to creating experiences that spark joy and connection. As Merlin continues to expand, it now boasts over 140 attractions in 23 countries, welcoming over 62 million visitors annually. Merlin employs over 30,000 people who dream of extraordinary experiences for the future and bring them to life through next-generation technology, stunning physical builds and exceptional guest service. Merlin launches new attractions and formats every year, continuing its vision to become the world's leading brand entertainment destination and the most desirable place to work and play. For more information, please visit: www.merlinentertainments.biz

LEGOLAND® Resort

Merlin Entertainments currently operates 10 LEGOLAND® Resorts in 8 countries, including the recently opened LEGOLAND® New York Resort (opened in 2021) and LEGOLAND® Korea Resort (opened in 2022).

Shanghai LEGOLAND® Resort

Located in Fengjing Town, Jinshan District, the Shanghai LEGOLAND® Resort is a tourism destination combining a LEGO®-themed park and a LEGO®-themed resort hotel, specifically designed for families with children aged 2-12. Operated by Merlin Entertainments, a global family entertainment giant, it covers an area of 318,000 square meters. Upon completion, the LEGOLAND® Resort will consist of a LEGO®-themed park and a matching themed resort hotel. The Shanghai LEGOLAND® Resort integrates popular LEGOLAND® attractions worldwide with traditional Chinese culture, Suzhou-style elements, and Shanghai characteristics. It includes over 75 interactive rides, shows, and attractions, providing children and parents with immersive family-themed park experiences such as riding, climbing, and building, making it an anticipated family-themed park in the Yangtze River Delta region.

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