By deeply excavating and showcasing local characteristic food, folk culture, and historical stories, create a market experience full of life and regional culture, allowing tourists to feel the authenticity and beauty of life through participation, thus creating emotional resonance.

Case: Nanjing's Confucius Temple Qinhuai Scenic Area, by restoring the ancient streets and buildings, combined with the local imperial examination culture and folk activities, allows tourists to experience a strong historical and cultural atmosphere, and thus generate a sense of identity and pride in historical culture.

Using modern technological means such as VR, AR, and light and shadow technology to provide immersive scene experiences, allowing tourists to obtain new sensory experiences in virtual or real environments, and receive emotional companionship during the experience.

Case: Shanghai Disneyland uses the interaction of animated characters and themed parades to provide tourists, especially parents and children and couples, with a joyful and dreamy experience, allowing people to receive emotional and imaginative companionship in the virtual story world.

Create representative emotional landmarks, such as characteristic public spaces and art installations, allowing tourists to quickly identify and remember them during their visits, thus increasing the attractiveness of the tourist destination.

Case: Beijing's Sanlitun Taikoo Li, with its modern design style, street art, and fashionable commerce, has become a fashionable emotional landmark in Beijing and even the whole country. This is the first choice for young people to check in when traveling to Beijing.

Through forms such as oral history, stage plays, and multimedia presentations, tell local stories, allowing tourists to deeply feel the emotions and stories behind them while understanding the culture.

Case: Hangzhou's Impression West Lake, through a large-scale outdoor live performance directed by Zhang Yimou, tells the legends of West Lake and the history and culture of Hangzhou, leaving a deep cultural memory for tourists; and the story of Bai Niangzi and Xu Xian has been passed down for thousands of years, making people unforgettable.

Design tour routes so that tourists' emotions can be effectively guided and enhanced during the tour, such as using reasonable spatial layout, color matching, and music guidance to increase the emotional atmosphere of the tour.

Case: Sichuan's Jiuzhaigou, through carefully designed tour routes and landscape layouts, allows tourists to experience emotional changes from mystery to shock and then to tranquility during the tour.

Use emotional marketing strategies to convey information that resonates with tourists' emotions through social media and KOLs, stimulating tourists' desire to explore.

Case: Sichuan's Kuanzhai Alley, through the dissemination of social media and network culture, markets the local lifestyle and cultural characteristics as a fashionable lifestyle, triggering emotional resonance among tourists. Here, whether you are shopping or consuming, you will always find a certain type of emotion that belongs to you.

Inject new elements and innovations into cultural tourism projects, such as cultural and creative products developed based on local characteristics and unique experiential activities, to bring freshness and surprises to tourists.

Case: Guangdong's Chaozhou, combining the profound local ceramic culture, has developed innovative ceramic craft tourism experiences, attracting tourists to participate in and experience the charm of traditional crafts. Opening a pottery bar or a handmade experience store, without templates, has become a new destination for entertainment in young people's small circles.

Establish online and offline emotional communication communities, allowing tourists to share their travel experiences in the community after traveling, forming emotional connections and a sense of belonging.

Case: Yunnan's Lijiang Ancient City, by establishing a community for tourists and local residents to communicate, allows tourists to not only experience the local folk culture but also participate in the life of the local community.

The realization and enhancement of cultural tourism emotional value need to combine local characteristic culture, historical background, and natural landscapes, and through innovation and integration of various resources, provide tourists with a tourism environment full of emotional color and profound experience.

In practice, the realization and enhancement of cultural tourism emotional value require the joint efforts of local governments, enterprises, and individuals. By integrating cultural and tourism resources, innovating service models, and enhancing service quality, we can attract tourists, enhance tourism experiences, and promote local economic development. To create the emotional value of cultural tourism scenic spots, we need to start from the following aspects:

1. Cultural Excavation and Inheritance: Deeply understand and excavate the historical culture behind the scenic spot, and integrate these cultural elements into the planning, design, and activities of the scenic spot, allowing tourists to feel the strong local cultural atmosphere during their visits.

2. Integrating Emotional Stories: Combining the historical culture of the scenic spot, create and disseminate stories full of emotional color, through various media such as books, film and television works, and explanations, allowing tourists to experience the emotions and stories behind them while understanding the culture.

3. Innovative Scene Experiences: Using modern technological means such as VR, AR, and 5D imaging to create immersive experience scenes, allowing tourists to experience the culture and customs of the scenic spot firsthand.

4. Art Installations and Creative Displays: Set up representative art installations in the scenic area, hold characteristic cultural exhibitions and creative activities, and provide tourists with fresh sensory experiences and photo-taking highlights.

5. Interactive Experience Design: Develop diverse interactive experiences, such as handicrafts, folk customs experiences, and role-playing, allowing tourists to have fun through participation and deepen their understanding and identification with the culture.

6. Emotional Atmosphere Creation: Create an emotional atmosphere in line with the characteristics of the scenic area through music, colors, scents, and lighting, allowing tourists to experience emotional pleasure and relaxation during their visit.

7. Story-Based Marketing and Promotion: Use emotional marketing strategies to tell the stories of the scenic area through social media, KOLs, online literature, and other channels, expanding the scenic area's influence and attractiveness.

8. Community Co-construction and Sharing: Establish online and offline emotional communication communities, encouraging tourists and local residents to participate in the construction and development of the scenic area, forming emotional connections and a sense of belonging.

We believe that cultural and tourism scenic areas can enhance their emotional value, providing tourists with a tourism environment rich in emotional color and profound experiences, thereby attracting more tourists, enhancing the tourism experience, and promoting the development of the local economy.

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