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As an advanced version of Vanke Plaza's transition from "SHOPPING MALL" to "LIFE MALL," Shenzhen Bank of China Plaza, centered on the brand concept of "Natural Living," creates a new generation of "urban natural social center" with shopping functions.

Shenzhen Bank of China Plaza Rendering

Source/Project Official

The project incorporates elements of Shenzhen's local natural landscape, such as wetlands, hills, caves, rocks, and coastlines, into its architectural space design. Combined with sound, light, and electrical technologies, it creates a core scene—a 27,000㎡ Shenzhen local natural museum. In the future, the museum will provide local natural science education, allowing people to appreciate the charm of Shenzhen's local ecology in a more natural atmosphere and unleashing the social value of commerce.

In addition, with the addition of three core spaces—"Migration Paradise," "Symbiosis Realm," and "Discovery Forest"—and five characteristic scenes—"Free Valley," "Natural Fun Park," "Vibrant Oasis," "Leisure Camp," and "Energetic Rooftop"—it hopes to create a strong social 24-hour three-dimensional park that encompasses people's expectations and imaginations for life.

Shenzhen Bank of China Plaza Rendering

Source/Project Official

In terms of brands, the project starts from four recruitment concepts: "community, green, popularity, and local." It combines five new social operation methods: parent-child, sports, art, fashion, and food, to co-create a social destination and provide urbanites with proposals for a better life in nature. Currently disclosed brands include Huan Ying Cinema, Hema Fresh, MELAND, NITORI, NIO HOUSE, Extreme Fitness, WilliamBeta, BornTooth Pet, and more than 50 high-quality brands, including many city's first stores, flagship stores, and concept stores.

Qiantang Park Lane

Qiantang Park Lane is the commercial section of the Shanghai Qiantan Sifangcheng complex, and also a highly anticipated new commercial development in the Qiantan area in 2024. Positioned as a "light riverside lifestyle destination," it forms a rare commercial model of "Mall + Street + Riverside Park" together with Jingyao Qiantan and Qiantan Leisure Park.

Project Location Map

Source/Commercial Ka

Qiantang Park Lane connects three-story cross-shaped corridors and a central cross-shaped commercial street, linking parks, offices, and commercial areas. It aims to bring the lively atmosphere of a street market into the office building area, allowing those who work nine-to-five to also enjoy the relaxed feeling of Shanghai. The iconic public art installation "Endless Spin," located in the center of the project, adds a lively and soothing touch to the serious and cool office atmosphere and has become a popular check-in spot in Qiantan.

Project Actual View

Source/ShanghaiBUYBUY

In terms of business mix, Qiantan Park Lane introduces diverse businesses such as leisure cafes and bars, social spaces, light outdoor sports, and lifestyles, and operates in conjunction with Jingyao Qiantan, linking the characteristic lifestyle axis of Qiantan. Currently, it has confirmed the introduction of several flagship stores, including BIJEN bicycle's first store in China, AOKKA's first boutique bistro concept store nationwide, Retogo's first store nationwide, Aftertaste's first store nationwide, Xinshan Bookstore's first store in East China, M FOCUS's first store in Shanghai, and Zhan Xiaowan's first store in Shanghai.

Qiantang Park Lane is currently under construction, and many shops are about to open.

Source/ShanghaiBUYBUY

Leveraging the rich experience of the Jingyao Qiantan team, Qiantan Park Lane will, in the future, rely on its natural location and continue the unique office and outdoor community atmosphere of the Qiantan area, focusing on the operation of two communities: WELL BEING white-collar workers and CRYSTAL PLAYER outdoor community, expanding a pleasant activity area for people who love outdoor sports and pursue a healthy lifestyle.

Source/ShanghaiBUYBUY

Ningbo New World THE PARK by K11 Select

Ningbo New World THE PARK by K11 Select (hereinafter referred to as "THE PARK") is the first "luxury and trendy" lifestyle-led new commercial cluster in the Yangtze River Delta region. It includes a shopping art center of approximately 100,000㎡ (basement 1 floor, 4 and a half floors above ground) and a Yongning Tiandi characteristic cultural street area of approximately 42,000㎡. There is also an art park of approximately 20,000㎡ in the center, forming an innovative model of "half commercial, half park." In the future, the central art park will drive the linkage between the commercial and business sections of the entire project.

Ningbo New World Various Business Types

Source/Ningbo Evening News

Unlike standardized box-type commercial spaces, "THE PARK" considers itself an "artwork" standing in the core urban area, and gives it a vivid narrative—

• From afar, the exterior looks like it is covered by a layer of green forest; up close, it is a dragon scale-patterned facade. It represents the nourishment of the Ningbo Three Rivers water, and the inspiration boat's abundant thoughts growing into "THE PARK," a towering tree rooted in the artistic soil of New World China.

Ningbo New World THE PARK by K11 Select Actual View

Source/iziRetail Hotspots

• In terms of interior design, the interior decoration is designed with the theme of "water, wood, flowers, and butterflies," symbolizing "inspiration blossoming under the embellishment of art, leading to a wonderful chapter of life where butterflies emerge from their cocoons and flutter their wings."

• The interior and exterior integrate ceramic craftsmanship, roof tiles, river textures, and camellias, expressing Ningbo's characteristics in architectural spatial aesthetics and creating a strollable park-like atmosphere.

Based on the positioning of a "luxury and trendy lifestyle experience center," "THE PARK" plans six major business sectors: international luxury brands, new inspiration art, fashionable female consumption, trendy and personalized experiences, sleepless sky street, and Cantonese and Guangdong-style consumption. Among them, the new inspiration art sector will adopt the "museum retail" new business model, creating diverse scenes that integrate art, products, stories, and shopping experiences.

The First Thousand Dreams Trendy Art Exhibition

Source/China Business Network

Currently disclosed brands include TSUTAYA BOOKSTORE's first Ningbo store, Green&Health's first Ningbo store, I.T Group's brand collection store's first Ningbo store, META MUSIC PARK's first Zhejiang store, Youyun Sichuan Cuisine's first Zhejiang store, Chengdu Banquet Xiangshou's first Zhejiang store, LOKAL's first Zhejiang store, Angel-in-us brand collection store's first Zhejiang store, Bona Film Cinemas, Études' first Ningbo store, OLD ORDER's first Ningbo store, haonanhuang's first Ningbo store, BEASTER's first Ningbo store, F426's first Ningbo store, CHINISM's first Ningbo store, and ARIA LEISURE's first Ningbo store.

Brand Renderings and Diagrams

Source/China Business Network

Quzhou Nanhu Hengtai City

Quzhou Nanhu Hengtai City is a new generation of comprehensive shopping mall product model—"Super Hengtai City"—launched by Hengtai Commercial Management Group. The project covers an area of 91 mu (approximately 60,667 square meters), with a building area of 167,000 square meters, including 65,000 square meters above ground and 100,000 square meters underground. It aims to perpetuate the "slow-living" lifestyle of Quzhou people, and through the infinite extension of "nature," "architecture," "humanities," and "art," create the nation's first borderless slow-living themed one-stop garden-style shopping mall, opening up Quzhou's forward-looking imagination of natural commerce.

Nanhu Hengtai City is located in the core area of Quzhou—Nanhu Square. This is not only the location of the old Quzhou train station but also the starting point of Quzhou's urban development for thousands of years. Nanhu Hengtai City seamlessly integrates public spaces and commercial scenes, integrating the functions of a city convention and exhibition center, a tourism distribution center, and a digital museum, creating a vibrant urban living room that touches the lives of every Quzhou resident.

The project building is a mountain-shaped building, inspired by the natural stone bridge of "Lankeshan," a famous cultural attraction in Quzhou. It utilizes Quzhou's two-child culture to extract the imagery of Quzhou's landscape and the Nankong culture. Simultaneously, it creates three open spaces—an aerial garden and walking stairs, a sunken plaza, and a vast outdoor plaza—together forming an ideal urban environment that integrates artistic creation, children's play, and the harmonious coexistence of people and nature.

Project Exterior Rendering

Source/Project Official

Project Interior Rendering

Source/Project Official

According to previous information, the project plans to arrange its business layout around five core themes: "Quzhou Yinxiang," "Urban Youth Power Center," "Quzhou Flavors," "Super Parent-Child Digital Experience Center," and "24h Urban Vitality Park." It plans to attract over 140 shops, including cinemas, supermarkets, fast fashion, restaurants, children's entertainment, and bookstores. Currently, the project has announced 23 major flagship store brands, including Huan Shi Cinema, KKV, Starbucks, Pizza Hut, KFC, Watsons, Nike Beacon Sports Collection, Kiss Billiards, Huolangxiansheng, 101 Trendy Comic Games, and Stranger Street Dance.

In addition, the project introduces a Qu Sanchuan Food Market in the sunken plaza, with a total area of 4900 square meters and a public dining area exceeding 2000 square meters. It houses 107 shops, bringing together over 200 types of local specialty cuisines from across China.

Qu Sanchuan Food Market

Source/Quzhou Quhuangnanrao Alliance Garden Co., Ltd.

Quzhou Lumingdao Yintai in PARK

Quzhou Lumingdao Yintai inPARK is a collaboration between Yintai Commercial Management Group and the Quzhou government. Different from the in series and Yintai City series, inPARK is positioned as a "landscape landmark high-end commercial complex," aiming to present a new form of park commerce integrating "street + shopping mall + micro-landscape," realizing the ideal vision of the harmonious integration of commerce, life, and nature.

Quzhou Lumingdao Yintai inPARK Real Scene Image

Source/Project Official, New Business Network

Located in the core area of the Smart New City, Luming Peninsula boasts unique natural and humanistic environments, including the West District Prairie, Luming Mountain Park, Cultural Courtyard Street, and the riverside waterfront, fostering a tranquil and leisurely local atmosphere.

The 116,000-square-meter Lumingdao Yintai inPARK draws inspiration from the winding lines of the prairie landscape, outlining the gentle undulations of the double-layer building and harmoniously connecting with the existing ecology, creating a sense of natural breathing and rest. At the same time, it creatively creates six park-style strolling scenes—Starlight Plaza, Vitality Plaza, Sunlight Forest, Wanping Prairie, Music Wharf, and a one-kilometer riverside cherry blossom avenue.

Park-style strolling scene rendering

Source/Project Official, New Business Network

The project will integrate "culture, commerce, and tourism," bringing together outdoor sports, trendy boutiques, day cafes and night bars, high-quality dining, and entertainment and leisure to create an all-day social attraction. Currently, the project has introduced Quzhou's first Xiang Livehouse, Mei KTV, Whale Whiskey Club, Gudong Forest Zoo, King of Wind Arcade, BABY KISS Art Aesthetics Photography Center, Beidou Unmanned Aerial Vehicle Experience Hall, and Junyu Equestrian Club as flagship stores.

Quzhou's first Xiang Livehouse

Source/Project Official, New Business Network

Gudong Forest Zoo

Source/Project Official, New Business Network

Before its official launch, inPARK has already held a series of pre-opening events, including a starlight cinema, rose waterfall, candlelight concert, moon-lit punting, and a peninsula market. In the future, inPARK will also create diversified activities such as boating on the lake, market parties, sunset parties, pet interaction, retro cycling, power surfing, and art exhibitions.

Project Event Scene

Source/Project Official, New Business Network

Hangzhou Infinite Park

Located in a prime location in Hangzhou Xiaoshan, Hangzhou Infinite Park is a 150,000-square-meter mixed-use urban park complex. With the concept of "IN THE PARK," it combines two core business formats: "Infinite OFFICE" and "Park PLAZA." It aims to enrich the lives of Hangzhou's elites through the switching of multiple scenes such as "office space-park-consumption," truly achieving "enjoying life in the workplace and enjoying work in life."

Infinite Park Real Scene Image

Source/Project Official

Park PLAZA features over 15,000 square meters of green space and over 5,000 square meters of aerial gardens. By organically combining park hills and commercial streets, it creates seven scenes: "Infinite Running Track," "Infinite Show," "Water Play Green Valley," and "Step Theater," linking various functional scenes such as rest and entertainment, sports and fitness, business work, and art activities, creating a richer, boundless, and relaxed office and life experience for office elites and surrounding residents.

Infinite Park Real Scene Image

Source/Project Official

In terms of business planning, it mainly consists of traffic-generating principal brands, quality chain brands, and new specialty brands. In addition to planning essential business formats such as life support and business support, the project also specially introduces principal and niche brands, including trendy coffee, exquisite dining, calorie-controlled fast food, retail experiences, boutique buyer collections, and aesthetic lifestyles. It also uses cultural and creative business formats to create traffic topics, focusing on the cultural and trendy holy land for young people.

Changzhou Changqingli Cultural Tourism Street

Located in the central business district of Changzhou Economic Development Zone, Changqingli Cultural Tourism Street is Changzhou's first innovative POD (Park Integrated Commercial Facility) complex. With a total land area of 118.5 mu, it plans to build 25 independent buildings with a total construction area of 122,000㎡ and a leasable commercial area of 55,000㎡. It organically integrates the streets and alleys of Jiangnan water towns, the characteristic culture of Longcheng, and modern commerce, aiming to create "Changzhou's Eastern Urban Living Room, Changzhou's new cultural tourism commercial landmark, and a unique leisure and vacation street in the Yangtze River Delta."

Changzhou Changqingli Cultural Tourism Block Real Scene Map

Image source/Orient Holdings

Changzhou is known as "Dragon City." Changqingli continues the cultural legacy of Dragon City, with "playful dragons in water" as its main theme. In terms of architectural layout, arches are used as shapes, and dragon-spine lines are integrated into the main axis landscape, creating numerous water features such as ascending dragon waterfalls (dragon head), murmuring streams (dragon spine), and mirror water features (dragon tail), outlining a Jiangnan water town street and alley pattern that is "dragon-shaped, water-veined, and bridge-connected."

Internally, 11 distinctive public spaces, including Longteng Plaza, Xingdong Plaza, and Yunjing Plaza, are three-dimensionally stacked, breaking down the barriers between urban commercial areas and ecological parks, jointly creating a naturally dynamic commercial space akin to "flying dragons soaring in the sky." Externally, it connects with the cultural activity center, Dongfang Yunhu, and lakeside lawn on the east side, forming a "park+" waterfront leisure commercial block.

Renderings of Changqingli Waterfront Leisure Commercial Block

Image source/Orient Holdings

From east to west, Changqingli has created three themed commercial areas: "Night Scenery | Leisure Social Hub," "Feast | Joyful Energy Hub," and "Leisure | Life Habitat." It gathers six key elements: "tour, dine, perform, entertain, shop, stay," focusing on introducing well-known domestic first stores and flagship stores, creating a diversified gathering place for aspiring young people, urban micro-holiday spaces, and night economy scenes, and building an "all-age, all-time, all-weather" consumption experience.

Changqingli Multi-level Block Business Formats

Image source/Changzhou Economic Development Zone

The four main anchor tenants are Shuiguo Tangquan, Jiangsu's first store for immersive light luxury leisure spa; MIU CLUB, Changzhou's first store for a palace-level electronic music bar; Paris, Changzhou's first store for a high-end themed wedding banquet art center; and Atour Hotel, the first store in the Economic Development Zone for a quality humanist hotel. Additionally, brands like Banshanye (Jiangsu's first outdoor brand collection store), Fook Kee Changqing Fuyan, Big City Little Love, Detian Snowflake Fatty Beef Seafood Hotpot, Lazhifu, Starbucks, Changle, Muzili Sichuan Restaurant, and Su Moumou's Broken Barbecue Shop have also moved in.

The street view was fully unveiled in May this year, and Changqingli is expected to officially open in the fourth quarter of this year.

Changqingli Night View

Image source/Changzhou Economic Development Zone

Chengdu Tianfu Merchants Garden City

Tianfu Merchants Garden City is located in the Central Business District of Chengdu Tianfu New Area Headquarters Base, comprising a 400,000 sqm park and nearly 500,000 sqm of commercial area, integrating diverse commercial forms such as box-type malls, street blocks, podium buildings, and standalone units. Among these, the 260,000 sqm "Shopping Center MALL + Commercial Street" coexists harmoniously with the super park, positioned as an "urban wilderness life hub," creating a unique super large park commercial complex in China.

Renderings of Chengdu Tianfu Merchants Garden City

Image source/Project official, iziRetail Hotspot

The project's exterior features a 660 sqm Tianfu Eco Naked-Eye 3D Screen and a 1200 sqm Urban Terraced Setback Outdoor Area. Inside, the three-level entrance design enhances customer arrival rates. The L3 floor reserves a 1000 sqm sunlit atrium and a children's fun experience area, while the L3-L5 floors feature a 1500 sqm indoor experience garden, creating a space with a sense of height difference.

It's worth mentioning that the outdoor super park features over 10,000 sqm of non-powered children's playgrounds, large skateboarding areas, sports parks planned for outdoor activities like basketball and tennis, Green Corridor Park LAB, and other outdoor experience venues, offering consumers a wild and natural social experience. Additionally, there's a "Pet Paradise" that covers a comprehensive pet-friendly experience, providing exclusive social and entertainment spaces for pet lovers and their pets.

Renderings of Chengdu Tianfu Merchants Garden City Outdoor Space

Image source/Project official, iziRetail Hotspot

In terms of business format planning, it focuses on four major themes: "Boutique Urban Outlets, Tianfu Youth Palace, Global Gourmet Selections, and Urban Sports Center," introducing numerous main and secondary anchor brands such as Lianhua Supermarket, China Film Star Sea Southern Cinema, V9 Fitness, Suning.com, MCKTV, Nata Kids, Geekson, and Valley Future Hidden Tea, achieving 100% first-time regional entry. Additionally, it introduces urban outlet retail clusters and innovative entertainment experience brands, with over 90% being first-time regional entries.

Real Scene Map of Chengdu Tianfu Merchants Garden City

Image source/Project official, iziRetail Hotspot

Beijing D.P.ONE Yuan·Xin

D.P.ONE Yuan·Xin is located at the northwest corner of the Urban Green Heart Forest Park, within the area enclosed by the three major cultural facilities of Tongzhou Sub-center – Beijing Art Center, Beijing City Library (Beijing's newly popular landmark), and Beijing Grand Canal Museum, making it a commercial complex situated beneath a landscape park.

D.P.ONE Yuan·Xin Enclosed by Three Major Cultural Facilities

Image source/Yuanxin Commercial Project

D.P.ONE Yuan·Xin has a total construction area of 146,000 square meters, spanning two underground levels. The commercial space on the first basement level is closely connected to the three major cultural buildings; part of the second basement level is commercial space, and part is a shared parking lot, which will also connect to urban rail transit lines M101 and M104 in the future. In terms of location, the project is only about a 10-minute drive from Asia's largest transportation hub and Universal Studios, and within a half-hour commute to Guomao CBD and Beijing Economic-Technological Development Area.

Project Location Map

Image source/Yuanxin Commercial Project

In terms of space design, the project features 11 spatial memory points and 18 sunken courtyards with different themes. This design fully connects the shared underground space of the three major buildings and elevates the park-like scenery with thematic elements and localized scenic aesthetics.

Project Renderings

Image source/Yuanxin Commercial Project

The commercial space will form seven major commercial clusters, including the comprehensive curatorial space "Encounter," the composite cultural and creative space "Artifacts," the immersive interactive entertainment space "Immersion," the trendy cultural aesthetics space "Tide Rise," the international gourmet culture space "Taste Exploration," the children's IP experience space "Discovery," and the sensory experience space "Tipsy." It is revealed that the project specifically introduced approximately 7000 sqm of cinema space and approximately 4000 sqm of themed experience space to enhance the overall youthful appeal.

After commencing operations, the project will be operated with trendy content such as themed curation and pan-digital entertainment experiences, gradually forming a community gathering place; at the same time, leveraging the open space and traffic flow of the park scene and sunken courtyard to introduce high-quality local IPs, creating exquisite and diversified premieres and exhibitions, realizing the unique scene of "Courtyard Contention - Five Gates and Thirteen Warehouses", and carrying out irregular joint creations with the Beijing Art Center, Beijing City Library, and Beijing Grand Canal Museum; activating the above-ground + underground night economy with a slightly drunk business model to cooperate with night marketing, activating the all-day passenger flow on the Grand Canal Cultural Belt, etc.

Project Renderings

Image source/Yuanxin Commercial Project

Ningbo Wenchuang Port Poly Plaza

The Ningbo Wenchuang Port Poly project has a total area of over 420,000 square meters, covering residential, office and commercial areas. It is a city complex integrating outdoor sports, leisure and entertainment, business travel office and riverside park. Among them, the commercial part has an area of 65,000 square meters, drawing inspiration from the trendy life of Yongjiang River, and will present a "Ningbo Yongjiang Trendy Center" to consumers in the area.

Project Renderings

Source/Project Official, New Business Network

Ningbo Wenchuang Port Poly Plaza is located on the north bank of Yongjiang River, surrounded by double subways and 13 bus routes, and connected to a 2.4km riverside park. It is also close to areas such as Sanjiangkou, East New Town, Zhenhai New Town and North Higher Education Park. Within a 5.5km radius, it can radiate consumers up to 498,000.

It is worth mentioning that, unlike ordinary parks, the Ningbo Wenchuang Port Riverside Park adjacent to the project is an extra-long riverside park integrating natural ecology, cultural creativity, leisure life, children's amusement and sports. From the colorful green corridors to the vast river scenery, from the port culture flowing from the industrial remains to the artistic presentation after the rebirth of the building, and then to the rich and three-dimensional leisure paradise, it can be said that "every step is a scene, everywhere is a painting".

Ningbo Wenchuang Port Riverside Park

Source/Jiangbei Release

Relying on this characteristic resource, the project introduces an elevated walkway from the riverside park. The seven elevated walkways on the second floor lead to the external river view park and reach seven landscape platforms, connecting the points and surfaces of the commercial island and the waterfront landscape park, forming an organic combination of modern city and ecological nature.

In terms of building traffic flow, Ningbo Wenchuang Port Poly has introduced the "double first floor" design concept, integrating building layout and landscape, enhancing the commercial atmosphere and the interactive atmosphere between the Yongjiang River bank landscape.

Project Renderings

Source/Project Official, New Business Network

At the same time, based on the riverside park, the project has developed five major outdoor centers from the commercial context - a high-reach urban camping center, a leisure and competitive cycling center, a high-exploration land surfing center, a caring pet social center, and a free DNA rhythm center, using diverse scenes to continue and express the project's consistent vitality and vitality. Among them, the Bridge Hole Rave Party held on July 13th pushed the free rhythm center created by the project to the public, leading people to explore urban outdoor lifestyles and relaxing experiences, while gradually accumulating and expanding the project's influence.

In terms of business types, the project has targetedly cultivated three major sectors to effectively fill and empower the daily needs of local customers, including high-quality catering covering coffee, baking, light meals, private banquets, river-view restaurants, and foreign cuisines; introducing quality life experiences such as light medical beauty, fitness yoga, SPA, cinemas, boom party halls, and river-view homestays; and focusing on the most intuitive needs of outdoor consumers, outdoor retail and experiential business types will introduce a series of boutiques, outdoor experience stores, and retail collection stores.

Project Renderings

Source/Project Official, New Business Network

Fuzhou Zuohai · Light Year PARK

Located in the core area of Fuzhou Minjiang North CBD, Zuohai · Light Year PARK has a total construction area of about 110,000㎡ and a commercial area of about 50,000㎡, with 1284 parking spaces. It is a three-dimensional composite living space integrating a city park and a shopping center, combining "TOD + park + commercial".

Project Renderings

Source/Project official, Winshang.com

As one of the few "park + commercial" models in Fuzhou, Zuohai · Light Year PARK breaks away from the traditional commercial model, adopting the commercial concept of "walking on the roof and shopping in the park", introducing ecological landscape themed IPs and a new spatial aesthetic traffic flow, and immersively creating park commerce that integrates humanity and nature. It has a 42,000㎡ rooftop green themed park "Ten Thousand Oxygen Paradise", a nearly 1000㎡ green plant suspended sky "Floating Forest", a super 12-meter colorful streamer art LED large screen "Light Domain · Sky", and a 16-meter-high art structure "Galaxy Trajectory", etc. Rich outdoor spaces and themed scenes bring endless content imagination to future park life.

Project Renderings

Source/Project official, Winshang.com, Fuzhou Daily

In terms of business type planning, the project focuses on categories such as "social catering", "trendy culture", "cutting-edge life", "outdoor sports", and "day coffee and night wine", starting from the principles of "non-typical", "super-traditional", and "multiple first stores", introducing more than 140 brands, of which more than 30% are first-entry brands, creating a micro-vacation vitality gathering place for consumers by the city's riverside.

In addition, Zuohai · Light Year PARK will combine leisure and recreation functions with shopping and entertainment functions, planning to introduce diversified new business types that match the night economy, experience economy, and Internet celebrity economy, building a 24H all-weather, all-age diversified composite commercial space, and comprehensively stimulating commercial vitality.

Project Renderings

Source/Project official, Winshang.com

「Wide Wild Outfield」

Not long ago, the much-anticipated Suzhou Amusement Park officially announced its brand name - "Wide Wild Outfield" (hereinafter referred to as "Outfield"), which will be jointly created by Suzhou High-tech Group and Inlink Group. It attempts to break away from the traditional commercial track and explore a new "park + commercial" operation model.

Project Renderings

Source/Suzhou Amusement Park

Outfield is adjacent to Suzhou Amusement Park Forest World and Forest Water World, with a commercial area of about 112,000 square meters and abundant surrounding tourism resources. The project cleverly integrates ecological nature and commercial buildings, using the more than 20,000 square meters of outdoor lawn and leisure space on the south side as a carrier of vitality, integrating wild elements into urban life.

Project Location Map

Source/Suzhou Amusement Park

As the nation's first natural park-style commercial project, it will feature four major spaces: a wild "experimental field," a super "experience field," a cute pet "fun field," and a fireworks "food field." More than 100 brands will be introduced, including over 30% "wild" brands such as flagship stores, innovative concept stores, themed image stores, and specialty owner-operated stores, and 70% of brands that perfectly meet diverse consumption scenarios.

Currently, WaiYe has reached strategic partnerships with multiple brands, including Jiangsu's first Pizza Hut park-themed concept store, Suzhou's first indoor ocean exploration museum "Underwater World," and Suzhou's first pet travel photography and pet tourism, forming the first batch of strategic cooperative "flagship" brand matrix. At the same time, Candy World, Suzhou's largest one-stop indoor family entertainment center, self-operated by Suzhou Amusement Park, will also meet visitors.

At the press conference, the "WaiYe Station" appeared for the first time.

Source/Suzhou Amusement Park

With its unique model that deeply integrates commerce with culture, nature, and life, the park-style commercial project precisely responds to people's needs for a slow life and personalized experiences, and aims to become an important social center in the city.

We also look forward to these new projects bringing more new inspiration to the development of urban commerce, building a richer consumption ecosystem, and leading the upgrading and iteration of the domestic commercial ecosystem.