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Zhengzhou releases 10+ key cultural tourism projects, come here for one-stop docking!

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2024-10-18


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On October 24th, at 3:00 PM, Zhengzhou's Bureau of Culture, Radio, Television and Tourism will hold a Zhengzhou tourism industry special docking event at the Zhengzhou International Convention and Exhibition Center (Booth 2001, 1st floor, Hall 2). 10+ key tourism investment projects will be presented, including the Zhengzhou Yellow River Beach Park, the Yellow River Hulaoguan Tourism Comprehensive Demonstration Zone project, the Xigang Architectural Art Experience Park, and the Jigu Zhan Garden Art Museum project. Details of some projects are as follows:


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Editor-in-Chief | Yang Ming
Editor | Jing Xiangyuan
Source | Zhengzhou Municipal Bureau of Culture, Radio, Television and Tourism

Huiji District Project


01
Zhengzhou Yellow River Beach Park (Existing Project)   


I. Project Overview/Introduction


Zhengzhou Yellow River Beach Park is a major project in Zhengzhou's comprehensive implementation of the core demonstration zone construction of the Yellow River Basin ecological protection and high-quality development strategy. Located north of the Yellow River embankment in Huiji District, Zhengzhou, the park stretches from Jiangshan Road in the west to the Huayuankou Yellow River Bridge in the east. Covering a planned area of 44 square kilometers, it is divided into 14 functional zones, including the Yellow River beach ecological restoration area and wetland area. Three scenic spots—Nanguotou, Maritime Square, and the Yellow River pontoon bridge—and a 66-kilometer colored slow-traffic system (nine longitudinal and three transverse routes) have been completed. Combining leisure sightseeing, forest walks, agricultural picking, and parent-child research studies, it is a popular destination and backyard for Zhengzhou citizens to experience Yellow River culture and scenery.


II. Project Construction Conditions


1. Transportation Advantages: Located in Huiji District, Zhengzhou Yellow River Beach Park is less than 20 kilometers from downtown Zhengzhou, offering convenient transportation and a superior location.


2. Core Competitiveness: The beauty, culture, and stories of the Yellow River; political influence, ecological habitat, and urban living space.


3. Project Highlights: The core section of the nine provinces along the Yellow River; the leading area of the great plain's central axis; the section of the Yellow River Basin with the richest cultural heritage in China.


4. Project Vision: To create a national park integrating ecology, culture, and the city; a national tourist attraction that "tells the story of the Yellow River and inherits Chinese culture"; and to build a one-hour micro-tourism backyard for Zhengzhou.

III. Addressing Needs/Filling Gaps


The Yellow River is the mother river of the Chinese nation, nourishing the land and nurturing the people. Adjacent to the Yellow River, Zhengzhou Yellow River Beach Park is the best place for people to appreciate and enjoy the Yellow River, and one of the most important carriers of Yellow River culture, possessing uniqueness and singularity. Also known as the "Central Plains Ecological Living Room," the park boasts a beautiful natural environment and ecological landscape, making it a prime destination for suburban outings from Zhengzhou and surrounding areas during holidays and weekends.


IV. Market and Economic Benefits


With the advent of the great tourism era, suburban outings have become a new hotspot and explosive point. Zhengzhou Yellow River Beach Park centers on "ecological protection and high-quality development of the Yellow River Basin and making the Yellow River a river that benefits the people." Using culture, sports, and industry as two core approaches, it adopts a "co-construction, co-creation, and sharing" business philosophy, vigorously developing five economic entities—rural, culture, sports, tourism, and research—exploring more "park+" concepts and business models, continuously expanding the park's functional boundaries and economic benefits, establishing a green low-carbon industrial system, and allowing the park to regain its vitality.


V. Main Customer Groups


Young people, families with children


VI. Financing Needs


50 million yuan


VII. Cooperation Methods


Various cooperation methods, including capital investment, joint operation, and project sharing


VIII. Investment Attraction Type


Research and study investment attraction (research and study institutions, planning companies, research and study resources), culture and sports investment attraction (cultural activities, sporting events, corporate cultural team building), commercial investment attraction (catering, retail, education, camping, entertainment), brand investment attraction (brand entry, brand advertising, title sponsorship)


IX. Development Entity


Henan Zhongjiu Cultural Development Co., Ltd.


X. Docking Method


Time: October 24th, afternoon

Location: Zhengzhou International Convention and Exhibition Center (Booth 2001)










Xingyang City Project


01

Yellow River Hulaoguan Tourism Comprehensive Demonstration Zone Project




I. Project Overview/Introduction


Sishui Town is a thousand-year-old town on the Yellow River, belonging to the ancient city of Zhengzhou. The project covers a total planned area of 37 square kilometers and aims to create a Yellow River beach area rural comprehensive body, a Yellow River-themed cultural leisure resort, an immersive cultural and historical tourism experience, a characteristic ancient-style expansion sports and leisure area, and regional comprehensive supporting services. The total investment is approximately 2.727 billion yuan. The core area covers approximately 7 square kilometers, with the initial area of 2.63 square kilometers mainly located in Hulaoguan Village, planning to build a relic park + tiger park as a cultural and historical immersive tourism experience area. Under the background of innovation in Henan tourism, the project takes "relics + Yellow River" as its core, linking multiple industries such as agriculture, culture, health, and tourism, using immersive tourism resorts to represent the Yellow River, and creating a comprehensive tourism resort integrating cultural experience, themed science education, cultural creativity, relic protection, and ecological restoration.


II. Project Construction Conditions/Investment Highlights


1. Core Competitiveness

Yellow River themed light show, Han Dynasty Chenggao City relic park, ancient battlefield live performance, water performance, characteristic ancient-style expansion sports and leisure park, and Baihu (Hundred Tigers) Cultural Park revenue.


2. Profit Model/Business Model

Annual operating income includes ticket fees and catering fees.


3. Land Security

The conceptual overall planning of the area has been completed, the detailed plan for the Baihu Park is under design, and the cooperation model is under discussion.


4. Transportation Conditions/Geographic Location

The project is specifically located in Sishui Town, Xingyang City, situated at the junction of Xingyang City, Shangjie District, and Gongyi City. It lies on the golden route of the Yellow River World-class Tourism Belt, benefiting from the strong background of the Yellow River IP. Located in the core demonstration area for ecological protection and high-quality development of the Yellow River Basin, it boasts convenient transportation. The Longhai Railway, Lianhuo Expressway, Yellow River Rapid Passage S312, and the under-construction Jiaoping Expressway interchange and the westward extension of Longhai Road run through the entire area. The planned Dahe Cultural Greenway is adjacent to the scenic area, placing it within a 1-hour radius of Zhengzhou, a 30-minute radius of Xingyang, and the Zhengzhou-Jiaozuo-Luoyang direct transportation circle. Its proximity to the Lianhuo Expressway's Hulaoguan Station (1 kilometer away) ensures convenient and quick transportation, supporting a large customer base.


Sishui Town is one of the first batch of "Millennium Ancient Towns" in Henan Province, and Hulaoguan Village is one of the first batch of "Millennium Ancient Villages" in Henan Province. It was a military fortress and a strategic location on the Yellow River, where the ancient Yellow River, Luo River, Sishui River, and Jishui River converged; it is also where King Mu of Zhou kept tigers. Qin established Hulaoguan here, making it a famous ancient battlefield in China. More than 30 wars in history, including the "Battle of Chenggao" and the "Battle of Wulao," took place here. It is known as the "Hub of Central Plains," "The gateway to the two capitals, the throat of the three Qin." The scenery is beautiful and pleasant, with the picturesque Dapo Mountain and Guangwu Mountain, and the charming scenery along the Yellow River. It is adjacent to characteristic tourism projects such as the Jiulongkou Scenic Area, the thousand-acre crabapple blossom base, the ostrich viewing garden, the Sa Huan Ya sheep farm, and the Mud Kingdom, forming tourism characteristics of enjoying flowers in spring, viewing water in summer, picking fruit in autumn, and skiing in winter.


III. Addressing Needs/Filling Gaps


The project aims to create the ideal cultural experience and ecological tourism destination for "micro-vacations" in the Central Plains urban agglomeration, filling the gap in Zhengzhou's Qin and Han historical culture, Yellow River ancient pass characteristic tourism, and immersive tourism experience of Yellow River culture, becoming a popular choice for tiger culture and pass culture tourism and vacation needs.


IV. Market and Economic Benefit Analysis and Prediction


After completion, the comprehensive annual income of the industry will reach 1.5 billion yuan, achieving an annual comprehensive tax revenue of 200 million yuan and creating 400 new jobs.


V. Main Customer Groups


It will satisfy tourists from within and outside the province, radiating the entire country's families, providing an immersive experience of ancient military culture, pass culture, and Yellow River culture, as well as meeting the leisure and vacation needs of Zhengzhou's urban population.


VI. Financing Needs


2.182 billion yuan


VII. Cooperation Methods


It will be implemented using the "F+EPC+O" model, which is the "Investor + Design, Procurement, Construction General Contracting + Operation" model.


VIII. Construction Unit/Development Entity


China Gezhouba Group Cultural Tourism Development Co., Ltd. is responsible for the construction and implementation of this project. The company has a registered capital of 1 billion yuan and is a wholly-owned subsidiary of China Gezhouba Group, a subsidiary of the world's top 500 company - China Energy Construction Group. Headquartered in Wuhan, Hubei Province, it has developed cultural tourism and health projects, characteristic towns, such as Tianjin's Wudadao Park in Heping District, Chengdu Panda Ancient Town, Meishan Viacom Global Creative Flagship Project, and Emei Mountain EOD Project, and is fully involved in the operation and management of Yichang Gezhouba Hotel, Yichang Pinghu Grand Hotel, Wuhan Gezhouba Mercure Hotel, and Shenzhen 330 Hotel Apartments.


IX. Contact Method


Time: October 24th, afternoon

Location: Zhengzhou International Convention and Exhibition Center (Booth 2001)






Erqi District Project


01

Jigu Zhan Garden Art Museum Project (Existing Project)



I. Project Overview and Introduction

Jigu Zhan Garden is located in Jianye Football Town, Yingtaogou, Erqi District, Zhengzhou City, covering a total area of 23 mu. It is a cultural and artistic space created by Jigu Culture, a Chinese traditional culture experience hall, consisting of two ancient buildings from the mid-Qing Dynasty and a Chinese garden. The main hall, in the style of Qing Dynasty Huizhou architecture, was moved here from Wuyuan, Jiangxi Province, while the Qing Dynasty courtyard was relocated from Boai, Jiaozuo.


Daily activities include Song Dynasty "Four Elegance" tea ceremony, flower arrangement, incense appreciation, rubbing of inscriptions, traditional Chinese music, tea and snacks, etc. At the same time, combined with the inheritance and research of epigraphy, it has developed epigraphic rubbing experiences and related creative products. It also cooperates with social organizations and schools to conduct research and study activities for young people.


Zhengzhou Jigu Zhan Garden Art Museum integrates the elegant life and cultural experience of the Song Dynasty into the ancient building courtyard, organically integrating the beautiful ancient building complex with excellent traditional Chinese culture, giving the ancient buildings vitality and promoting cultural inheritance.


In 2022, the Zhan Garden Art Museum won the national "Top 100 Public Cultural Space Award - Best Cultural and Artistic Space" in the "Most Beautiful Public Cultural Space Competition," and was named one of the "Most Beautiful Public Cultural Spaces" in Henan by the Henan Provincial Department of Culture and Tourism. At the same time, Zhan Garden is also one of the first batch of intangible cultural heritage research and study demonstration bases in Zhengzhou in 2023. The 2022 Henan Satellite TV Spring Festival Gala and the 2023 Henan Satellite TV Douyin New Year Opera Special were both filmed here, showcasing traditional culture. The traditional cultural festival activities planned and organized by Jigu Zhan Garden have received attention from the Zhengzhou Municipal Government, the Henan Provincial Department of Culture and Tourism, the Zhengzhou Municipal Bureau of Culture, Radio, Television and Tourism, and many domestic and foreign official media.


The project has been in operation since 2018. Currently, it plans to undergo upgrades to become a Zhengzhou cultural landmark integrating accommodation, dining, and cultural and tourism leisure functions. With a total investment of 200 million yuan, it plans to create a humanistic leisure resort with Song Dynasty cultural characteristics, including cultural experiences, cultural exhibitions, national-style performances, high-end dining, and boutique homestays, aiming to further promote the upgrading of Zhengzhou's urban cultural and tourism consumption and create an immersive experience project for ancient buildings and gardens in Zhengzhou.


II. Project Construction Conditions


Phase one of the project has been completed and put into operation, and phase two is under construction.


III. Investment Highlights/Addressing Needs


It is close to the urban area and is Zhengzhou's only cultural and tourism project that integrates ancient building gardens with immersive traditional cultural experiences, and has a certain degree of brand recognition and reputation.


It solves the problem of the revitalization and operation of ancient buildings, conforms to the currently popular "national tide style," and can attract a large number of traditional culture enthusiasts.


IV. Filling Gaps, Market and Economic Benefit Analysis and Prediction, Main Customer Groups


It fills the market gap in Zhengzhou for the relocation and protection of ancient buildings and the sustainable operation of cultural content.


Ancient buildings are non-renewable resources with unlimited future appreciation potential; the current operation is good, and the operating team has achieved break-even.


The main customer groups are: Chinese ancient architecture enthusiasts, traditional culture enthusiasts.


V. Financing Needs


No less than 50 million yuan


VI. Cooperation Methods


Acquisition, debt financing, or equity participation.


VII. Construction Unit


Henan Jigu Culture Industry Co., Ltd.


VIII. Development Entity


Henan Jigu Culture Industry Co., Ltd.


IX. Contact Method


Time: October 24th, afternoon

Location: Zhengzhou International Convention and Exhibition Center (Booth 2001)








02

Chang'an Ancient Village Project



I. Project Overview


Chang'an Ancient Village is located in Erqi District, Zhengzhou City, Henan Province, China. It is a cluster of ancient villages with a long history and rich cultural heritage, and a treasure of historical culture in the Central Plains region.


The architectural style of Chang'an Ancient Village is unique and full of a strong ancient atmosphere. The ancient architectural complex here includes various types such as ancestral halls, temples, ancient houses, and ancient streets. The most representative is the city wall of Chang'an Ancient Village. This city wall was built in the Ming Dynasty and has been repaired many times. It still stands today, witnessing the historical changes of Chang'an Ancient Village.


There are also many historical and cultural sites in Chang'an Ancient Village, such as ancient steles, ancient wells, and Ming Dynasty opera theaters. These sites provide valuable material data for the study of local history and culture.


Today, Chang'an Ancient Village has become an important characteristic tourist area. After Junyuehui Cultural Tourism entered, it invested funds in renovation and transformation. The project currently includes an ancient architectural complex of 33.62 mu, woodland of 64.23 mu, and an office area of 6.96 mu, totaling more than 100 mu. The main business types are characteristic catering, intangible cultural heritage creation, and characteristic research studies. Planned business types under construction include outdoor camps and outdoor comprehensive development areas.


A football park is planned outside Chang'an Ancient Village, divided into east and west zones. It is planned to build 6 five-a-side pitches, 2 seven-a-side pitches, and 1 eleven-a-side pitch. The overall greening rate of the park reaches more than 80%. Each pitch has a surrounding stand and is surrounded by trees. The pitch is a professional-level football field built according to FIFA standards. The top-quality grass fibers used can increase the grass fiber's contact and support for the ball, ensuring smooth ball movement. A special pad is added to simulate the impact buffering of natural grass, allowing every customer to fully immerse themselves in football.

The company strives to build Chang'an Ancient Village into a comprehensive scenic area integrating historical culture, folk customs, and tourism.


II. Addressing Needs/Filling Gaps


It fills the market gap in the dissemination and promotion of ancient architectural town culture in the suburbs of Zhengzhou City. Currently, the park's operation is in good condition, with stable customer sources and achieving break-even for the operating team.


Complete infrastructure is the basis for the normal operation of tourism projects. This includes basic infrastructure such as roads, water supply, power supply, and drainage, as well as modern facilities such as communication and networks, and supplementary business types such as accommodation. However, the area currently lacks high-quality boutique hotel services.


III. The main customer groups are:


Zhengzhou families, parent-child tours, retired employees, and youth study tour groups.


IV. Investment Highlights


1. It is suggested to choose a well-known brand for investment, leveraging its brand influence and market recognition to improve the popularity and competitiveness of the Cherry Creek Scenic Area.


2. Provide diversified accommodation services, such as themed hotels, homestays, and resorts, to meet the needs and preferences of different guests. At the same time, diversified services such as catering, entertainment, and conferences can be provided to improve the overall income of the project.


3. Intelligent Management: Introduce an intelligent management system to improve the operational efficiency and management level of the accommodation project. Through the intelligent system, the automated processing of room reservation, check-in, and check-out processes can be achieved, improving service quality and customer satisfaction.


4. Green and Environmental Protection: Pay attention to the concept of green environmental protection, using energy-saving and environmentally friendly building materials and facilities to reduce the project's energy consumption and emissions. This can not only improve the project's sustainability but also attract more environmentally conscious guests.


5. Unique Cultural Experience: Combining local cultural characteristics to provide guests with a unique cultural experience. For example, local art and decorations can be placed in the rooms, or cultural activities and experience projects in the Cherry Creek area can be provided, allowing guests to experience the local cultural charm while staying.


V. Financing Needs


No less than 50 million yuan


VI. Cooperation Methods


Debt financing or equity participation


VII. Construction Unit


Henan Jianye Big Canteen Co., Ltd.


VIII. Development Entity


Henan Jianye Big Canteen Co., Ltd.


IX. Company Name


Junyuehui Cultural Tourism (Henan) Co., Ltd.


X. Contact Method


Time: October 24th, afternoon

Location: Zhengzhou International Convention and Exhibition Center (Booth 2001)







03

Xigang Architectural Art Experience Park



I. Project Overview


The project covers a planned area of more than 240 mu, with a total investment of approximately 500 million yuan. It is located east of the Zhengzhou-Dengfeng Expressway, north of the Jianxi Line (adjacent to the planned Metro Line 15), and southwest of a 10,000-mu ecological conservation forest. It is 8 kilometers from the city center and 1.5 kilometers from the Cherry Creek Station of the Ring Expressway.


Before the project construction, 51 courtyards and 9 enterprises were demolished, integrating approximately 116 mu of existing collective construction land. After deducting 30 mu of planned land for green control belts on both sides of the Zhengzhou-Dengfeng Expressway, approximately 86 mu of land remains for the project.


The overall planning concept of the project is "Big Dipper, Left Auxiliary and Right Assistant (Seven Manifest, Two Hidden)", implying Erqi while incorporating 9 architectural art venues, with a total construction area of approximately 27,900 square meters. Currently, the venues of Wufang, Jianye, Sunac, Vanke, Yaxing, and Rongqiao have been completed. The main body of the Zhu Guiyuan venue has been completed, while the Huacheng and 3D printing venues have not yet started construction. The park's infrastructure and landscape features are 85% complete.


II. Introduction to the Venues in the Park


1. Zhu Guiyuan Enterprise Pavilion: The total construction area is approximately 3,300 square meters, with a planned total investment of 60 million yuan. The design team is led by Wang Shu, the president of the School of Architecture, China Academy of Art (the first Chinese winner of the Pritzker Architecture Prize, known as the Nobel Prize in architecture). After completion, the work is expected to be selected as one of the third batch of excellent buildings for the 2018 CCTV program "One Hundred Buildings"; the venue is currently under construction.


2. Wufang Hechuang Enterprise Pavilion: The total land area is approximately 8,000 square meters, the total construction area is approximately 3,552 square meters, and the planned total investment is 25 million yuan. It adopts German PHI "passive house" technology, which can meet the requirements of "warm in winter and cool in summer" (20℃-26℃) without using heating and air conditioning systems. It is planned to be built as the first passive ultra-low energy consumption model house in the Central Plains region and promoted as an industry standard in the Central Plains region. The "Henan Provincial Energy-Saving Design Standard for Ultra-Low Energy Consumption Residential Buildings," compiled by the Henan Provincial Institute of Building Science and participated in by Zhengzhou University, Wufang Design, and other units, has been implemented since November 1, 2018. Henan is the third province in China to implement relevant ultra-low energy consumption standards after Hebei and Shandong. It has been completed and opened.


3. Vanke Enterprise Pavilion, with a total land area of approximately 5525.44 square meters and a total construction area of approximately 2157.12 square meters, has a planned total investment of 28 million yuan. Adopting the concept of "virtual and real interweaving, semi-courtyard," and integrating the traditional garden design techniques of "winding paths and changing views," it achieves a modern interpretation of traditional courtyards and garden spaces. The venue is currently completed.


4. R&F Enterprise Pavilion, with a total land area of approximately 3378 square meters and a total construction area of approximately 3228 square meters, has a planned total investment of 36 million yuan. The prototype is the Tian Tuo R&F Center, which won the Silver Award of the Architectural Creation Award of the Architectural Society of China in 2016. The venue is currently completed, and the interior decoration is 50% complete.


5. Yashin Enterprise Pavilion, with a total land area of approximately 3871 square meters and a total construction area of approximately 1041 square meters, has a planned total investment of 20 million yuan. The roof uses solar photovoltaic panels, reducing heat radiation while collecting and utilizing light energy. The venue is currently completed.


6. Jianye Enterprise Pavilion, with a total land area of approximately 4729.6 square meters and a total construction area of approximately 3000 square meters, has a planned total investment of 42 million yuan. Designed by Master Ma Qingyun (the first Chinese person to receive a full scholarship from the University of Pennsylvania's Department of Architecture after architectural predecessors such as Liang Sicheng), the building adopts the "Jianye Ring" concept, integrating the beauty of "landscape and architecture" with sports, intelligent and environmentally friendly concepts. The venue is currently completed, and the exterior decoration is 80% complete.


7. Rongqiao Enterprise Pavilion, with a total land area of approximately 3996 square meters and a total construction area of approximately 998.44 square meters, has a planned total investment of 15 million yuan. The main structure adopts the concept of a "gate," signifying openness and inclusiveness. The building's roof uses light-guide lighting technology, which is energy-efficient and environmentally friendly. The venue is currently completed.


III. Investment Highlights/Addressing Needs:


Investment Highlights: The Xigang Architectural Art Experience Park project, as a "trailblazer" and "trigger" for the efficient use of collective land, is listed as a Zhengzhou cultural industry project, a key ecological project in the district, a cultural tourism project, and a public welfare project. It has been included in the "Erqi District Ecological Construction Special Plan" and key implementation projects.


After completion, the Xigang Architectural Art Experience Park, aiming to be a 4A-level scenic area, will be a public ecological park themed on architectural art, integrating maker R&D, exhibitions and training, product launches, tourism, sports and health, and intelligent experiences. Under the model of "government platform companies taking the lead and multiple companies participating together," the park will leverage its "diversionary role" to drive the image enhancement and business layout of the entire rural area through the "regional economy" model, jointly creating a new cultural highland in Erqi District.


IV. Filling the Gap, Market and Economic Benefit Analysis and Prediction, Main Customer Groups:


Filling the Gap: Xigang and its surrounding areas have advantages such as a superior ecological environment, convenient transportation, and complete supporting facilities. Reasonable and effective development and construction will not only enhance the tourism brand of "Micro-vacation to Zhengzhou Cherry Blossom Valley," but also enrich the city's rural tourism formats and strengthen support for the primary and tertiary industries in the area.


Market and Economic Benefit Analysis and Prediction: The future appreciation potential of the "Micro-vacation to Zhengzhou Cherry Blossom Valley" cultural tourism brand is unlimited. Relying on the existing Cherry Blossom Valley Scenic Area and Fishing Valley Scenic Area, it will upgrade and build a rural tourism destination integrating agriculture and tourism.


V. Main Customer Groups:


Rural picking tours, family tours, research and study tours, corporate team building, etc.


VI. Financing Needs:


No less than 50 million yuan


VII. Cooperation Methods:


PPP cooperation method. Through cooperation between the government and social capital, jointly participate in public service and infrastructure construction to achieve mutual benefit and win-win results.


VIII. Contact Method


Time: October 24th, afternoon

Location: Zhengzhou International Convention and Exhibition Center (Booth 2001)







Jinshui District Project


01

Zhengzhou Memory 1952 Petrochemical Factory Creative Park



I. Project Overview/Introduction:


The Zhengzhou Memory 1952 Petrochemical Factory Creative Park is located at No. 68 Huanghe Road, Jinshui District, Zhengzhou City, in the core location of the second ring road of Jin. It is transformed from the old factory buildings of the former Zhengzhou Oil and Chemical Factory. Established in 1952, the factory was a key project of China's First Five-Year Plan and one of the first batch of Soviet-aided projects in the early days of the People's Republic of China. It has a history of more than 70 years. The "Central Plains Soap" and "Foleer Soap" were once popular throughout the country. It is not only a witness to the development of industry in New China, but also carries the memories and nostalgia of generations of Zhengzhou people.


II. Project Construction Conditions


Transportation Advantages: Located in the core of the second ring road of Jin, adjacent to Huanghe Road and Jingguang Expressway, major urban arteries, with multiple bus and subway lines.


Core Competitiveness: Industrial cultural heritage, urban protection, business incubation, urban show, commercial core, intangible cultural heritage platform.


Project Highlights: 70-year-old Soviet-style red brick factory buildings, industrial cultural heritage, innovative old building scenes.


Project Vision: To become a disseminator of advanced Chinese culture and a creator of beautiful urban life.


III. Addressing Needs/Filling Gaps


As a representative of the first batch of industrial projects after the founding of New China, the petrochemical factory has extremely high industrial heritage value. Its red brick houses, Soviet-style old factory buildings, and plane tree-lined avenues constitute a unique industrial landscape and are an indispensable part of Zhengzhou's urban memory. The park assists in the creation of Zhengzhou's international consumption center city, creating new consumption scenarios, activating new innovative businesses, promoting creative entrepreneurship and employment, and shaping urban cultural, sports, commercial, tourism, and experiential consumption projects.


IV. Market and Economic Benefits


Adhering to the cultural practice concept of "repairing the old as the old, and the new must be trendy," innovative protection, restoration, and utilization are carried out based on the Soviet-style old factory buildings of the petrochemical factory. Currently, there are more than ten types of businesses, integrating culture, commerce, entertainment, tourism, and shopping. More than 130 characteristic shopkeepers and more than 100 market stall owners have settled in. The average daily passenger flow is 30,000+, and the passenger flow exceeds 50,000 during holidays, with an annual passenger flow of 10 million, driving more than 5,000 people to start businesses and create jobs. The transformed characteristic scenes have become important economic development characteristics of culture, commerce, and tourism, allowing people to experience the weight of history while also appreciating the charm of creativity and fashion.


V. Main Customer Groups


16-35 year old young people


VI. Cooperation Model


Capital investment, brand entry, filming base, brand naming, creative advertising, venue rental, art exhibitions, joint flash sales, urban exhibition halls, event hosting, cultural and creative spaces, innovation and entrepreneurship


VII. Development Entity


Zhengzhou Tianxing Cultural and Creative Technology Industrial Park Co., Ltd.


VIII. Contact Method


Time: October 24th, afternoon

Location: Zhengzhou International Convention and Exhibition Center (Booth 2001)







Gongyi City Project


01

Songding Tourism Resort Project (under construction)



I. Project Overview/Introduction


The project is located in Jiajinkou Town, encompassing an area of 24 square kilometers around Gongchuan Village, Yungou Village, and Wolong Village. The overall plan includes "one core and four sections," mainly constructing the Wolong Town Comprehensive Service Section, Songshan Grassland Snow Field Section, Songshan Beautiful Countryside Section, Songshan Yun Valley Township Tourism Section, and Songding Forest Canyon Section. Using "Songshan Grand Canyon, Songding Meadow, and Songding Forest Park" as core resources and "ice and snow tourism, green ecological vacation" as core features, it aims to create a comprehensive mountain international tourism resort integrating nature sightseeing, leisure sports, folk culture experience, ecological leisure vacation, and high-end business conferences.


II. Project Construction Conditions/Investment Highlights


Songding Ski Resort has been in operation for eight snow seasons, successfully hosting eight ice and snow cultural tourism festivals, with the number of tourists increasing year by year; Shangu Awakening Hotel and Gongchuan Wudaogou Homestay Cluster Phase I, Yuanshan Yunqi Boutique Homestay, have been completed and put into operation; the high-end homestay Yiqianmi City Cloud Hotel will complete Phase I decoration and some infrastructure construction in 2024 and put into operation; Wolong Boutique Homestay and Gongchuan Yi Boutique Homestay are planned to be completed and put into operation in 2024; five mid-to-high-end homestays, including Songding Xiaozhu, Autumn Ming Mountain Inn, and Songlu Hotel, and ten farmhouses, including Songding No. 1 and Songyue Renjia, are operating well. Shifo Temple, the surrounding colorful roads, and Yungou Beautiful Countryside have become popular check-in points, promoting new improvements and breakthroughs in Songding tourism. Songding Tourism Resort has been created as a Henan Provincial Leisure Sightseeing Park, Yungou Village has been created as a Henan Provincial Characteristic Rural Tourism Village, and Songding Forest Health Resort has been awarded the title of Henan Provincial Forest Health Resort.


III. Addressing Needs/Filling Gaps


Targeting consumers of all ages and social strata, it aims to create a four-season tourism and vacation destination, becoming a comprehensive mountain international tourism resort for spring flower viewing, summer escapes, autumn foliage viewing, and winter skiing.


IV. Market and Economic Benefit Analysis and Prediction


"Governance Sample". After completion, the project is expected to receive 300,000 tourists annually, with a total income of 3 million yuan and creating over 200 jobs.


V. Main Customer Groups


Consumers of all ages and social strata


VI. Financing Needs


200 million yuan


VII. Cooperation Methods


1. Songding Ski Resort seeks cooperative development enterprises; 2. Gongchuan Wudaogou Homestay Cluster needs to seek cooperative operation teams; 3. Gongchuan Yi Homestay seeks cooperative operation teams.


VIII. Construction Unit/Development Entity


Henan Songding Ski Tourism Development Co., Ltd., Gongyi City Zhuomei Tourism Development Co., Ltd., Gongyi City Gongchuan Rongren Agricultural Development Co., Ltd.


IX. Contact Methods


Time: October 24th, afternoon

Location: Zhengzhou International Convention and Exhibition Center (Booth 2001)








Shangjie District Project


01

Wuyun Mountain Leisure and Health Resort (Under Construction)



I. Project Overview and Introduction

Wuyun Mountain Leisure and Health Resort is located at the intersection of Zhongyuan West Road and Dengfeng Road in Shangjie District, Zhengzhou City. It boasts the closest low mountain to Zhengzhou, with an altitude of about 588 meters and a vegetation coverage rate of over 95%, and the air humidity remains around 55% throughout the year. Relying on the beautiful natural ecological background of Wuyun Mountain and with the health industry as its core, it is a one-stop leisure and health resort destination near Zhengzhou, integrating entertainment, vacation, organic agriculture, and health care for the elderly.


II. Project Construction Conditions and Investment Highlights

The resort covers a total area of approximately 18,000 mu (approximately 1200 hectares), with abundant ecological resources and a wide variety of plants and animals. It has a profound historical and cultural background. Legends such as Nuwa mending the sky and Chang'e flying to the moon originated here, and it was also a major area of activity for Lei Zu. Many legends remain, including the story of the God of Wealth and the Jade Emperor testing the mountain people, the Red Rain Bridge testing sincerity, and the warhorse digging a spring to save Liu Xiu. Ancient fortress walls, Yunyi locust grove, Yuxian Saint Mother Temple, and Ma Paoquan are among the many historical and cultural landscapes still found in the mountain today.


The resort has 15 completed and operational tourism and vacation projects, covering six major business formats: international camps, outdoor sports, parent-child research and study, health care for the elderly, organic agriculture, and hotels and homestays: including the Bangbangtang Research and Study Camp, Shangdi Farm, Deer Park, Wandering Mountain Wild Camping Site, Shanfu Nanyuan, Yunkai Academy, Jianshan Coffee Shop, Wuyun Restaurant, Yunding Castle Hotel, International City Camp, and Wuyun Mountain Hospital. Since 2023, the resort has joined with the local government to hold the "Shangjie District May Day Barbecue and Camping Festival," becoming a popular check-in spot near Zhengzhou.


Transportation: Currently, Zhongyuan West Road and Longhai Expressway provide direct access to the resort. It takes only 30 minutes to reach the project from the intersection of Zhongyuan West Road and the West Third Ring Road.


Light Rail: The Zhengzhou-Gongyi-Luoyang light rail, connecting Zhengzhou, Gongyi, and Luoyang, is under planning (already included in the planning scheme of the Central Plains Urban Agglomeration Intercity Rail Transit Network). Once completed, it will take 15 minutes to travel to and from Zhengzhou city center.


Subway: Metro Line 10 starts from Zhengzhou Railway Station and currently reaches the West High-speed Railway Station. In the future, the Shangjie Xiawo Station will be only 5 minutes away from the resort.


High-speed Rail: Zhengzhou West High-speed Railway Station is about 10 kilometers east of the resort and is currently in operation, enabling travel within the province in half an hour and to other provinces (Zhengzhou to Beijing, Xi'an, Wuhan, etc.) within 2 hours.


III. Addressing Needs and Filling Gaps

Targeting consumers of all ages and social strata, the industrial planning direction includes the health industry, parent-child agriculture (camp research and study/characteristic farms/sightseeing agriculture/smart agriculture), tourism and vacation (resort hotels/food and beverage/theme business/homestay clusters/leisure entertainment, etc.), outdoor sports (cycling/mountain climbing/orientation sports, etc.), and education (schools), etc.


IV. Market and Economic Benefit Analysis and Prediction

Zhengzhou Shangjie District benchmark project for the tourism and cultural industry. After completion, the project is expected to receive 300,000 tourists annually, with a total income of 3 million yuan and creating over 200 jobs.


V. Main Customer Groups

Consumers of all ages and social strata


VI. Investment Needs

1. Cooperative Operators

2. Industrial Format Entry

3. Financing: 200 million yuan


VII. Cooperation Methods

1. Joint Venture Cooperation

2. Equity Investment

3. Construction and Operation


VIII. Construction Unit and Development Entity

Henan Juyi Wuyun Mountain Cultural Tourism Development Co., Ltd.


IX. Contact Method


Time: October 24th, afternoon

Location: Zhengzhou International Convention and Exhibition Center (Booth 2001)






Xinmi City Project


01

Xinmi City Fuxi Mountain Tourism and Culture Integration Demonstration Project (Existing Project)



I. Project Name


Xinmi City Fuxi Mountain Tourism and Culture Integration Demonstration Project


II. Project Address


Located in Jianshan Village, Fuxi Mountain Scenic Area Management Committee, Xinmi City.


III. Project Scale


The total area of the project is approximately 592 mu. The total investment is 1.5 billion yuan.


IV. Construction Content


The project aims to improve the infrastructure in the scenic area and enhance the tourism supporting services in the area. The project will improve the supporting services in the area by building new supporting service facilities, supporting commercial facilities, and parking lots; by upgrading and transforming abandoned public buildings to create boutique homestays and characteristic cultural display areas, activating inefficient resources; by upgrading and transforming dilapidated ancient buildings and ancient villages, preserving ancient buildings with historical and cultural heritage, creating cultural exhibition halls, and enhancing the cultural value of ancient villages.


1. Demolition of some local residences and other buildings in the area, with a demolition area of approximately 35016 m²;

2. Updating the pipe network in the area;

3. Renovation of 9 residences in Tanpa Village, with a construction scale of approximately 2012 m²;

4. Updating the main street interface of Tanpa Village, with a construction scale of approximately 693 m²;

5. Construction of a Genesis Culture Zone, with a construction scale of approximately 66321 m²;

6. Transformation of abandoned granaries, old mills, abandoned hospitals, and the Mibei Anti-Japanese site, with a construction scale of approximately 2341 m²;

7. Renovation of 26 idle residences in Jianshan Village, with a construction scale of approximately 5264 m²;

8. Updating the main streets of Jianshan Village, with a construction scale of approximately 1286 m²;

9. Reconstruction and expansion of an idle supply and marketing cooperative, with a construction scale of approximately 2087 m², and the establishment of a new population landscape area and parking lot, adding 11 new parking spaces;

10. Renovation of 5 idle residences in the area, with a construction scale of approximately 741 m²;

11. Updating the main street interface, with a construction scale of approximately 882 m²;


V. Market and Economic Benefit Forecast


Xinmi City is located in central Henan Province, adjacent to Zhengzhou City, and is located in the core radiation area of the 1.5-hour Central Plains urban circle, with a superior geographical location.

The project is located on Mount Fuxi in the southwest area of Xinmi City, a tourist gathering place in Xinmi City, with a good tourist base. The main construction area is located on both sides of the main road of the Fuxi Mountain Scenic Area, with a superior geographical location. The renovation is divided into three areas connected by the main road.

There are 4 4A scenic spots and 1 3A scenic spot in the Fuxi Mountain Management Committee area, with an annual tourist flow of approximately 6 million.


VI. Main Customer Groups


Xinmi City is located in central Henan Province, adjacent to Zhengzhou City, and is located in the core radiation area of the 1.5-hour Central Plains urban circle, with a superior geographical location. As the back garden of Zhengzhou City, Fuxi Mountain mainly faces the surrounding customer groups of Zhengzhou City.


VII. Project Construction Conditions


Planning guidance and requirements are put forward for the district-level public service facilities, their layout, and scale that should be supplemented or improved in the project area. Combining the actual needs of residents, reasonably predict the demand for various public service facilities, strictly adhere to the standards for the construction of public service facilities, and meet the construction standards of "complete residential communities" and "community living circles." Put forward guidance and requirements for the layout, scale, setting methods, service radius, and mixed setting of various facilities, and clarify the improvement needs of quality improvement-type public service facilities.


VIII. Investment Highlights


Under a good ecological environment, combining the current conditions, cultural themes, and profit points, and based on urban renewal and regional upgrading and transformation, to create a rich and colorful Fuxi humanistic aesthetics platform.


IX. Addressing Needs


Currently, the public service facilities in the Fuxi Mountain area are not perfect enough. There are only more than 3,000 beds, no concentrated large-scale supporting commercial facilities, the parking lot is constantly expanding, there is a lack of exhibition and performance venues, and the existing visitor service center is less than 500 square meters; the Fuxi Mountain area has a strong ability to attract tourists, but a weak ability to retain tourists.


To solve the current development bottleneck of the Fuxi Mountain area, four problems should be solved: 1. How to keep tourists; 2. Improve service quality; 3. Better promote Fuxi culture and folk culture, increase cultural publicity, and enhance tourist experience; 4. While improving the living environment of residents, how to organically combine the idle assets and resources of residents with 6 million tourists, increase residents' income, attract young people to return to their hometowns to start businesses, and inject new vitality into the development of the area.


X. Financing Methods


Including developer-led models, investor + EPC + O, local enterprises or residents' independent renewal models


XI. Construction Unit


Henan Fuxi Mountain Scenic Area Management Service Co., Ltd.


XII. Financing Needs


800 million yuan


XIII. Contact Method


Time: October 24th, afternoon

Location: Zhengzhou International Convention and Exhibition Center (Booth 2001)






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