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The 2024 China Cultural Tourism Secondary Consumption Activation Forum was successfully held!

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2024-10-24

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On October 24, the 2024 China Tourism, Leisure and Entertainment Industry Development Conference sub-forum - 2024 China Cultural Tourism Secondary Consumption Activation Forum, jointly organized by the China Association of Amusement Parks and Attractions (CAAPA) and the Henan Provincial Cultural Industry Association, was successfully held in Zhengzhou. 2024 China Tourism, Leisure and Entertainment Industry Development Conference Sub-forum - The 2024 China Cultural Tourism Secondary Consumption Activation Forum was successfully held in Zhengzhou.

Zhao Xianhong, Dean of the Tourism and Exhibition College, Henan University of Finance and Economics

Cui Songwang, Deputy General Manager of Henan Tanggong Cultural and Creative Technology Group Co., Ltd.

Yan Li, Merchandise Director of Yinji International Tourism Resort

Hu Zhiqiang, General Manager of Henan Huaguan Culture and Technology Co., Ltd.

Liu Qing, General Manager of Junzhiqingzuo Business Consulting (Shanghai) Co., Ltd.

Zhao Xianhong, Dean of the Tourism and Exhibition College, Henan University of Finance and Economics; Cui Songwang, Deputy General Manager of Henan Tanggong Cultural and Creative Technology Group Co., Ltd.; Yan Li, Merchandise Director of Yinji International Tourism Resort; Hu Zhiqiang, General Manager of Henan Huaguan Culture and Technology Co., Ltd.; and Liu Qing, General Manager of Junzhiqingzuo Business Consulting (Shanghai) Co., Ltd. shared their insights on topics such as "The Process, Mechanism, and Activation Path of Secondary Consumption in Scenic Areas," "Empowering Industries with Culture and Sharing the Aesthetics of Life with the World," "Creating Dreams with Heart - The Growth Logic of Yinji Cultural and Creative from 0 to 1," "Deepening the Construction of New Cultural and Creative IP Systems and Integrating with Secondary Consumption in Scenic Areas to Create New Growth Points for the Cultural and Creative Market Consumption," and "How Tokyo Disney Created the Myth of 'High Secondary Consumption Revenue.'"

For the next two days (October 25-26), 2024 China (Zhengzhou) Tourism, Leisure and Entertainment Industry Expo and 2024 China Tourism, Leisure and Entertainment Industry Development Conference series sub-forums: Urban Park Quality Improvement and Efficiency Enhancement Forum, China County Cultural Tourism Project Innovation Development Forum, China Immersive Cultural Tourism and Digital Technology Innovation Development Forum, China Urban Entertainment Leisure and Experiential Commercial Innovation Development Forum, China Tourism Scenic Area Content Quality Improvement and Upgrade Forum, China Internet Celebrity Amusement Product Launch Conference, and other activities will continue to be held at the Zhengzhou International Convention and Exhibition Center. (Click on the poster below to view event details and register for free).

Scan the QR code below to view more photos from the event.

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CHINA ASSOCIATION OF AMUSEMENT PARKS AND ATTRACTIONS

E-mail:cae@caapa.org

Tel:+86-010-57690332

Address: Room405 Building#5 Gucheng South Street Shijingshan District Beijing China

Official

Account

Expo Official
Account

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