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Where do you want to travel to next? - VR large-space immersive product theme inventory

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2024-11-18


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Editor-in-Chief | Yang Ming
Editor | Liu Kaiye
Source | Shenzhen OCT Cultural Tourism and Technology Group


Large-scale VR refers to an immersive game project in an open space that uses Virtual Reality (VR) technology and a series of technical means to provide users with a freely walkable experience and interaction with the virtual environment, allowing them to experience a realistic virtual world.


More and more large-scale VR products are emerging, with humanistic history, science fiction exploration, and natural science being the more common themes in the current market.


According to incomplete industry statistics, humanistic history themes account for 41%, ranking first. Chinese cultural themes dominate the market, ranging from ancient myths to the prosperous Tang Dynasty, from historical sites to ancient architecture, fulfilling users' desire to instantly travel back in time. Science fiction themes follow closely behind, with futuristic imaginations of space, moon landings, adventure, and combat captivating audiences. Natural science themes are worth mentioning, becoming a popular choice for teenagers during summer vacation, with high repurchase rates demonstrating their unique appeal.


Below, we will review some representative projects of each theme. Based on online information and feedback from industry insiders, this is merely a personal perspective and does not involve any industry rankings.



Natural Science Category



1. 《生命的纪元》


《生命的纪元》is a VR experience product focusing on natural history and the evolution of life. With just a VR headset, users can embark on a 45-minute immersive virtual reality adventure, traveling from the Archean Eon 3.5 billion years ago to the Cambrian, Carboniferous, Cretaceous periods, and the rise of human life. Giant centipedes, marine life, dinosaurs, and various other life forms will pass by.


This project is a collaboration between Excurio of France (the creators of "The Disappeared Pharaoh") and the French National Museum of Natural History, which has a history of over 230 years.



 


2. 《穿越侏罗纪》


《穿越侏罗纪》is a roaming VR large-scale product themed around dinosaurs. Using streaming technology and combining posture and gesture tracking, it takes viewers back to the Jurassic period over 200 million years ago. Users can not only interact with dinosaurs up close but also witness the complete life cycle of dinosaurs from birth to adulthood... The clear and realistic images, realistic motion capture, and interaction with the scene create a stunning Jurassic world, allowing users to deeply experience the charm of prehistoric creatures.


As an experience project within Shenzhen's first genuine dinosaur fossil exhibition, "Lufengosaurus National Tour Exhibition · Shenzhen Station," which opened on June 29th, the immersive interactive experience hall of 《穿越侏罗纪》VR has caused a strong response in Shenzhen, receiving widespread praise in the summer parent-child market and attracting many young users to watch it multiple times.


This project was produced by Shenzhen OCT Cultural Tourism and Technology Group Co., Ltd. The company's cultural sector has mature experience in the development of digital film and television content, having completed nearly 100 digital film and television works. Therefore, 《穿越侏罗纪》achieves cinematic-level image quality and is considered a leader in the field of large-scale VR.


It is reported that the cultural tourism technology company will soon launch a plot-based large-scale VR product, paying more attention to the full sensory experience and focusing on creating the interactivity and entertainment of the VR world.




Historical and Cultural Category



1. 《消失的法老:胡夫金字塔》


This project uses on-site holographic scans of the interior and surrounding environment of the pyramid as its base data, reconstructing it with 1:1 high precision in a virtual engine. Through cutting-edge virtual reality technology, users can explore the interior of the pyramid, including areas never before open to the public, climb to the top of the Great Pyramid to overlook the Giza plateau, and watch the process of a pharaoh becoming a mummy.


The project was jointly produced by Excurio of France and the Harvard University Giza Project team in the United States, taking three years to complete. It is a VR historical adventure game based on ancient Egyptian civilization.


Excurio of France is a company focused on developing immersive exploration experiences, particularly adept at using virtual reality technology to provide unique experiences for viewers. Excurio's technological characteristics lie in its headset's independent computing technology, which allows viewers to move freely in the virtual environment and experience highly realistic scenes.



 


2. 《风起洛阳》


The 《风起洛阳》VR full-sensory theater deeply explores the essence of the 《风起洛阳》film and television IP, carefully constructing a parallel world of the ancient capital that blends reality and virtuality and offers full-sensory interaction. In a space of approximately 300 square meters, using a combination of real and virtual spaces, tourists can wear VR equipment, play the roles of characters in the drama, and follow the plot to prevent the villain's conspiracy. In the approximately one-hour experience, the "Oriental Punk" visual aesthetics and the compact plot with multiple sensory adjustments such as wind, fog, heat, weightlessness, and vibration provide tourists with a fully immersive cultural and tourism consumption experience that blends tradition and modernity.


This project is a VR full-sensory theater project developed by iQiyi based on the popular drama IP 《风起洛阳》, exploring new paths for IP development and commercial operation through "technology + IP".




 
3. 《秦潮觉醒》

With a headset and haptic vest, experiencers can transcend visual boundaries and unlock real vibrations, heat, wind, and other 5D multi-sensory experiences within the scene. The project deeply integrates culture, technology, and trendy elements of young people, using XR metaverse technology to create a brand-new virtual environment of the Qin Dynasty. While providing viewers with a deep immersive experience, it breaks the boundaries of traditional entertainment, integrating film viewing, exhibitions, and script killing into a unique form of entertainment.

This project was produced by Shanghai Yuantuijing Technology Development Co., Ltd., a company mainly engaged in technology promotion and application services.



 
4. 《奇遇三星堆》

The VR immersive exploration exhibition "A Wonderful Encounter with Sanxingdui" utilizes cutting-edge VR technology to create a dream journey through thousands of years of Bashu culture for the audience. Through chapters such as "Moon Bay Encounter," "Ancient Ruins Exploration," "Giant Crossing the Ages," and "Ancient Village Exploration," the exhibition guides the audience to delve into the heart of ancient Shu civilization, experiencing the magnificence and beauty of Sanxingdui artifacts and ancient Shu culture up close. It has already been launched in Beijing, Hangzhou, Tianjin, and Hefei.

This project is officially authorized by the Sichuan Guanghan Sanxingdui Museum and launched by Guowenqiyu.



 

Humanities and Arts



1. "Le Bal Paeis de Blance Li"


Showcasing French cultural arts, fashion legends, and cutting-edge VR technology, "Le Bal de Paris" is currently the only full-body motion capture, ultra-immersive interactive VR experience in China. Supported by full-body tracking and large-space technology, virtual reality technology injects smoother audio-visual and dance elements into "Le Bal de Paris." When you put on the VR device, you will instantly be transported to a beautiful Parisian ball scene.


This project is jointly produced by the international art brand "Tempest Projects" and the leading metaverse tourism brand "X-META."


Among them, "Tempest Projects," an international art brand, was founded by Ms. Weng Shihui, an international theater producer based in London and Shanghai. It is a brand focused on artistic innovation and cross-border collaboration, committed to integrating different art forms and technological means to create unique artistic experiences.


X-META is a new consumption complex centered on metaverse entertainment experiences, created by Shanghai Immersive Opportunity Technology Development Co., Ltd.




 
2. China Roam: Beijing Central Axis

China Roam: Beijing Central Axis, the first domestically produced walking VR experience, is part of the "Digital Central Axis" series. Lasting 8-15 minutes, the audience will start from the northernmost point of Beijing's central axis, the Drum Tower, and embark on a journey back to the time of the construction of Dadu 750 years ago, following the ridge beast "Xiaolongzai." Witness the construction of the city by the monk Liu Bingzhong, experience historical secrets, changes in heaven and earth, and the heartbeat of the city. Global audiences can use digital technology to enter China's world cultural heritage and cultural treasures, exploring the ancient people, ancient cities, ancient objects, and ancient travels behind Chinese culture, and embarking on a unique immersive interactive travel experience.

This project is produced by BlueFocus's wholly-owned subsidiary, Blue Universe. Blue Universe, based on the latest generation of AI+XR spatial computing technology, is committed to creating Chinese-style roaming experiences in the digital world.



Science Fiction and Adventure



1. The Infinite


The Infinite is an XR immersive space exploration experience themed on future technology, aiming to bring audiences an unprecedented journey into deep space, 400 kilometers above the Earth. By completing various tasks and challenges, users can learn about the development and application of future technologies and experience the charm and power of technology. This experience is not only a visual feast but also a true replica of the living environment of the International Space Station. The high-definition VR film, which took 250 hours to shoot, ensures that every detail is accurately restored, making the audience feel as if they were there.


This project is meticulously planned and produced by industry leaders Felix & Paul and PHI Studio. Felix & Paul Studios is a veteran VR studio known for its original immersive film production.




 
2. Three-Body: Beyond Gravity

Three-Body: Beyond Gravity integrates immersive performances, VR virtual reality, AR augmented reality, and artificial intelligence into one. The audience transforms into crew members of the "Universal Gravitation," taking a space elevator to board the spaceship and chase the "Blue Space" with Captain Mowovich, exploring the mysteries of the universe with Guan Yifan, experiencing the darkest moment of the water drop attack, choosing to launch gravitational waves, deciding the fate of the solar system, and witnessing the departure of starship civilization in the dark forest in an open ending.

This project is jointly produced by Three-Body Universe and SenseTime. Three-Body Universe is the copyright holder of the Three-Body series, while SenseTime provides AI platform support. SenseTime is a world-leading artificial intelligence software company committed to promoting the development of artificial intelligence through original technology research and providing customers with efficient, low-cost, and scalable AI innovation and implementation solutions.


 
3. Distant Neighbors

Travel through the solar system from a first-person perspective, guided by the ancient astronomer "Gan De." Based on real astronomical knowledge and integrating 3D and art technology, it highly restores the galaxy scene. Relying on immersive VR technology, real-time rendering technology, full-body motion capture, and ultra-high-definition wireless transmission technology, it allows audiences from parent-child, research, science education, and entertainment groups to embrace the solar system in a limited space, experiencing the universe through visual and tactile sensory experiences, experiencing the comet impact event 30 years ago, feeling the exquisite rings of Saturn and the romantic diamond rain on Uranus and Neptune, and experiencing wormhole travel...

This project is the first domestic cosmic-themed LBE project launched by the digital technology company Bola Network, a company focusing on providing digital services for online sales.



 
It is reported that there are more than 100 VR large-space projects on the market, and new works are constantly emerging. With China's rich cultural and historical heritage, rapidly developing technology, and vast consumer market, it is foreseeable that VR large-space products will become increasingly exciting, which also means intensified competition. The market needs more novel themes, richer interactive designs, and more personalized experiences. We look forward to VR large-space products going further in the tourism market.
2025 China (Beijing) International Amusement Facilities and Equipment Expo
2025 Beijing International Tourism, Leisure and Entertainment Industry Expo
March 19-21, held in Beijing!



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