中文/En
- 中文
- English

Call to Action

Home page

How scenic spots can enhance visitor experience by creating themed atmospheres

Source:

Author:

Release time:

2024-11-21

Click to view details

▲

Author | Ding Meng

Editor | Yang Ming

Editor in charge | Liu Kaiye

Source |

Tourism Scenic Spot Operation Practice

In today's competitive tourism market, scenic spot operation faces many challenges and opportunities. Tourists are no longer satisfied with simple sightseeing tours; they yearn for richer, deeper, and more unique experiences. The creation of scene atmosphere is gradually becoming a key factor in improving tourists' sense of experience in scenic spot operation. A successful scenic spot scene atmosphere is like a carefully arranged drama, where every element complements each other to create an unforgettable world for tourists. It is not simply decoration or arrangement, but from the moment tourists enter the scenic spot, it can comprehensively touch their senses, arouse emotional resonance, immerse tourists, and thus enhance their satisfaction and loyalty to the entire scenic spot.

Precise Positioning of Scene Themes

In the grand blueprint of scenic spot operation, precise positioning of scene themes is the cornerstone of building a unique scenic spot experience. First, it is necessary to conduct in-depth research on the project site. The historical and cultural heritage of the project site is a treasure trove of endless wisdom and stories. Every ancient legend, every piece of hidden history, and every unique folk culture are valuable resources that can be tapped. For example, a scenic spot located on the ancient Silk Road carries thousands of years of trade and cultural integration, and these elements can be important bases for scene theme positioning.

Natural resources are also an important factor that cannot be ignored. Whether it is majestic mountains, crystal-clear lakes, or vast forests, they all have unique charm. For example, a scenic spot based on a forest may focus on the forest's ecosystem, abundant flora and fauna, and the tranquility and mystery contained in the forest.

Geographic location also has a profound impact on the positioning of scene themes. Scenic spots located in coastal areas may use marine culture, coastal scenery, and unique marine ecology to determine their themes; while scenic spots located in the center of bustling cities may incorporate more urban culture and modern art elements.

In addition, future market trends should also be considered. With the development of society, tourists' interests and travel needs are constantly changing. For example, in recent years, health and wellness tourism has gradually emerged. Therefore, when positioning scene themes, if a scenic spot can combine local resource advantages and incorporate elements of health and wellness, it may attract more tourists who pursue a healthy lifestyle. At the same time, integrable resources are also a key consideration. This includes local human resources, surrounding tourism supporting facilities, etc. If a scenic spot has abundant handicraft resources nearby, then when positioning the scene theme, it can consider integrating traditional handicraft culture to create a handicraft cultural theme scenic spot with local characteristics.

On this basis, determine the theme of the scene, which is the positioning of the tourism project. Find your own DNA, which is like a person finding their unique personality and value. A clear and unique theme can attract the target group better, like a magnet. For example, for tourists who are deeply interested in history and culture, a scenic spot themed on ancient dynasty culture will be very attractive; while for tourists who like adventure and exploration, a scenic spot themed on mysterious primitive forest exploration will better meet their needs.

Creating Unique Scene Experiences

Scenic spots need to provide unique experiences, which is the key to standing out among many tourist destinations. Allowing tourists to feel the charm of culture and the weight of history in specific scenes is like opening a door to the past, allowing tourists to travel through time and personally experience the different styles of different eras.

For example, Datang Never Sleeps uses Tang Dynasty culture as its background and night tours as its characteristic, restoring a prosperous Chang'an city, allowing tourists to experience the atmosphere of the prosperous Tang Dynasty firsthand. When night falls and the lights come on, tourists step into Datang Never Sleeps, as if they have instantly traveled back to the Tang Dynasty. The buildings on both sides of the street are ancient and elegant, and the eaves and cornices are even more majestic and magnificent under the illumination of the lights. Staff members dressed in Tang-style clothing shuttle through the streets, as if they are messengers from ancient times. The melodious ancient music comes from the streets and alleys, which is the beautiful melody played by ancient musical instruments, such as the ethereal guzheng and the crisp pipa. Every note tells the story of the prosperous Tang Dynasty.

There are also various performances themed on Tang Dynasty culture. In the square, a grand Tang Dynasty dance performance is underway, with dancers dressed in gorgeous Tang Dynasty costumes dancing gracefully. Their dance moves are light and graceful, their sleeves fluttering in the wind, like fairies descending to earth. Every movement has strict norms and profound cultural connotations, which is a perfect reproduction of Tang Dynasty dance. The surrounding audience is attracted by this wonderful performance, as if they are in a banquet in the Tang Dynasty palace.

On the street stalls, various handicrafts and delicacies with Tang Dynasty characteristics are displayed. Exquisite Tang Sancai glitters under the lights, each piece showing the superb ceramic making skills of the Tang Dynasty. Tourists can touch these ancient works of art with their own hands and feel the temperature of history. There are also fragrant Tang Dynasty delicacies, such as meat-stuffed buns and mutton bubble cakes. These delicacies not only satisfy tourists' taste buds but also represent a cultural heritage. Every bite can taste the flavor of the Tang Dynasty and feel the life atmosphere of the people of that era.

Creating Memorable Scene Spaces

Space design plays a crucial role in creating a scenic spot scene atmosphere. It should aim at "creating strong memory theme spaces" and "creating warm social spaces" as the goal, allowing tourists to feel the charm of the scene in multiple aspects such as vision, hearing, and smell, thereby enhancing memory points and emotional resonance.

Visually, the architectural style, color scheme, and landscape layout of a scenic area all require careful design. For example, in a scenic area themed around Jiangnan water towns, buildings often adopt the traditional style of white walls and black tiles. This simple yet charming color combination complements the surrounding green water and weeping willows. The architectural shapes are also unique, with upturned eaves, carved doors, and windows, every detail showcasing the exquisite elegance of Jiangnan water towns. In terms of landscape layout, small bridges, flowing water, pavilions, and towers are arranged in a staggered yet harmonious manner. As tourists stroll along the stone paths, the scenery before their eyes unfolds like an ink wash painting scroll; every step reveals a different view, and every spot is enchanting and memorable.

Audibly, scenic areas can enhance the visitor experience by cleverly incorporating sound elements. Taking the Jiangnan water town as an example again, in addition to the gurgling sound of water, bird calls can be set up in some corners, making visitors feel as if they are in a vibrant natural environment. Inside some traditional buildings, the melodious Jiangnan Sizhu music is played, its gentle melody like a breeze sweeping across the water, giving a sense of tranquility and comfort.

Smell is also one of the important senses for creating memorable points. Within a scenic area, different scents can be set up according to different zones. In the gardens, the fragrance of various fresh flowers permeates the air—the richness of roses, the elegance of jasmine, the sweetness of osmanthus—blending together to form a unique floral atmosphere. Near traditional tea houses or snack shops, the aroma of tea and delicious food wafts, attracting tourists to come and taste.

Furthermore, creating warm social spaces is also very important. Scenic areas can set up public rest areas such as benches, pavilions, etc., which are not only places for visitors to rest but also spaces for them to communicate and interact. In these areas, small cultural activities can be held, such as performances by folk artists or cultural exchange sharing sessions among visitors. Such social spaces allow visitors to make new friends and share the joy of travel during their visit, thereby enhancing their emotional connection with the scenic area.

Business Mix and Scene Design

A reasonable business mix is an important component in creating an ultimate scene, which requires comprehensive consideration of multiple factors, like assembling a complex and precise machine where every part must function perfectly.

First, project positioning is a crucial basis for business mix. If a scenic area is positioned as a high-end resort, the business mix will focus on high-end hotels, private clubs, and high-end dining. For example, some high-end resorts in Bali boast extremely luxurious hotel facilities, with rooms equipped with the latest smart home systems, private pools, and sea-view terraces, all readily available. In terms of dining, they offer top-tier cuisine from around the world, prepared by renowned chefs, satisfying high-end tourists' pursuit of quality living.

Target audience positioning is equally important. If the scenic area's target audience is young backpackers, the business mix might lean more towards youth hostels, unique street food stalls, and outdoor adventure supply shops. Taking Chiang Mai, Thailand, as an example, there are many scenic spots suitable for backpackers. Youth hostels are affordable and unique; some even organize local cultural experience activities like Thai cooking classes or Muay Thai training sessions. Food stalls are filled with various cheap and delicious Thai specialties, such as Tom Yum Goong and mango sticky rice, which are very popular among young tourists.

The local economic development level is also a key factor influencing the business mix. In scenic areas in economically developed regions, there may be more high-end and diversified business types. For example, some scenic areas in Shanghai, in addition to traditional dining and shopping businesses, also feature a large number of high-end fashion brand stores, art galleries, and technology experience centers. In relatively less economically developed regions, the business mix might focus more on meeting the basic needs of local residents and tourists, such as budget hotels and local specialty restaurants.

Cultural and Creative Products Combined with Scene Experience

Cultural and creative products play a unique and important role in scenic area operations. They are an extension of the scenic area's culture. By developing characteristic cultural and creative products, visitors can take away memories and emotions of the scenic area, thereby increasing repeat purchases. Cultural and creative products are not just commodities; they are also carriers of culture that can enrich the visitor experience.

A good cultural and creative product should be closely linked to the scenic area's theme and culture. For example, the cultural and creative products of the Palace Museum are very successful. The Palace Museum's cultural and creative products draw inspiration from its artifacts, architecture, and historical stories, designing a series of unique products.

Cultural and creative products can also be combined with visitors' scene experiences. During visitors' tours of scenic areas, some cultural and creative product crafting experience activities can be arranged. For instance, in a scenic area themed around traditional handicrafts, visitors can participate in handicraft making processes such as pottery making or paper cutting. After completion, visitors can take their self-made works with them, which is not only a souvenir but also a beautiful memory of their experience in the scenic area.

Furthermore, the sales channels for cultural and creative products also need careful design. In addition to setting up dedicated cultural and creative product stores within the scenic area, online sales can also be conducted using internet platforms. This allows more people who cannot personally visit the scenic area to purchase its cultural and creative products, further expanding the reach of the scenic area's culture.

Leveraging Technology to Enhance Experience

In today's digital era, technology has become an indispensable force in scenic area operations for enhancing visitor experience. Technology can make scenes more vivid and interactive, bringing unprecedented experiences to visitors.

For example, technologies like AR and VR can enhance visitor participation and immersion. In a dinosaur-themed scenic area, using AR technology, visitors can use their mobile phones or special devices to see dinosaurs walking and running around them, and even interact with them, such as feeding or taking photos. This experience makes visitors feel as if they are in the age of dinosaurs, greatly enhancing their curiosity and desire for exploration. VR technology, on the other hand, can create a more immersive experience; for instance, in a historical and cultural scenic area, visitors wearing VR equipment can virtually experience ancient war scenes or palace life.

At the same time, the creation of smart scenes can also help scenic areas better understand and analyze visitor needs, providing personalized services. Scenic areas can install smart sensors to collect visitor behavioral data, such as their touring routes, dwell times, and consumption habits. By analyzing this data, scenic areas can understand visitors' interests and needs, thereby providing more precise recommendation services. For example, if it's found that visitors spend a long time at a certain attraction or are interested in a certain type of cultural and creative product, the scenic area can recommend more related attractions and products to them.

In addition, technology can be applied to the management and operation of scenic areas. For example, using an intelligent ticketing system, tourists can conveniently and quickly purchase tickets, reducing queuing time. Scenic area staff can also use the intelligent management system to monitor the flow of people and safety in the scenic area in real time, and take timely measures to ensure the normal operation of the scenic area.

Scenic area operation can enhance the visitor experience by carefully designing and continuously innovating the creation of scene atmosphere, thereby attracting more visitors and improving the scenic area's reputation and popularity. In this process, each link is interconnected and mutually influential, like an organic whole. Precise positioning of the scene theme is the foundation, creating a unique scene experience is the core, creating a scene space with memorable points is the key, reasonable business format matching is the support, the combination of cultural and creative products and scene experience is the extension, and the use of technological means to enhance the sense of experience is the assistance. Only by organically combining these aspects can scenic areas stand out in the fierce competition in the tourism market and create an unforgettable tourist destination for visitors.

Recommended Important Cultural and Tourism Events

2025 China (Beijing) International Amusement Facilities and Equipment Expo

2025 Beijing International Tourism, Leisure and Entertainment Industry Expo

March 19-21, held in Beijing!

Key words:

CHINA ASSOCIATION OF AMUSEMENT PARKS AND ATTRACTIONS

E-mail:cae@caapa.org

Tel:+86-010-57690332

Address: Room405 Building#5 Gucheng South Street Shijingshan District Beijing China

Official

Account

Expo Official
Account

COOKIES

Our website uses cookies and similar technologies to personalize the advertising shown to you and to help you get the best experience on our website. For more information, see our Privacy & Cookie Policy

COOKIES

required

These cookies are necessary for basic functions such as payment. Standard cookies cannot be turned off and do not store any of your information.

analyze

These cookies collect information, such as how many people are using our site or which pages are popular, to help us improve the customer experience. Turning these cookies off will mean we can't collect information to improve your experience.

Feature

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

advertise

These cookies help us understand what you are interested in so that we can show you relevant advertising on other websites. Turning these cookies off will mean we are unable to show you any personalized advertising.

Business License

京公网安备11010702002925号

Power by 300.cn Privacy Policy