To gain a deeper understanding of the investment and development of the tourism industry, the China Tourism Academy, in collaboration with the China Amusement Machine and Amusement Park Association and other organizations, is conducting a special research project on investment in the tourism industry. We sincerely invite all member units and tourism enterprises to participate in the research.

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Editor-in-Chief | Yang Ming

Editor | Jing Xiangyuan

For the tourism industry, 2024 is an extraordinary year, as it marks several "firsts." This year's Government Work Report, for the first time, mentioned "cultural and entertainment tourism," establishing it as a new driver of consumption growth. On May 17, the Party Central Committee held an important meeting focusing on tourism development for the first time, and General Secretary Xi Jinping made important instructions on tourism work. In June, the Ministry of Culture and Tourism issued a notice announcing 22 tourist resorts as national-level tourist resorts, the largest number ever announced in a single batch, signifying another expansion of national-level tourism brands!

Furthermore, during his inspections in Gansu, Fujian, and Anhui this year, General Secretary Xi Jinping made an important request: to cultivate the cultural tourism industry into a pillar industry.

Simultaneously with the rapid rise of the tourism industry, the national policy level has successively introduced various market operation regulations, market supervision, and brand creation policies to protect the legitimate rights and interests of tourists and tourism industry operators, regulate the tourism industry market order, protect and make rational use of tourism resources, and promote the sustainable and healthy development of the tourism industry.

Let's review the tourism policies issued at the national level since 2021 in terms of top-level design, industrial development, and tourism brands (cases) to gain insight into the direction of tourism industry development!

Summary of Top-Level Design Policies

In recent years, to promote the development of the tourism industry, the national level has successively introduced supporting policies and incentive measures, focusing on promoting the common development of tourism and cultural industries, building a tourism supply system that is diverse in type, balanced in distribution, distinctive in characteristics, and high in quality, and promoting the integration of culture and tourism formats, products, and markets. The integration of culture and tourism has become an important direction for the development of national culture and tourism industries.

Summary of Industrial Development Policies

The tourism industry is a key industry that the country focuses on, and the country continuously issues policies to promote the development of the tourism industry. In 2021, the State Council issued the "14th Five-Year Plan for Tourism Development," and the Ministry of Culture and Tourism issued the "14th Five-Year Plan for Cultural Industry Development," pointing the way for the development of the cultural and tourism industries.

Subsequently, the national policy efforts intensified, with the release of a series of important documents promoting the development of the cultural and tourism industries, including "Measures for Restoring and Expanding Consumption," "Notice on Conducting Pilot Programs for Cultural Industry Empowerment of Rural Revitalization," and "Notice on Conducting Construction Work for National Cultural Industry and Tourism Industry Integration Development Demonstration Zones." Under the favorable policy environment, China's tourism industry has been able to develop rapidly.

Summary of Tourism Brand (Case) Policies

National-level tourism brands are an important symbol of high-quality development in the tourism industry. They help promote the image of tourist destinations and drive the economic development of these destinations. They are an important support for China's tourism product system and a crucial tool for promoting supply-side structural reforms in the tourism industry.

Since 2022, new national-level tourism brands have emerged continuously, including pilot programs for cultural industry empowerment of rural revitalization and national cultural industry and tourism industry integration development demonstration zones. At the same time, "old brands" of national-level tourism brands are also improving, expanding, and upgrading, marking further improvement in the construction of China's multi-level tourism product system. The quality and quantity of the "national-level" tourism product system are improving, and its structure is being optimized to better meet the diverse and multi-layered needs of tourists for sightseeing, leisure, vacation, study tours, and education.