Respected Minister Sun Yeli, distinguished leaders, and industry colleagues, hello everyone! Thank you for the kind invitation from the organizers; I am very honored to participate in this forum.

In May this year, General Secretary Xi Jinping issued important instructions on tourism work, providing fundamental guidance for accelerating the building of a strong tourism nation and promoting the stable and long-term high-quality development of the tourism industry. The Party Central Committee attaches great importance to this, and ministries such as the Publicity Department of the CPC Central Committee and the Ministry of Culture and Tourism have introduced a series of policies, bringing new opportunities for the development of the cultural tourism industry.

Overseas Chinese Town Group is greatly encouraged and is thoroughly studying, implementing, and acting upon the spirit of General Secretary Xi Jinping's series of important instructions on cultural tourism work, the spirit of the Third Plenary Session of the 20th Central Committee of the Communist Party of China, and the spirit of the National Tourism Development Conference.

On the occasion of this industry grand event, on behalf of Overseas Chinese Town Group, I would like to share some of our explorations and practices.

First, deeply understand the new positioning and effectively enhance the core functions of cultural tourism groups.

First, deeply understand the new positioning. As a state-owned central enterprise that concurrently focuses on cultural and tourism businesses and has been recognized as one of the "Top 20 Chinese Tourism Groups" for many consecutive years, Overseas Chinese Town Group is profoundly grasping the new positioning of "emerging strategic pillar industry," "livelihood industry, and happiness industry," and the new goal of "cultivating the cultural tourism industry into a pillar industry," further strengthening its development confidence.

Second, effectively enhance core functions. The cultural tourism industry plays a vital role in promoting consumption, expanding domestic demand, stabilizing growth, ensuring employment, fostering market entities, driving regional coordinated development, deepening industrial integration, strengthening international exchange and cooperation, and enhancing the well-being of the people. Overseas Chinese Town Group firmly grasps the strategic direction of state-owned central enterprises in the cultural tourism industry, and the fundamental requirements for continuously strengthening core functions and improving core competitiveness, taking it as its mission to serve national strategies, champion tourism, and prosper the national cultural industry. With the goal of building a world-class cultural tourism enterprise, it continuously provides high-quality cultural and tourism products to society, consistently meeting people's aspirations for a better life.

Second, continuously deepen reforms and constantly enhance the core competitiveness of cultural tourism businesses.

First, accelerate the construction of a new development pattern. Continuously explore and practice the "1231" new development concept for cultural businesses. Accelerate the construction of a "two cores, three dimensions, multiple points" new development pattern for tourism businesses, with theme parks and natural/cultural scenic areas as the "two cores" for strategic guidance, and tourism technology, tourism hotels, and distinctive commercial areas as the "three dimensions" for important support, forming a "multiple points" layout across the country.

Second, continuously advance professional integration. The internal professional integration of existing operational cultural tourism projects has been largely completed, leading to a more refined business management system, evident advantages in centralized resource operation, significant improvement in market-oriented development capabilities, and continuous growth in business operational efficiency. For cultural businesses, the integration of cultural venues and performing arts has been completed. For commercial businesses, the takeover of over 2 million square meters of commercial projects has been efficiently accomplished. For hotel businesses, 23 projects are operated and managed in Shenzhen and other locations.

Third, deeply promote integrated development. On one hand, foster deep integration of culture and tourism. Adhere to the principle of "shaping tourism with culture and showcasing culture through tourism," creating new cultural tourism consumption scenarios and injecting new cultural connotations into the tourism industry. Since 2024, excellent traditional cultural theatrical productions such as "Dunhuang Returns" and "Confucius" have been presented, which are highly popular in the market. The Yunnan region has delved into unique cultural themes to create shows like "Wild Elephant Valley" and "Flying Elephant Planet," supporting performances at scenic spots such as Dinosaur Valley and Kunming World Expo Garden Torch Festival. On the other hand, promote the synergistic development of cultural tourism businesses. Taking Shenzhen Overseas Chinese Town 5A Tourist Resort as an example, various specialized companies independently operate business formats such as theme parks, cultural-commercial-tourism complexes, hotels, and cultural venues, forming effective synergistic effects and cluster advantages with Overseas Chinese Town characteristics.

Third, strengthen mission responsibility, uphold integrity and innovate to promote the transformation and upgrading of the cultural tourism industry.

First, fulfill the responsibilities of a central enterprise and bravely lead the industry. As a central enterprise born in the forefront of reform and opening up, Overseas Chinese Town Group has successively launched five generations of benchmark tourism products over 39 years. The first generation, pioneering theme parks emphasizing viewing functions: Splendid China, Window of the World; the second generation, Happy Valley, emphasizing interactive functions; the third generation, Happy Coast, emphasizing urban living room functions; the fourth generation, Overseas Chinese Town East, emphasizing resort functions; the fifth generation, Shunde Happy Coast PLUS and Shenzhen Happy Harbor, emphasizing cultural tourism integration functions. Shunde Happy Coast PLUS has become a new landmark for nightlife in the Guangdong-Hong Kong-Macao Greater Bay Area, recognized as a "National-level Nighttime Cultural and Tourism Consumption Cluster Area." Shenzhen Happy Harbor has repeatedly topped Shenzhen's scenic spot visitor lists during holidays, becoming Shenzhen's "top attraction."

Second, uphold integrity and innovation to promote product innovation and iteration. This year, facing macroeconomic pressure and changing market trends, we actively implemented the national decision to promote large-scale equipment renewal, pushing for major upgrades and renovations at Beijing Maya Beach Water Park and Happy Valley locations in Shenzhen, Chengdu, and Shanghai. Shenzhen Le Méridien Hotel Qianhai and The St. Regis Hotel have been completed, and Sea View Hotel and Overseas Chinese Town East Black Forest Family Resort Hotel have undergone renovations. The upgrading and renovation of Shenzhen Overseas Chinese Town 5A Tourist Resort and Overseas Chinese Town East National Tourist Resort are being advanced in an orderly manner. A series of benchmark products have been innovatively created, such as cultural and sports centers, limited-service hotels, dinosaur touring exhibitions, and distinctive commercial streets, fully opening up new spaces for market-oriented development.