Honorable Minister Sun Yeli, distinguished leaders, industry colleagues, hello everyone! Thank you to the organizers for their invitation. It is a great honor to participate in this forum.

In May this year, General Secretary Xi Jinping made important instructions on tourism work, providing a fundamental guideline for accelerating the construction of a strong tourism country and promoting the high-quality development of the tourism industry. The Party Central Committee attaches great importance to this, and the Central Propaganda Department, the Ministry of Culture and Tourism, and other ministries and commissions have issued a series of policies, bringing new opportunities for the development of the cultural tourism industry.

OCT Group is greatly encouraged and is deeply studying and implementing General Secretary Xi Jinping's series of important instructions on cultural tourism work, the spirit of the Third Plenary Session of the 20th Central Committee of the Communist Party of China, and the spirit of the National Tourism Development Conference.

At this industry event, I would like to represent OCT Group and share some of our explorations and practices.

First, deeply understand the new positioning and effectively enhance the core functions of cultural tourism groups

First, deeply understand the new positioning. As a state-owned central enterprise with culture and tourism as its main businesses and a continuous winner of the "Top 20 Chinese Tourism Groups" for many years, OCT Group is deeply understanding the new positioning of "emerging strategic pillar industries" and "people's livelihood industries, happiness industries," and the new goal of "cultivating the cultural tourism industry into a pillar industry." This further strengthens our confidence in development.

Second, effectively enhance core functions. The cultural tourism industry plays an important role in promoting consumption, expanding domestic demand, stabilizing growth, stabilizing employment, cultivating and expanding market entities, promoting regional coordinated development, promoting deep industrial integration, deepening international exchanges and cooperation, and improving the well-being of the people. OCT Group firmly grasps the strategic direction of the development of state-owned central enterprises in the cultural tourism industry, and the fundamental requirements of continuously enhancing core functions and improving core competitiveness. We take it as our responsibility to serve the national strategy, uphold the banner of tourism, and prosper the national cultural industry. We strive to build a world-class cultural tourism enterprise as our goal, continuously providing society with high-quality cultural and tourism products and continuously meeting the people's yearning for a better life.

Second, continuously deepen reforms and continuously improve the core competitiveness of cultural tourism businesses

First, accelerate the construction of a new development pattern. Continue to explore and practice the new development ideas of "1231" for cultural businesses. Accelerate the construction of the "two-core, three-dimensional, multi-point" new development pattern for tourism businesses, with theme parks and natural and cultural scenic areas as the strategic leaders, tourism technology, tourism hotels, and characteristic commerce as important supports, forming a "multi-point" layout nationwide.

Second, continuously promote professional integration. We have basically completed the internal professional integration of existing operating cultural tourism projects. The business management system is more perfect, the advantages of concentrated resource operation are apparent, the marketization development capacity has been significantly improved, and business operating efficiency has continued to improve. For cultural businesses, we have completed the integration of cultural venues and performing arts businesses. For commercial businesses, we have efficiently completed the takeover of more than 2 million square meters of commercial projects. For hotel businesses, we operate 23 projects in Shenzhen and other areas.

Third, deeply promote integrated development. On the one hand, promote the deep integration of culture and tourism. Adhering to the principle of "using culture to shape tourism, and using tourism to highlight culture," we create new scenarios for cultural and tourism consumption and inject new cultural connotations into the tourism industry. Since 2024, we have presented excellent traditional cultural performances such as "Return from Dunhuang" and "Confucius," which have been well-received by the market. In the Yunnan region, we have deeply explored characteristic cultural themes and created performances such as "Wild Elephant Valley" and "Flying Elephant Planet," supporting performances in scenic areas such as Dinosaur Valley and the Torch Festival at Kunming World Expo Garden. On the other hand, promote the coordinated development of cultural and tourism businesses. Taking Shenzhen OCT 5A tourist resort as an example, various professional companies independently operate theme parks, cultural and commercial tourism complexes, hotels, and cultural venues, forming a synergistic effect and cluster advantages with OCT characteristics and effective results.

Third, strengthen mission responsibility, uphold the right principles and innovate to promote the transformation and upgrading of the cultural tourism industry

First, practice the responsibilities of central enterprises and be a leader in the industry. As a central enterprise born in the forefront of reform and opening up, OCT Group has launched five generations of tourism benchmark products in the past 39 years. The first generation: theme parks emphasizing viewing functions, such as Splendid China and Window of the World; the second generation: Happy Valley, emphasizing interactive functions; the third generation: Happy Coast, emphasizing the function of a city living room; the fourth generation: Eastern OCT, emphasizing vacation functions; the fifth generation: Shunde Happy Coast PLUS and Shenzhen Happy Harbor, emphasizing the integration of culture and tourism. Shunde Happy Coast PLUS has become a new landmark for nightlife in the Guangdong-Hong Kong-Macao Greater Bay Area and has been rated as a "National-level Night Cultural and Tourism Consumption Gathering Area." Shenzhen Happy Harbor has repeatedly topped the list of tourist visits in Shenzhen during holidays, becoming a "top-tier" scenic spot in Shenzhen.

Second, adhere to upholding the right principles and innovation, and promote product innovation and iteration. This year, in the face of pressure on the macroeconomic situation and changes in market trends, we actively implemented the national decision to promote large-scale equipment upgrades and promoted major renovations of the Beijing Maya Beach Water Park and Happy Valley in Shenzhen, Chengdu, and Shanghai. The Shenzhen Qianhai Le Méridien Hotel and St. Regis Hotel were successively completed, and the renovation of the seaside hotel and the Black Forest Family Resort Hotel in Eastern OCT was completed. We are orderly promoting the upgrading and transformation of the Shenzhen OCT 5A tourist resort and the Eastern OCT national tourist resort. We innovatively created a batch of benchmark products such as cultural and sports centers, limited-service hotels, dinosaur exhibitions, and characteristic commercial streets, making every effort to open up new space for market-oriented development.