Distinguished leaders, guests, colleagues, and media friends:

Hello everyone! I am very pleased to gather with you in Beijing to participate in the 2024 China Tourism Group Development Forum and discuss the "Responsibility of a Strong Tourism Country". Here, on behalf of Xinjiang Culture and Tourism Investment Group, I would like to express my sincere gratitude to the leaders, colleagues, and partners who have long cared for and supported the development of our group!

Year after year, we meet as scheduled, discuss the future, and gather wisdom. As Xinjiang's only provincial cultural tourism group, Xinjiang Culture and Tourism Investment Group, since its establishment in 2019, has deeply implemented the "Cultural Enrichment of Xinjiang" and "Tourism Prosperity of Xinjiang" strategies, with the vision of leading the high-quality development of Xinjiang's cultural tourism industry and making "Xinjiang is a good place" resonate throughout the world. We continuously extend, supplement, and strengthen the industrial chain, striving to be the leading and chain-leading enterprise in the development of Xinjiang's cultural tourism industry.

We have published the "Kunlun Travel Notes" series of picture books, staged large-scale stage plays such as "A Thousand Returns to the Western Regions" and "Turpan Grand Ceremony," established the Xinjiang Smart Tourism Travel Service Group, and built the first Xinjiang Cultural Tourism Digital Expo Center. Smart cultural tourism integrated development has been selected as a typical innovative case of Xinjiang enterprises, the typical practice of cultural tourism integration has been selected as a classic case of high-quality development of Chinese tourism enterprises in 2024, and the "Xinjiang Hot Snow Festival" has been selected as one of the "Top Ten Tourism Boutique Routes in China (2023-2024).

Next, I will share some personal insights on building a Xinjiang cultural tourism industry cluster and contributing to the construction of a strong tourism country, and exchange ideas with you.

I. How to View the New Situation

Those who observe the situation win, those who control the situation are wise. As an emerging strategic pillar industry and a people's livelihood industry and happiness industry with significant characteristics of the times, the tourism industry represents the competitiveness and innovation of a country or region. During his inspections in Chongqing, Hubei, Gansu, and Fujian, General Secretary Xi Jinping repeatedly emphasized: "Cultivate the cultural tourism industry into a pillar industry." It can be seen that the cultural tourism industry has become a major and important matter in the overall national strategy. In the development research of the domestic and international tourism industry, industrial clusters have become a global economic phenomenon. This year, Xinjiang has included the cultural tourism industry in the "Top Ten Industrial Clusters," seeking new quality, breaking through and leading, building a cultural tourism industry cluster, and contributing to the construction of a strong tourism country. This is timely and opportune.

II. How to Deal with New Challenges

Break through the circle with momentum and set sail for the new. The booming development of the tourism industry, with its personalized, customized, differentiated, and diversified demands, has shaped a new pattern for the tourism industry. Overall, the development of the cultural tourism industry presents both opportunities and challenges. We must consciously incorporate the high-quality development of the cultural tourism industry and the construction of a strong tourism country into the national development strategy, accurately understand its economic, social, and cultural value; accurately grasp its positioning in serving economic development, meeting the people's beautiful needs, and building a spiritual home; and fully utilize its key role in expanding opening up, promoting cultural exchanges, and showcasing its image. Better promote the cluster development and high-quality development of the cultural tourism industry.

III. How to Proceed in the New Stage

The beneficial way is to keep pace with the times. The development of the cultural tourism industry is heading towards the next glorious period. We will unswervingly implement the important instructions of General Secretary Xi Jinping and the decisions and deployments of the Party Central Committee, demonstrate the responsibility and mission of state-owned enterprises, and lead and innovate development in accordance with the construction model of "product + industry + industrial chain" resonance and collaborative development.

(1) Plan according to the situation in the new stage. The tourism industry needs to improve the quality of new consumption, accelerate the cross-border integration and collaborative development of tourism and other industries, meet the upgrading of demand with innovative supply, promote the integration of "tourism + all industries," and enhance the potential of new consumption. Reshape "eating, lodging, travel, shopping, entertainment" products. Deeply explore the regional and ethnic characteristics, focusing on key tourist destinations, and invest in a number of five-star high-end hotels in Urumqi, Ili, Kashgar, and Altay, develop characteristic homestays and boutique homestays, enrich consumption formats, and promote the transformation of hotels and homestays from "selling services" to "selling life" and "selling culture." Cultivate products such as "outbound tourism, study tours, and special tours." Make good use of the location advantage, open up high-quality inbound and outbound tourism routes and short-distance tours, cross-border self-driving tours, border tours, and other characteristic products, carry out "tourism train" tours in Xinjiang, explore the opening of a Central Asian "tourism train" starting from Urumqi, launch customized services such as group study tours, group tours, and parent-child tours, and expand special tour products such as desert tours, adventure tours, mountaineering tours, scientific research tours, and aerial photography tours.

(2) Act in accordance with the situation in the new stage. The tourism industry needs to become an innovative industry. We will use new technologies, new materials, VR, AR, and other cutting-edge technologies to create digital cultural venues with functions such as cultural interpretation, art popularization, and intangible cultural heritage display. Explore the connotation of the "culture + tourism" industry. Develop a number of high-quality works in literature, art, film and television, and music with regional characteristics. The jointly produced variety show "On Stage! The Silk Road" is about to be launched, and the first immersive experience scene of "Silk Road Adventure" has begun to be created. We will continue to strengthen IP and promote the dissemination of Xinjiang songs and dances. Layout the "tourism + low-altitude" industry format. Focusing on the needs of low-altitude economy such as tourism sightseeing and emergency rescue, we will accelerate the cultivation of low-altitude tourism economic formats in key 5A-level scenic spots such as Jiangbulake, Grape Valley, Bayinbuluke, and Kashgar Ancient City, and promote the gathering of low-altitude tourism industry elements. Promote the integration of "tourism + digital" industries. Empowering with "digital", we will develop and launch the "Huiyou Xinjiang" platform, which integrates functions such as "comprehensive services for tourist destinations, digital consumption of cultural tourism, and data assets of cultural tourism industry," and strive to make it an online service portal for C-end (visitors to Xinjiang), B-end (cooperative enterprises), and G-end (industry regulatory departments), providing more convenient tourism travel services for tourists.

(3) Ride the momentum in the new stage. The tourism industry should follow the principle of "establishing first, then breaking," and adapt measures to local conditions. Give full play to the "linking and aggregation" role of the industrial chain, and promote the development of the cultural tourism industry to a higher level and wider range. Strengthen the "route + destination" industrial chain. Focus on accelerating the construction of Xinjiang's tourism travel service system, focusing on the construction of the most beautiful "Ahe Highway," improving supporting facilities such as landscape roads, gas stations, charging piles, tourist toilets, and camp stations, creating high-quality tourism routes, and enhancing the attractiveness and carrying capacity of tourist destinations. Optimize the "scenic spot + street + park" industrial chain. Focusing on key scenic spots such as Jiangbulake and the Xinjiang Grand Theatre and existing resources, we will build a number of cultural and creative parks and industrial demonstration bases, and create a number of characteristic and business-tourism integrated business streets and characteristic streets. Make the "snow tourism" industrial chain special. We have held two Xinjiang "Hot Snow Festivals" in a market-oriented manner, attracting friends from all over the country to Xinjiang to see snow and ski, and achieving a growth of more than 15% in the number of tourists. We will continue to hold the Xinjiang "Hot Snow Festival" FWT World Freeride Tour and other series of snow and ice sports events, promote the development of the entire industrial chain of snow and ice sports, snow and ice culture, snow and ice equipment, and snow and ice tourism, and continuously improve the service capacity of snow and ice tourism destinations.

We always adhere to the group spirit of “openness and inclusiveness, integrity and innovation, pursuit of excellence, and achievement of dreams.” We sincerely invite leaders, experts, and industry colleagues to visit Xinjiang for tourism and leisure, to meet with Xinjiang Cultural Tourism Investment Group to foster friendship and discuss development, and jointly participate in promoting the high-quality development of Xinjiang’s cultural tourism industry, contributing to the construction of a strong tourism nation.