Respected leaders, distinguished guests, colleagues, and media friends:

Hello everyone! I am very pleased to meet you all in Beijing and attend the 2024 China Tourism Group Development Forum to discuss "Building a Strong Tourism Nation  and Responsibility." Here, on behalf of Xinjiang Cultural Tourism Investment Group, I would like to express my heartfelt thanks to all leaders, colleagues, and partners who have long cared for and supported the Group's development!

Annually, we meet as scheduled, discuss the future, and gather wisdom. As Xinjiang's only regional cultural tourism industry group, since its establishment in 2019, Xinjiang Cultural Tourism Investment Group has deeply implemented the strategies of "Cultural Prosperity in Xinjiang" and "Tourism Flourishing in Xinjiang," with the vision of leading the high-quality development of Xinjiang's cultural tourism industry and making "Xinjiang is a good place" resonate throughout the world. We continuously extend, supplement, and strengthen the industrial chain, committed to being the "leader" and "chain-owner" enterprise in driving the development of Xinjiang's cultural tourism industry.

We published and distributed the "Kunlun Travelogue" series of illustrated books, achieved commercial performances of large-scale stage plays such as "A Thousand Returns to the Western Regions" and "Turpan Grand Ceremony," established Xinjiang Smart Tourism Travel Service Group, and built the first Xinjiang Cultural Tourism Digital Expo Center. The integrated development of smart cultural tourism was selected as a typical innovation case for Xinjiang enterprises, typical practices of cultural tourism integration were selected as classic cases for high-quality development of Chinese tourism enterprises in 2024, and "Xinjiang Hot Snow Festival" was selected as one of the "2023-2024 Top Ten National Quality Tourism Routes."

Next, I will share some personal insights and discuss with you all regarding building Xinjiang's cultural tourism industry cluster and assisting in the construction of a strong tourism nation.

I. How to view the new situation

Those who observe trends win, and those who master trends are wise. Tourism, as an emerging strategic pillar industry and a livelihood industry and happiness industry with distinct contemporary characteristics, is where a country's or region's competitiveness and innovation lie. General Secretary Xi Jinping has repeatedly emphasized during his inspections in Chongqing, Hubei, Gansu, Fujian, and other places: "Cultivate the cultural tourism industry into a pillar industry." It is evident that the cultural tourism industry has become a major and important matter planned within the national strategic overall picture. In the research on the development of the tourism industry at home and abroad, industrial clusters have become a global economic phenomenon. This year, Xinjiang has included the cultural tourism industry in its "Top Ten Industrial Clusters," seeking quality from new developments, breaking through and leading, building cultural tourism industry clusters, and assisting in the construction of a strong tourism nation, which is opportune and timely.

II. How to address new challenges

Leverage momentum to break new ground and embark on a new journey. The prosperous development of the tourism industry, driven by personalized, customized, differentiated, and diversified demands, has shaped a new pattern for the tourism industry. Overall, the development of the cultural tourism industry presents both opportunities and challenges. We must consciously integrate the high-quality development of the cultural tourism industry and the construction of a strong tourism nation into the national development strategy, accurately understand its inherent economic, social, and cultural values, precisely grasp its positioning in serving economic development, meeting people's beautiful needs, and building a spiritual homeland, and give full play to its key role in expanding opening up, promoting cultural exchanges, and showcasing image. This will better promote the clustered and high-quality development of the cultural tourism industry.

III. How to operate in the new stage

The way of benefit is to act in concert with the times. The development of the cultural tourism industry is moving towards its next glorious period. We will unswervingly implement the important instructions of General Secretary Xi Jinping and the decisions and arrangements of the Party Central Committee, demonstrate the responsibility and commitment of state-owned enterprises, and lead and innovate development according to the "product + industry + industrial chain" co-resonance and coordinated development construction model.

(I) Based on the new stage, plan according to the situation. The cultural tourism industry needs to enhance new-quality consumption power, accelerate the cross-industry integration and coordinated development of tourism with other industries, satisfy upgrading demands with innovative supply, promote the integration of "tourism + various industries," and enhance new consumption potential. Reshape "eat, stay, travel, visit, shop, entertain" products. Deeply explore regional ethnic characteristics, focusing on key tourist destinations, invest in and build a batch of five-star high-end hotels in Urumqi, Yili, Kashi, Altay, and other places, develop distinctive guesthouses and boutique bed-and-breakfasts, enrich consumption formats, and promote the transformation of hotels and guesthouses from "selling services" to "selling lifestyles" and "selling culture." Cultivate "outbound travel, study tours, and special tours" products. Make good use of geographical advantages, open up exquisite inbound and outbound tourism routes and special products such as short-distance tours, cross-border self-driving tours, and border tours, launch "tourism special train" tours in Xinjiang, explore opening Central Asia "tourism trains" starting from Urumqi, offer customized services such as group study tours, group tours, and parent-child tours, and expand special tour products like desert tours, adventure tours, mountaineering tours, scientific expedition tours, and aerial photography tours.

(II) Based on the new stage, act in accordance with the trend. The cultural tourism industry needs to become an innovative industry. We will integrate and apply new technologies, new materials, VR, AR, and other cutting-edge technologies to create digital cultural venues in scenic areas with functions such as integrated cultural interpretation, art popularization, and intangible cultural heritage display. Explore the industrial connotation of "Culture + Tourism." Develop a batch of high-quality literary, fine art, film, television, and music works with regional characteristics. The variety show "Here Comes the Silk Road!" co-produced by us, is about to be launched, and the first "Silk Road Adventures" immersive experience scene has begun to be built, continuously strengthening IPs and promoting Xinjiang song and dance abroad. Arrange the "Tourism + Low-Altitude" industrial format. Focusing on low-altitude economic demands such as tourism sightseeing and emergency rescue, in key 5A-level scenic spots like Jiangbulake, Putao Valley, Bayinbuluke, and Kashgar Old City, we will accelerate the cultivation of low-altitude tourism economic formats and promote the aggregation of low-altitude tourism industry elements. Promote "Tourism + Digital" industrial integration. Empowered by "digitalization," we will develop and launch the "Huiyou Xinjiang" platform, which integrates functions such as "comprehensive service for tourist destinations, digital cultural tourism consumption, and cultural tourism industry data assets," striving to build it into an online service portal for C-end (tourists entering Xinjiang), B-end (partner enterprises), and G-end (industry competent authorities) to provide more convenient travel services for tourists.

(III) Based on the new stage, seize the momentum and move upward. The cultural tourism industry should follow the principle of establishing first then breaking, and adapting to local conditions. Give full play to the "linking and aggregation" role of the industrial chain to promote the development of the cultural tourism industry into higher fields and broader scopes. Strengthen the "Route + Destination" industrial chain. Focus on accelerating the construction of Xinjiang's tourism travel service system, centering on building the most beautiful "Ahe Highway," improve supporting facilities such as scenic roads, gas stations, charging piles, tourist public toilets, and camp stations, create high-quality tourism routes, and enhance the attractiveness and carrying capacity of tourist destinations. Optimize the "Scenic Area + Commercial Street + Park" industrial chain. Focus on key scenic spots like Jiangbulake, Xinjiang Grand Theater, and existing resources, build a batch of cultural creative parks and industry demonstration bases, and create a batch of famous business-tourism streets and characteristic blocks with distinctive features and integrated business-tourism elements. Specialize in the "Ice and Snow Tourism" industrial chain. Two sessions of the Xinjiang "Hot Snow Festival" have been held through "market-oriented" methods, attracting friends from all over the world to Xinjiang to enjoy snow and skiing, achieving a tourism number growth of over 15%. We will continue to successfully host a series of ice and snow events, such as the Xinjiang "Hot Snow Festival" FWT World Freeride Tour, promote the development of the entire ice and snow industry chain, including ice and snow sports, culture, equipment, and tourism, and continuously enhance the service capabilities of ice and snow tourism destinations.

Upholding the group spirit of "openness and inclusiveness, upholding the right and innovating, pursuing excellence, and achieving dreams," we sincerely invite leaders, experts, and industry colleagues to travel and enjoy Xinjiang, to Xinjiang Culture and Tourism Investment Group to build friendships, discuss development, and jointly participate in promoting the high-quality development of Xinjiang's cultural and tourism industry, and contribute to the construction of a strong tourism country.