Li Xinjian: Cultural and tourism integration must be both interesting and meaningful.
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2025-01-09
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The products of cultural and tourism integration must be both "interesting" and "meaningful." A cultural product that lacks appeal and fails to connect cultural elements with tourism needs will be difficult for tourists to choose and experience, making "using culture to shape tourism" an illusion; a tourism product that only has a "check-in function" will fail to attract attention to its deeper cultural value, making "using tourism to highlight culture" a mirage. Only through continuous innovation and choosing a high-quality development path for cultural and tourism integration can culture be "seen" through tourism, tourism be "remembered" because of culture, and tourists gain "meaningful" experiences from "interesting" products.
Since the 18th National Congress of the Communist Party of China, the Party Central Committee with Comrade Xi Jinping at its core has attached great importance to cultural and tourism work. General Secretary Xi Jinping stressed the need to adhere to the principle of "using culture to shape tourism and using tourism to highlight culture" to promote the integrated development of culture and tourism. In recent years, various places have adopted many innovative measures, and the in-depth integration and development of culture and tourism have continuously achieved new results, effectively promoting the value transformation of cultural resources and promoting the high-quality development of the tourism industry.
These achievements in cultural and tourism integration have broadened our understanding of the scope of resources. In my opinion, in addition to the resource endowments bestowed by "Mother Nature" and the cultural heritage left by our "ancestors," the lifestyle resources embodied in "ordinary people" are being continuously tapped. These resources are collectively integrated into the current practice of cultural and tourism integration, which is closer to industrial needs and social realities.
The products of cultural and tourism integration must be both "interesting" and "meaningful." A cultural product that lacks appeal and fails to connect cultural elements with tourism needs will be difficult for tourists to choose and experience, making "using culture to shape tourism" an illusion; a tourism product that only has a "check-in function" will fail to attract attention to its deeper cultural value, making "using tourism to highlight culture" a mirage. Only through continuous innovation and choosing a high-quality development path for cultural and tourism integration can culture be "seen" through tourism, tourism be "remembered" because of culture, and tourists gain "meaningful" experiences from "interesting" products.
The Decision of the Third Plenary Session of the 20th Central Committee of the Communist Party of China proposed to "improve the system and mechanism for the in-depth integration and development of culture and tourism," pointing the way for the integrated development of culture and tourism. To this end, we can focus on promoting several aspects:
Special Survey on Investment in the Cultural and Tourism Industry
To gain a deeper understanding of the investment and development of the cultural and tourism industry, the China Tourism Academy, in conjunction with the China Amusement Machine and Amusement Park Association and other units, is conducting a special survey on investment in the cultural and tourism industry, and sincerely invites all member units and cultural and tourism enterprises to participate in the survey.
▲Scan the QR code to fill out the questionnaire
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