随着城市化进程的加速，以及近年来各种不确定因素对日常生活的影响，人们对自然环境的向往愈发强烈。这种情感上的需求促使设计者重新审视人与自然的关系，将“在城市中保留自然空间”的理念融入到多元化的场景之中，尤其在商业空间上得到了充分体现。
由此，我们也就见证了“公园商业”的加速兴起。其通过引入丰富的绿化植被、创造宜人的户外活动区域，以及举办各类文化休闲活动等方式，为市民提供了一个逃离都市喧嚣、亲近自然的机会，也为商业投资者带来了新发展方向，使实体商业在面对数字化转型、消费者行为变化等挑战时，能够增加独特竞争力。
“公园商业”的目的是什么?
人们承受的压力越大，对于“松弛感”的环境需求越大，这推动了现代商业的核心功能逐渐由传统商品交易转向全面的休闲体验：人们不再仅仅满足于购买产品，而是更加重视在消费过程中获得的情感价值和体验质量。公园商业形态正是这一趋势下的产物，它通过打造一个集自然美景与休闲设施于一体的综合空间，为快节奏的城市消费者创造一个即时休憩的场所。
日本Grand Green Osaka的设计理念是将大阪的创造力和风格与日本花园的历史相结合，融合“大阪 MIDORI LIFE”的理念，创造出一个既现代又充满自然之美的城市绿洲 ©网络
公园商业的规划通常也会融入多样化的休闲和娱乐设施，例如户外运动场地、儿童游乐区、艺术装置等，以满足不同年龄层和兴趣群体的需求。这样的综合性设计有助于减轻消费者的紧张情绪，让他们在短暂的停留中得到心灵上的放松和恢复。
根据生物亲缘性理论，人类天生就有一种与生俱来对自然的亲近感。这种亲缘性不仅体现在对自然美景的欣赏上，更深层次地影响着我们的情绪和心理健康。因此，当我们置身于自然环境中时，比如茂密的森林、奔腾的瀑布，甚至是简单的草地和树木，都会触发内在的愉悦感和放松感，且“浓度”越高效用就越大。一片树林相比几棵树，不仅提供了更多的视觉信息，还包含了丰富的声音、气味等多感官体验，这些都能帮助人们更好地连接自然，从而达到更深的放松状态。同样，一个瀑布相比一个水池，其动态的水流、飞溅的水花以及伴随的自然声音，能够更强烈地唤起人们的自然感受。
自然材料的质感对人的心理也有着不可忽视的影响。石砌的地面相比于光滑的瓷砖，更接近自然的触感，能够给人一种脚踏实地的安全感。而粗糙的岩石表面，不仅保留了自然界的原始面貌，还能激发人们对自然界的探索欲望，增强与自然的亲密感。此外，自然环境与人类的文化和社会历史紧密相连。许多文化和传统习俗都源于对自然的敬畏和依赖，这些文化符号在现代社会中依然发挥着重要作用。当我们身处自然环境中时，不仅是在享受物理上的放松，也是在与我们先人的生活方式产生共鸣，这种深层的文化认同感进一步强化了释缓放松。
Ala Moana Center是世界最大的露天购物中心之一，其以开放式的设计让夏威夷明媚阳光、海风与场景相结合，为顾客营造自然轻松的休闲氛围 ©网络
商业空间从封闭的钢筋水泥建筑到开放的街区，再到与公园结合的公园商业，这一演变路径背后的驱动力是强劲增长的休闲体验需求。绿色生态的核心在于自然，而自然的精髓在于“够野”，即越接近原始自然的状态，越能提供强烈的放松感和沉浸式体验。
为了更好满足消费者深度体验的追求，公园商业未来必将朝着“越来越野”的方向发展。这意味着商业空间将更加注重自然元素的引入和生态设计的优化，不仅限于简单的绿化装饰，而是要创造更加真实、多样的自然环境，如森林、溪流、山丘等，让顾客仿佛置身于真正的自然之中，同时结合内容的创新，如户外探险、自然教育、生态旅游等，进一步加深顾客与自然的连接，使得不仅能提供视觉上的享受，还能通过触觉、听觉、嗅觉等多种感官体验，创造更立体的体验和放松感。
一个好场所的背后，是其所蕴含的精神主张，反映人们对生活的理解、对自然的敬畏和对社会关系的构建；好场所的表现，则是对行动的引导，通过环境设计自然地影响人们的行为，激发创造力和想象力。
“野趣”的内涵虽随时代变迁而不断演化，但其核心价值不变，始终指向真实的个体、自由的人性和旺盛的生命力。这不仅契合了人们追求生命真实的本能渴望，也指向了人的自由与完整性。
“野趣”即“真实”。在公园商业中，由“野趣”带来的快感，不仅仅是一种生理上的单纯愉悦，更是一种轻松的审美体验，它与自然的丰富、生动和深邃相得益彰。
“野趣”价值取向不仅舒展了人们的心境，使他们在野性自由的田野、土坡、草地、溪流、怪石中自由地表达和展示自己的所感所行，同时也为人们提供了丰富多彩的自然素材，用以展现当下的“自我”。当人们与环境互动时，人、材料、环境共同构成了一幅充满活力、生机勃勃的“自然之画”“真实之画”。
Bangkok's Mega Bangna cleverly blends nature and commerce, offering shoppers an immersive shopping experience that feels like being in nature, thanks to its unique sunken valley-style plaza and verdant Foodwalk area. © Internet
This innate "wild趣" not only feels authentic and pure, but also captivates, engages, and enthralls people with its natural charm. In such an environment, people can better release themselves and experience the joy of coexisting harmoniously with nature—an experience difficult to obtain in modern city life.
Towards Freedom—Breaking Conventions, Integrating Diverse Natural Stages
"Wild趣" means "freedom." This freedom is not only reflected in children's play activities but also applies to people of all ages. The rich layout allows people to choose activity areas according to their wishes, interact with the environment and installations, and communicate and collaborate with playmates. This "freedom" does not merely remain at the epistemological level but is more profoundly reflected at the aesthetic level.
Japan's Minami Machida Grandberry Park deeply integrates commerce and nature, creating a unique space where people can feel the natural tranquility and release their minds while shopping, through designs incorporating large green spaces and water features. © Internet
In immersion and interaction, people no longer consider themselves "knowers" or "conquerors," but can pause to listen to the sounds of the wilderness and feel the call of "existence" through interaction with plants, creatures, and others. This experience brings people face-to-face with the "poetic existence" of humanity: whether excitedly "watching lizards race" or quietly waiting for "insects to primp." In such scenes, people's genuine hearts can soar, their free spirits can be unrestrained, and the unique self-sufficiency and ease of individual life can be stretched.
Vibrant Blooming—Releasing the Vitality and Momentum of Life in the Rugged and Unrestrained
"Wild趣" means "vitality." Whether it's authenticity or freedom, "Wild趣" ultimately points to people's passionate and lively humanity, allowing people to deeply experience the ever-flowing vitality. As Mr. Liang Qichao said in his article "Art and Life," "趣 is the richness of life's energy, the vitality and ingenuity of life."
"Wild趣" is not only an environmental experience but also a manifestation of life's wisdom. Through interaction with the natural environment, people can maximize the release of their life force, fully unleashing their most genuine and active life energy. This experience transcends other forms of pleasure because it touches the deepest connection between humans and nature, allowing people to find themselves in nature and feel the vitality and energy of life.
Taichung's PARK2 Caowu Square's stone landscape uses natural stone materials with a primitive texture and xerophytic plants to create a unique environment that is both ecological and full of wild charm. © Internet
In "Wild趣," people are no longer passive observers but active participants. They can freely explore in fields, slopes, grasslands, streams, and strange rocks, interacting with all things in nature. This interaction not only enriches people's sensory experiences but also stimulates inner creativity and imagination. In such an environment, people can express themselves more freely and experience an unprecedented burst of life force.
What are the key control points for achieving "Wild趣"?
"Authenticity," "freedom," and "vigorous vitality"—these spiritual cores must rely on specific activity forms. So, in the process of creating a space, how is this "Wild趣" mainly reflected? Based on RET睿意德's accumulated experience in green ecological commerce, we summarize the following key points:
Maintain "Natural Interest"
In today's commercial construction, whether it's a street block or a closed commercial mega-box, environmental design often overemphasizes commercial benefits while neglecting the embodiment of environmental diversity and humanistic values. In many cases, designers tend to imitate and copy successful cases without fully considering the cultural characteristics and historical background of the project's location. They may even, in pursuit of so-called "safety," eliminate the life-filled details of the natural environment.
New York City's High Line Park retains the wildflowers, weeds, and drought-resistant native plants that naturally grow in the abandoned railway tracks, abandoning the artificiality of traditional pruned gardens and emphasizing the natural wilderness and disorder. © Internet
In commercial space design, maintaining naturalness, enhancing spatial flexibility, rationally using color and light and shadow, and selecting low-structured materials are crucial. However, in reality, many designs excessively pursue the effect of "artificial nature," overemphasizing the diversity of environmental and material colors, which obscures the charm of nature itself. Overly pursuing "stylish," "novel," and "unique" design concepts ignores the excavation of local historical and cultural connotations. For example, moss growing in the cracks of steps, as long as it does not affect pedestrian traffic, does not need to be removed; these tiny life forms are a vivid manifestation of natural wild趣. The naturally formed grayish-brown spots on the surface of the building record the traces of time. As long as the building itself is stable, there is no need to uniformly repaint the exterior walls with a single color tone. This not only erases the memory of the place but also loses that unique wild趣.
Since ancient times, Chinese people have pursued the realm of "harmony between man and nature, though made by man, it seems naturally formed" in building courtyards. This pursuit is not only reflected in the depiction and imitation of nature but also more profoundly reflects reverence for heaven and earth and respect for nature. Through this way of harmonious coexistence with nature, people's spirits are greatly satisfied. However, the environmental creation of many current projects often overemphasizes practicality and abandons humanistic care. Many designers stand from the perspective of "natural conquerors," "reviewing" and "exploring" natural elements from top to bottom, lacking gratitude, respect, and appreciation for plants, and lacking a "humanistic" perspective.
The tropical plants and flowers, fountains, and pools planted inside and outside the Bal Harbour Shops not only beautify the environment but also provide customers with a fresh, natural, and cool shopping experience. © Internet
True "Wild趣" is an intuitive and mysterious natural expression in the environment that can directly strike people's hearts and produce a psychological shock. This "Wild趣" is not only a display of natural beauty but also an ultimate humanistic care for human society. It points to life and existence, can inspire people's love for life, and make life more interesting. Only by starting from a "humanistic" perspective, paying attention to the cultural characteristics of various regions and the uniqueness of people's development, can we demonstrate unique "Wild趣" in environmental creation, making the environment a field for people's "poetic" survival and growth.
During their wandering, people are involved in at least two types of relationships: first, the relationship between people and the materials in the environment, and second, the relationship between people and relevant entities. The emphasis on "wild charm" means that in these two relationships, people's vitality will be fully unleashed and displayed.
When people interact with materials in the environment, the exertion of their "vitality" not only requires providing opportunities to choose existing materials but also needs to stimulate their motivation for creative development and use of materials. If designers only focus on whether their own goals are achieved, ignoring the "life creativity" displayed by people during interaction, then such designs will become rigid. Providing only limited ways of operation not only restricts people's creativity but also suppresses their opportunities to display abundant life energy, ultimately trapping people's vitality in a confined space, subjected to strict limitations and suppression.
Milton Keynes Shopping Centre boasts the UK's largest indoor beach, using over 102 tons of sand to create this seaside-themed attraction where children can build sandcastles and the whole family can enjoy a day of leisure. ©Online
The relationship between people and relevant entities is equally important. Whether in family, friend, or romantic relationships, if in an atmosphere of improvisation, unrestrictedness, and free collaboration, people will trust, rely on, accept, and open up to each other. In these simple interpersonal relationships, the inner self of the active participants is pure, genuine, and transparent.
To deeply explore folk games
Folk games are not only a continuation of traditional culture but also a true embodiment of the human spirit. This spirit originates from vast history, containing purity and simplicity, and can guide people to relive those simple yet profound life experiences. Integrating elements of folk games into project design and planning can add a vibrant touch to the space, allowing people to feel close to nature and humanity even amidst the hustle and bustle.
By creating a "wild charm" environment, for example, by setting up game areas simulating natural topography in park commercial spaces or organizing traditional outdoor game activities, people can rediscover lost innocence and freedom in the embrace of nature. Such environments can not only promote physical health but also stimulate mental vitality, allowing people to find a space where they can breathe freely and explore freely amidst their busy lives.
The Curve Mall in Malaysia set up numerous traditional games during Eid al-Fitr, including congkak, batu seremban, and kaki panjang, attracting many participants. The picture shows a customer trying Kaki Panjang. ©Online
Folk games have distinct local cultural characteristics; they are deeply rooted in specific geographical environments and social structures, reflecting the local people's lifestyle and values. Preserving and promoting these local features in project planning, by designing public spaces with regional cultural characteristics, can enhance residents' sense of identity and belonging to their native culture.
Emerson once said, "Nature's influence on the human mind is the first in time and the greatest in importance." Here, nature has two meanings: nature outside human life and nature within life. Nature outside life refers to the natural world we live in, the object human survival depends on; nature within life refers to the natural state inside a person's authentic life, where the spirit resides.
Embracing nature is human instinct—this is worth deep consideration for every park commercial developer: how to build a subtle connection with the inner world through the creation of external nature, fully stimulating people's inner nature, thereby helping more people rediscover their love for the present life.
