Shanxi Provincial Department of Culture and Tourism Director Wang Aiqin: Enhance the protection, inheritance, and promotion of Yellow River culture, and work together to build a demonstration area for the protection, inheritance, and promotion of Chinese culture
Editor-in-Chief | Yang Ming
Source |
China Culture Daily
Recently, the 2025 National Conference of Directors of Cultural and Tourism Bureaus was held in Beijing. Wang Aiqin, Director of the Shanxi Provincial Department of Culture and Tourism delivered a speech at the meeting. The following is the content of the speech:
In recent years, Shanxi's culture and tourism system has promoted the upgrading of the cultural and tourism industry, promoted the prosperity and development of Yellow River culture, focused on building a cultural highland with the imprint of Sanjin culture, highlighting the essence of Yellow River culture, and inheriting the exchange and mutual learning of civilizations, concentrating on creating a demonstration area for the protection, inheritance, and promotion of Chinese culture, taking solid steps in the protection, inheritance, and promotion of Yellow River culture, and striving to write a "Shanxi chapter" for the protection, inheritance, and promotion of Yellow River culture.
Adhering to the parallel importance of strategic guidance and special research, efforts have been made to strengthen the Yellow River cultural policy guarantee system. Strengthening the research and excavation of Yellow River culture, promoting the establishment of research institutions such as the Yellow River Cultural Ecology Research Institute, the Shanxi Provincial Yellow River Cultural Arts Research Institute, and the Shanxi Provincial Yellow River Cultural and Economic Development Research Association. Research projects on Yellow River culture such as "Research on the Protection, Inheritance, and Promotion of Yellow River Culture in Shanxi Province," "Research on Traditional Culture in the Jin-Shaanxi-Henan Yellow River Golden Triangle," and "Research on the Construction of High-quality Scenic Spots along the Yellow River in Shanxi Province" have been completed. Subsequently, the "Shanxi Provincial Yellow River Culture Protection, Inheritance, and Promotion Plan," "Shanxi Provincial Yellow River Plate Tourism Development Overall Plan," and "Shanxi Provincial Yellow River National Cultural Park Construction and Protection Plan" were issued, along with the supporting "Special Plan for the Protection, Inheritance, and Promotion of Intangible Cultural Heritage in the Yellow River Basin," forming theoretical and practical guidance for the high-quality promotion of the protection, inheritance, and promotion of Yellow River culture.
Adhering to the parallel importance of innovative protection and inheritance and development, efforts have been made to deepen the promotion of Yellow River intangible cultural heritage. Upholding the principle of "two creations," implementing the Yellow River intangible cultural heritage "Morning Star Plan," formulating and implementing protection and inheritance plans for intangible cultural heritage projects in urgent need of protection, allowing intangible cultural heritage to "live" in the present. Establishing an intangible cultural heritage research institute, publishing the "Shanxi Intangible Cultural Heritage Blue Book," conducting a general survey of intangible cultural heritage resources in the Yellow River Basin, establishing an intangible cultural heritage data experimental base, and promoting the systematic digital protection of intangible cultural heritage. Creating provincial-level cultural ecological protection experimental zones in the Yellow River Basin such as Hequ and Qikou, and the Jin China National Yellow River Basin provincial-level cultural ecological protection experimental zone, achieving regional overall protection of Yellow River intangible cultural heritage. Implementing the intangible cultural heritage brand renewal plan, carrying out productive protection of intangible cultural heritage, creating 3 national-level intangible cultural heritage productive protection demonstration bases, establishing 14 provincial-level bases, and establishing more than 300 intangible cultural heritage workshops such as the Xiangning Jinsha Zitao Craft Workshop and the Hedong Lantern Making Craft Workshop. Successfully holding the Yellow River Intangible Cultural Heritage Grand Exhibition and Intangible Cultural Heritage Expo, launching the Yellow River Style Intangible Cultural Heritage Tour route, allowing tourists to enjoy the intangible cultural heritage feast and embark on a colorful intangible cultural heritage journey.
Adhering to the parallel importance of historical dimensions and industrial perspectives, efforts have been made to create a Yellow River cultural tourism corridor. Making every effort to create a Yellow River cultural tourism corridor. Deeply implementing the "Project of Exploring the Origins of Chinese Civilization," focusing on the archaeological excavation of sites such as Taoci in Xiangfen, Bicun in Xingxian, and Potou in Ruicheng. On November 12, 2024, the Taoci Site Museum officially opened, presenting the early form of Chinese civilization in a multi-angle, comprehensive, and three-dimensional manner. Taking advantage of the popularity of "Black Myth: Wukong," carrying out the theme activity "Following Wukong to Tour Shanxi," and creating the Yellow River ancient building IP. Docking with the Yellow River National Cultural Park construction project, jointly creating the Hukou Waterfall National 5A-level tourist area with Shaanxi Province, promoting the Guan Gong Ancestral Home Cultural Scenic Area to be included in the list of national 5A-level tourist areas, and linking the four cities along the Yellow River to create 169 national A-level tourist areas, including 5 national 5A-level tourist areas and 65 4A-level tourist areas, building landmark scenic areas in the Yellow River Basin. Developing emerging industries along the Yellow River highway, completing the "Yellow River No. 1" tourist highway with a total mileage of 4176 kilometers, linking 218 scenic spots, creating 3 cultural tourism and health care aggregation areas, 17 cultural tourism and health care demonstration areas, and 45 national key rural tourism towns and villages, and building a tourism comprehensive service system integrating tourist service stations, distribution centers, viewing platforms, and RV camps, allowing tourists to deeply experience the Yellow River culture.
Adhering to the parallel importance of inspiring hearts and souls and showcasing image, efforts have been made to tell the new era story of the Yellow River. Persisting in telling the story of the Yellow River using the new era discourse system, using artistic masterpieces to inspire and unite, launching a series of Yellow River cultural excellent artistic works with integrity, morality, and warmth, such as the symphony "Yellow River" and the dance drama "The Legend of the Heroes of Lvliang." Implementing the "Cultural Disseminators" plan and the "100 Shanxi Cultural Relics Read the History of Chinese Civilization" series of promotional activities, launching the "Yellow River" promotional brochure, and using brand promotion to stimulate the vitality of the inheritance and promotion of Yellow River culture. Successfully holding the Tourism Development Conference and the Yellow River Summit of the Great River Forum in major cities along the Yellow River, using major events to directly support the inheritance and promotion of Yellow River culture, and telling the story of the Yellow River to the world.
Next, we will continue to make efforts in protection, inheritance, and promotion, promoting the creative transformation and innovative development of excellent traditional Chinese culture. First, we will deeply promote the construction of the Yellow River cultural tourism corridor and the Yellow River National Cultural Park (Shanxi section), create a batch of new products and industries for tourism along the Yellow River, and launch high-quality Yellow River-themed tourism routes to meet different needs. Second, we will carry out the intangible cultural heritage brand renewal plan, develop cultural and creative products that meet the needs of modern consumption, and create a batch of excellent practice sites for the integration of intangible cultural heritage and tourism, intangible cultural heritage streets, and intangible cultural heritage workshops. Third, we will implement support plans for excellent scripts, excellent stage art programs, and excellent literary and artistic commentary articles, create a batch of excellent literary and artistic works containing Shanxi elements and highlighting the spirit of the Yellow River, and promote the emergence of achievements and talents. Fourth, we will rely on the propaganda matrix to enhance the brand influence of Yellow River culture, tell the story of the Yellow River, and work together to create a demonstration area for the protection, inheritance, and promotion of Chinese culture.
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