Yu Pengzhou, Party secretary and director of the Tianjin Municipal Bureau of Culture and Tourism: Adhering to the "three focuses" to achieve "three goals", continuously promoting high-quality cultural and tourism resources to the grassroots level
Editor-in-Chief | Yang Ming
Source |
China Culture Daily
Recently, the 2025 National Conference of Directors of Cultural and Tourism Bureaus was held in Beijing. Yu Pengzhou, Secretary of the Party Committee and Director of the Tianjin Municipal Bureau of Culture and Tourism, delivered a speech at the meeting. The following is the content of the speech:
The Tianjin Municipal Bureau of Culture and Tourism, focusing on the new tourism experience of "urban, experiential, youthful, and humanistic," effectively promotes the delivery of high-quality tourism resources to the grassroots level and continuously opens up the "last mile" of tourism services. In 2024, Tianjin received 261 million domestic tourists, a year-on-year increase of 10.6%; domestic tourist spending reached 279.8 billion yuan, a year-on-year increase of 26.3%; and the per capita spending of domestic tourists was 1072 yuan, a year-on-year increase of 14.0%.
Focusing on resource integration to achieve high-quality tourism supply. First, understand the resources. Focusing on "three new" and "three quantities," namely technological innovation, industrial renewal, and urban renewal, we will revitalize existing resources, optimize incremental resources, and improve quality. Taking the fourth national census of cultural relics as an opportunity, we will establish and improve the "three databases and one network," namely the tourism resource database, project database, talent database, and work coordination network information platform, and build a tourism resource system that spans the fields of literature and art, cultural relics, books, customs, ecology, and landscape, and extends to the three levels of city, district, and street. Second, explore themes. Centering on the Tianjin Century Clock, which has been restarted, we will shape the tourism theme of "Tianjin's Clock Rings for You," and create a new tourism pattern of "exploring mountains and seas, roaming Tianjin, one core, two wings, and multiple points of development." We will hold a series of characteristic tourism activities, launch a series of heartwarming services and preferential measures, and meet the new cultural needs and tourism expectations of the masses. Third, innovate and update. We will fully explore elements such as historical blocks, architectural styles, and Western-style buildings, combining modern and contemporary fashion to carefully create immersive experience projects, enrich cultural scenes, and promote space optimization, quality improvement, and industry upgrading.
Focusing on platform construction to get closer to the people. First, promote exhibitions and performances. Encourage professional art troupes to go beyond theaters, high-quality exhibitions to go beyond exhibition halls, and museum collections to go beyond storage rooms, creating three major brands: "Bridge to the Haihe River," "The Most Beautiful Street Corner," and "Encountering Romance," bringing artists and artistic works to the people. Successfully held the 2024 China Cultural Tourism Industry Expo, building a full-industry chain docking and cooperation platform, attracting 2,000 enterprises to Tianjin to participate in the exhibition and conference, with 282,000 participants, online and offline transaction volume of 390 million yuan, and project signing amount of 30.07 billion yuan. Second, promote benefiting the people. Incorporate the "Classic Benefit-the-People Performance Season" and "Citizen Cultural and Art Festival" into Tianjin's 20 people's livelihood projects, organize more than 100 art troupes and more than 2,000 cultural volunteers across the city to carry out benefit-the-people performances at the grassroots level, hold "Culture into Thousands of Homes," "Opera into the Countryside," "Subway Mobile Museum," and other "Seven into" cultural activities, allowing the masses to enjoy cultural feasts at their doorsteps, and plan and launch three series of routes: "Day Trip," "Weekend Visit," and "Long Holiday In-depth Tour." Create a number of high-quality cultural tourism routes and cultural relic themed trails. In 2024, nearly 10,000 benefit-the-people performances, 567 exhibitions, more than 13,000 mass cultural activities, and 57 large-scale concerts were held, achieving activities every week, highlights every month, and exciting events every season. Third, promote strengthening the foundation. The three regions of Beijing, Tianjin, and Hebei jointly held characteristic activities such as "Happy New Year," intangible cultural heritage joint exhibitions, opera performance seasons, and RV tours, promoting the co-construction and sharing of cultural services and better allocation of tourism resources. Give play to the demonstration and leading role of the evaluation and grading of comprehensive cultural stations in streets and towns, and promote the exchange and cooperation and two-way interaction between qualified cultural stations and art troupes, cultural relics units, and intangible cultural heritage representative project protection units, improving comprehensive service efficiency. Implement the improvement project for high-quality rural tourism routes and carry out the creation of 12 rural tourism demonstration areas in the city. Actively participate in major national external cultural exchange projects, hold Tianjin tourism promotion activities through overseas Chinese cultural centers and tourism offices, and plan and hold Tianjin tourism promotion activities in Hong Kong and Macao, enhancing the international influence and urban reputation of Tianjin tourism.
Focusing on mechanism innovation to achieve strong and orderly progress. First, strengthen overall coordination and collaboration. Adhere to the Tianjin Municipal Bureau of Culture and Tourism taking the lead, overall planning, the two leading enterprises, the Tourism Group and the Northern Performing Arts Group, actively undertaking, supporting and leading, the 16 districts developing in different ways and achieving integrated win-win results, all relevant departments and enterprises in the city actively participating and effectively coordinating, building a "large tourism" pattern, achieving city-district linkage, departmental coordination, top-to-bottom communication, and joint efforts; deeply implement Tianjin's "Implementation Plan on Strengthening Deep Integration of Culture and Tourism and Promoting High-Quality Development of the Tourism Industry," building a "shared by hosts and guests" tourism system, providing the masses with higher quality, more efficient, fairer, and more sustainable tourism supply and direct service to the grassroots level. Second, cultivate and improve the team's strength. On the one hand, we will focus on the construction of high-level professional teams, and on the other hand, we will focus on the construction of grassroots cultural workers' teams, improving the ability of cultural inheritance and innovation and public cultural service capabilities. Third, strengthen technological empowerment. Make full use of big data and intelligent means to effectively connect the supply and demand of tourism resources and promote more accurate and scientific delivery of tourism resources to the grassroots level.
Next, we will earnestly implement the spirit of this meeting, adhere to the principle of taking improving the quality and efficiency of development as the center, further excavate characteristic resources, enrich tourism scenarios, regulate the tourism market, continuously stimulate tourism consumption vitality, and better promote high-quality development of tourism and create a high-quality life.
Special Survey on Investment in the Tourism Industry
To gain a deeper understanding of the investment and development of the tourism industry, the China Tourism Academy, in conjunction with the China Amusement Machine and Amusement Park Association and other units, is conducting a special survey on investment in the tourism industry. We sincerely invite all member units and tourism enterprises to participate in the survey.
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