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Tokyo's Sony Park, which welcomed 8.54 million visitors in three years, is on the path to renewal

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2025-01-07


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Editor-in-Chief | Yang Ming
Editor | Jing Xiangyuan
Source | Sony China Information, Rui Tu Travel Creation, Landscape kid

Located in the heart of Tokyo's Ginza district, Ginza Sony Park is a vibrant park that offers a variety of recreational activities and events. As the final phase of the redevelopment project of the former Tokyo Ginza Sony Building, the new Ginza Sony Park project will open on January 26, 2025.


Ginza Sony Park Project



The Ginza Sony Park project is a redevelopment project of the Sony Building, which has a history of over 50 years as part of Ginza, with the concept of providing public space.


The Sony Building was established in 1966 by Akio Morita, one of the founders of Sony. A 33-square-meter public space in one corner of the building is a microcosm of the concept of providing public space, which Akio Morita called the "Ginza Garden." To inherit the founder's vision in the next 50 years, we implemented a plan to expand the "Ginza Garden" into the "Ginza Park," making it a place that can create new vitality for the Ginza district, allowing visitors to easily access and enjoy it in various ways.


The reconstruction work was carried out in two phases, with a unique Sony design. The first phase was a unique experiment, transforming the site into a park during the demolition process (August 2018 to September 2021), rather than immediately constructing a new building. During these three years (including a period of the pandemic), the park received 8.54 million visitors.





Following this was the second phase, the demolition and construction phase of the new building. Ginza Sony Park—the final form of the project—was completed in August 2024 and is scheduled to open on January 26, 2025.






Phase 1




Ginza shopping street in Tokyo is one of the must-visit shopping destinations for visitors to Japan. It is home to flagship stores of major global brands. However, for technology enthusiasts, the aluminum alloy Sony Building at the Ginza 5-chome intersection is their favorite place to check in.




The Sony Building, constructed in the 1960s, was Sony Group's headquarters in Tokyo and is considered a representative work of Japanese postmodern architecture. However, as Sony's business expanded, this showcase building of the "electronics manufacturer Sony" could no longer represent Sony. In May 2013, it was decided to redevelop the Sony Building.


After the Sony Building was demolished floor by floor in 2017, the underground four floors and the above-ground part of the original building were designed into a green park, named Sony Park. The park connects the subway hall and the Nishi-Ginza underground parking lot, and is considered a three-dimensional underground space, leading visitors to rethink the definition of parks and public spaces.







Sony Park aims to create a new Sony brand promotion center, providing people with interactive new experiences, allowing them to feel a touch of green in the busy city life, while also catering to entertainment and shopping, making Ginza a more comfortable district and Sony Park a new trendy landmark in Tokyo. In addition, Sony plans to build a new Sony building, which will inherit this concept of public space and bring people a new rhythm of life.





Ginza Sony Park includes a 707-square-meter above-ground section and an underground "underground park" with four floors. It retains the unique structure of the former Sony Building, an open vertical park connected by a central stairwell. The four underground floors cover various functional areas, including technology, brand exhibitions, art, cultural creativity, and live houses.




Ground Floor—A Green Space in the Steel Jungle




The ground floor features a "park you can buy"—Ao Ginza Tokyo. This is the work of plant hunter Seijun Nishihata. Ao Ginza Tokyo has over 3,000 rare plants from around the world, such as giant antique pots, over 1,000-year-old olive trees, and oddly shaped birch trees… allowing visitors to enjoy being surrounded by plants in the bustling Ginza, feeling a connection with these special plants.






Most notably, people also have the opportunity to purchase them. Plants that are taken away will be replaced with new ones, and the plants will also change with the seasons, providing the park with a continuous supply of fresh first impressions.




In addition to the botanical garden, Sony Park has also collaborated with Tokyo FM to set up a movable broadcast studio outdoors on the first floor. Tokyo FM is a private radio station with Tokyo as its broadcasting area, but due to the participation of Haruki Murakami, it has also gained some popularity domestically.




The Tokyo FM mobile broadcast studio, with its aluminum alloy shell and round shape, is a must-visit for visitors. This aluminum alloy broadcast vehicle will launch the "Synchro City" program, aiming to convey the lives of Tokyoites and conduct simultaneous broadcasts between the Tokyo streets and the broadcast studio.




The "TOKYO SOUNDS GOOD" program conveys "pleasant feelings"—music, art, and cultural experiences can all be heard here.

In addition, to create a completely different cityscape, Sony Park will regularly exhibit a giant "fish tank," Sony Aquarium, every summer. This is a program that has been continued for 50 years since the Sony Building era, representing Sony's desire to provide people with a small "window" to see the world.




The theme of Sony Aquarium is "Coral Reefs and Napoleon Fish," with thousands of marine creatures from 25 different species on display. The park also arranges two feeding sessions every day, allowing visitors to witness their feeding habits.




Inside the already open park, there are also fish tanks of various sizes scattered around, allowing visitors to immerse themselves in the underwater world at any time.




Basement Level 1—A Trendy Fan's Check-in Spot




Entering the basement level of Sony Park, you can see the reception desk and some art posters. In the relaxation area, there are two AIBO robot dogs interacting with visiting tourists.




On this floor, there are three shops available for shopping, the most eye-catching of which is THE CONVENI convenience store, jointly created by Japanese trendsetter Hiroshi Fujiwara and Shinro Ohtake.




The design of the Tokyo and Osaka stores of the phenomenal trendy brand Supreme in Japan also comes from Shinro Ohtake.

THE CONVENI convenience store is filled with trendy gadgets, Neighborhood folders, FR2 drinks, Wtaps ballpoint pens, and Hiroshi Fujiwara's own brand of soda water...





In addition to THE CONVENI, Sony also sells Sony Park souvenirs on this floor. However, compared to the former's wide array of goods, Sony's souvenir shop is only a single stall. The stall sells Sony Park T-shirts, tote bags, water bottles, stickers, and small pieces of louvers salvaged from the Sony Building.





B2F - Art Space




Unlike the B1F, this floor has no shops. Instead, it plays upbeat background music to greet passersby.

The B2F is divided into two areas: half is an art gallery, and the other half is a temporarily built roller skating rink. The rink was built to allow fans who fell in love with roller skating after the launch of the first Sony Walkman, TPS-L2, in 1979, to experience the joy of "music + wheels," reviving the dynamism Sony brought in 1979.





Here, both children and adults can rent a pair of roller skates to enjoy this fun. In addition to free skating, the park also hosts a regular roller disco every Saturday night, transforming the rink into a dance floor. The entire event is not only a nod to the generation that spent their youth skating with Walkmans, but also a reminder of the pop culture trends Sony once led.




Subsequently, Sony has held pop-up events such as "eatrip city creatures" and "Future Ginza Sports Day," exploring the possibilities of the space in diverse ways, attracting people to come here and sparking new possibilities through the dialogue between people and space.





B3F - A Gathering Place for Cutting-Edge Technology




The B3F is a hub for Sony's cutting-edge technology. On this floor, Sony has set up several Xperia Touch projection table games, a PS Camera, smart robots, and a GT racing simulator, allowing visitors to experience the latest research results from the Sony team.






Children might like the latest version of the electronic pet Aibo on display here. The new generation Aibo has a cuter appearance than its predecessor, with a camera embedded in its nose. It not only reacts to your actions but also has an anti-theft recording function.




In addition, Torya, a Japanese wagashi shop with a 500-year history, has also set up a limited-time shop, Traya Cafe, in Sony Park.





B4F - Open-Air Livehouse




Spring Valley Brewery, a popular Yokohama beer brand, has also created a new store for Sony Park called Beer To Go. With heavy glass mugs transformed into stylish plastic cups and 16 craft beers including many limited-edition flavors, everything is more in line with the tastes of young people. Moreover, this cup can also serve as a ticket to the neighboring LIVE HOUSE.




Livehouses in Tokyo have always been a favorite for many music lovers. This time, Sony Park has set up an open-air live music area on the B4F. Different performers are invited every Friday, but to keep things exciting, the performer lineup is only announced on the day of the performance. They specifically emphasized on their website that Sony Park does not provide any artist information, does not accept reservations, and will not provide separate notification for changes in performance content, piquing everyone's curiosity.




For Ginza, which has few music performance spaces, the concerts at Sony Park are undoubtedly a surprise. Its existence allows some people who don't often come to Ginza to connect with the area through music and art, and allows those who only come for shopping or work to feel a fresh atmosphere that doesn't belong to this commercial area.




Sony Park, while not a Sony store, is permeated with the Sony brand, subtly instilling a lively, artistic, open, and full of uncertainty and possibility corporate image in people's minds, enriching Sony's brand connotation to a certain extent. Since its opening, Sony Park has received over 6 million visitors and has won domestic and international design awards such as Good Design and IF. According to Sony's survey, most people go there to rest, but even a brief stay in this oasis of calm amidst the hustle and bustle is impressive enough.


Phase Two


Phase Two: Demolition and construction of the new building. Ginza Sony Park - The project's final form was completed in August 2024 and opened on January 26, 2025.

In order to create a sense of openness and a new landscape in this high-density Ginza area, the building height was deliberately set to half that of a standard building. The unique architectural elements of the original Sony Building, its design concept of providing public space, its "connecting" architecture and vertical corridor style, are continued in Ginza Sony Park.


Ginza Sony Park will regularly host various events on each floor, but will not set up any fixed storefronts for tenants or other businesses. The B3F will serve as a casual dining area for food-related events, while the surrounding "leisure" spaces (such as the ground-level atrium) are available for people to stroll or relax.


Floor Structure: Five above-ground floors; Four underground floors (B4F includes the equipment room, etc.)

Site Area: 707.42 square meters

Total Floor Area: 4,357.49 square meters

Height: 33.9 meters








The exterior walls use aluminum louvers, with precisely calculated angles to ensure sufficient natural light penetration. The facade uses 2,300 cathode ray tubes, turning the building into a giant billboard, making this Sony Building, passed by 300,000 people daily, a hot topic. He hoped that this building could become a meeting place for young people.





The exposed concrete structure creates an open, raw atmosphere. This material, combined with the lower-level building, echoes its platform nature as a "Park." A grid-like framework covers the concrete structure, creating a gentle, non-obtrusive boundary between the park and the street, allowing the light to filter in like dappled sunlight.








Continuing the glorious history of Sony, it also connects to transportation hubs and directly to the subway, fulfilling its urban function as a building at the intersection of Ginza.










The first project launched simultaneously with the opening is "Sony Park Exhibition 2025," a creative interactive project jointly produced by six artists, themed around Sony Music Entertainment and the six major business areas of the Sony Group—gaming, music, film, entertainment technology, semiconductors, and finance. It's transformed into an exhibition full of fun and adventure. Offering a series of projects only available at the Ginza Sony Park, six artists from Sony Music Group are also involved. The Sony Park Exhibition, previously held in Ginza, Tokyo in 2021 and in Kyoto in 2022, was extremely well-received, becoming one of Ginza Sony Park's most popular events. The Sony Park Exhibition will feature new artists and redesigned interactive projects, namely "Games Tell Stories of Growth," "Music Accompanies Long Journeys," and "Film Illuminates Knowledge," "Entertainment Technology Breaks the Mold," "Finance Records Life's Details," "Semiconductors Create New Realities"





In addition, a casual restaurant is about to open, offering a new culinary experience in the form of "culinary events," created by Ginza Sony Park based on the concept of "Yoshoku" (a unique Japanese culinary culture that adapts Western cuisine to suit Japanese tastes).


Special Research on Investment in the Cultural and Tourism Industry


To gain a deeper understanding of the investment and development of the cultural and tourism industry, the China Tourism Academy, in collaboration with the China Amusement Machine and Amusement Park Association and other organizations, is conducting a special research project on investment in the cultural and tourism industry. We sincerely invite all member units and cultural and tourism enterprises to participate in the research.


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