Core Viewpoints

Market Size: By 2029, the market size driven by China's ice and snow sports industry will reach 1559.38 billion yuan

In 2024, the market size driven by China's ice and snow sports industry reached 1048.01 billion yuan, and is expected to further climb to 1559.38 billion yuan by 2029. The General Office of the State Council issued "Several Opinions on Stimulating the Vitality of the Ice and Snow Economy through High-Quality Development of Ice and Snow Sports," setting a future development goal of "achieving a total ice and snow economy scale of 1.2 trillion and 1.5 trillion yuan by 2027 and 2030, respectively." The popularity of the ice and snow industry continues to rise, and the industry is benefiting from favorable policies. The market size of China's ice and snow sports industry is expected to continue to expand, with broad prospects.

User Survey: Over half of ice and snow sports enthusiasts believe that China's ice and snow industry still has great development potential

Data shows that ice and snow sports enthusiasts are generally satisfied with ice and snow sports projects, but their satisfaction with the number and price of venues is relatively low. More than half of ice and snow sports enthusiasts believe that the current development level of the ice and snow industry is generally average. Although the promotion of ice and snow sports has achieved certain results, the development of related infrastructure construction and business models has not kept pace. In the future, major enterprises should further improve industrial configuration on the basis of strengthening publicity and promotion to promote the high-quality development of China's ice and snow sports.

Development Trend: Consumer demand is becoming more diversified, and the ice and snow industry is showing a diversified development pattern

With the increasing improvement of "ice and snow infrastructure" and the diversification of consumer demand, the ice and snow economy has broken through the limitations of simply meeting basic skiing needs, and is gradually moving towards diversification and high-end development. Today, the ice and snow industry presents a diversified development pattern, specifically reflected in the richness of industry types, the wide range of regional development, and the deepening of industrial integration. This diversified development pattern has given rise to multiple profit models, injecting strong impetus into the high-quality development of the ice and snow sports industry.

Analysis of the Development Environment of China's Ice and Snow Sports Industry

Driving Force for the Development of the Environment of China's Ice and Snow Sports Industry: National Fitness Concept

With the continuous improvement of national health awareness, the ice and snow sports fitness-related industry has ushered in a golden period of rapid development. Data shows that more than 60% of citizens manage their health through moderate exercise. This trend has not only significantly enhanced consumers' health awareness, but also greatly promoted the development of sports facilities and venues.

Technological Driving Force for the Development of China's Ice and Snow Sports Industry: Ice and Snow Consumption

Data shows that the market size of China's ice and snow sports consumption market is huge in the 2023-2024 ice and snow season. More than 70% of residents participating in ice and snow sports have generated consumption expenditures, and the total consumption of various ice and snow sports has exceeded 150 billion yuan. Among them, folk ice and snow activities (37%), ice and snow sports projects (27%), and ice and snow viewing experiences (25%) account for a large proportion. Analysts believe that with the emergence of innovative "ice and snow +" consumption models, consumers' diversified needs have been met, which provides strong support for the continued warming up of the ice and snow sports consumption market.

Overall Scale and Growth Rate of China's Ice and Snow Sports Core Market

Data shows that the overall scale of China's ice and snow sports core market maintains a steady growth trend. In 2024, the scale of China's ice and snow sports core market reached 108.3 billion yuan, and is expected to further grow to 192.58 billion yuan by 2029. Analysts believe that with the continued warming up of the ice and snow industry and the promotion of policies, the market size of China's ice and snow sports industry will continue to expand.

Overall Scale and Growth Rate of the Market Driven by China's Ice and Snow Sports

With the continuous realization and deepening of the goal of "involving 300 million people in ice and snow sports," the group of ice and snow enthusiasts is growing, and the market size of ice and snow sports is also expanding rapidly. This trend has not only promoted the vigorous development of related markets such as ice and snow equipment, ice and snow tourism, and ice and snow culture, but has also further stimulated the vitality and innovation potential of the entire industrial chain. Data shows that in 2024, the market size driven by China's ice and snow sports reached 1048.01 billion yuan, and this scale is expected to further climb to 1559.38 billion yuan by 2029.

Industrial Chain Map of China's Ice and Snow Sports Industry

Research and Analysis of Ice and Snow Sports Enthusiasts in China's Ice and Snow Sports Industry

Portrait of Ice and Snow Sports Enthusiasts in China (Demographic Characteristics)

Data shows that among China's ice and snow sports enthusiasts in 2024, women's love for ice and snow sports is far higher than that of men, accounting for 71.3%. From the age distribution, young people have a high willingness to exercise, with the 24-30 age group accounting for 52.0%, while the elderly group has relatively low interest in this type of exercise due to physical limitations. In terms of marital status, married and childbearing people account for 59.7%, and this group usually has family support and relatively stable economic conditions.

Nearly 70% of respondents prefer ice and snow sports

Data shows that in 2024, Chinese sports enthusiasts' love for ice and snow sports has significantly increased, accounting for 69.7%, surpassing ball sports and ranking first; only 6.0% of respondents said they did not understand ice and snow sports. Analysts believe that the promotion of ice and snow sports has initially yielded results, and the heat of the events and strong policy support have effectively improved the popularity of ice and snow sports among the general public.

Sporting events have become an important window for ice and snow sports enthusiasts to learn about ice and snow sports

Data shows that 94.4% of ice and snow sports enthusiasts said they would watch sporting events, and were influenced by them to understand the rules (69.7%), get to know athletes (52.5%), and actively participate in ice and snow sports (43.5%), etc. Analysts believe that sporting events have become an important window for consumers to understand ice and snow sports, effectively promoting the transformation of consumers from cognition to participation, and injecting strong vitality into the consumption market of the ice and snow sports industry.

More than half of winter sports enthusiasts choose to buy their own winter sports equipment

Data shows that 61.5% of surveyed winter sports enthusiasts buy their own winter sports equipment. Among them, 43.5% spend 1001-2000 yuan on winter sports equipment, and 72.8% of consumers are satisfied with the equipment they purchased. Analysts believe that with the booming winter sports market and the improvement of residents' consumption capacity, the winter sports equipment industry will have broad prospects for development in the future.

More than half of the respondents believe that the development level of China's snow and ice industry is average

Data shows that winter sports enthusiasts are generally satisfied with winter sports projects, but their satisfaction with the number and price of venues is relatively low. More than half of winter sports enthusiasts believe that the current development level of the snow and ice industry is average. Analysts believe that although the promotion of winter sports has achieved certain results, the development of related infrastructure construction and business models has not kept pace. In the future, major enterprises should further improve industrial configuration on the basis of strengthening publicity and promotion to promote the high-quality development of China's winter sports.

Analysis of the Development Trend of China's Winter Sports Industry

Events Catalyze Attention, Policy Support Promotes Industry Development

Thanks to the promotion of events and policies, the market size of the winter sports industry will continue to expand. The 2025 Harbin Asian Winter Games in February is expected to trigger a wave of public attention and participation in winter sports, bringing important opportunities for the development of the snow and ice industry. In addition, in November 2024, the General Office of the State Council issued "Several Opinions on Stimulating the Vitality of the Snow and Ice Economy through High-Quality Development of Snow and Ice Sports", proposing a goal of expanding the total scale of the snow and ice economy to 1.2 trillion yuan by 2027, and putting forward favorable policies from eight aspects to support industrial development.

Consumer demand is becoming more diversified, and the snow and ice industry is showing a diversified development pattern

With the increasing improvement of "ice and snow infrastructure" and the diversification of consumer demand, the ice and snow economy has broken through the limitations of simply meeting basic skiing needs, and is gradually moving towards diversification and high-end development. Today, the ice and snow industry presents a diversified development pattern, specifically reflected in the richness of industry types, the wide range of regional development, and the deepening of industrial integration. This diversified development pattern has given rise to multiple profit models, injecting strong impetus into the high-quality development of the ice and snow sports industry.