Unlock! The "Hidden Skills" of Public Facilities in Scenic Area Image
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2025-02-03
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A tourism visual identity system can provide tourists with convenient and personalized experiences during their travels, and this experience needs public facilities as its cornerstone. Well-planned, functional, and creatively unique public facilities not only provide tourists with a comfortable experience and clear guidance, but also effectively enhance the scenic area's brand recognition and cultural dissemination.
Jiuzhaigou Scenic Area three-dimensional tourist service center
Signage and Guidance
Jingdezhen Taoyangli Scenic Area: The signage and guidance retain the original appearance of some traditional buildings, using colors and materials that coordinate with the local historical buildings, such as red bricks, exposed concrete, and wood. The colors mostly use warm tones, blending with the historical and cultural atmosphere of Jingdezhen.
Only Henan · Drama Fantasy City: The scenic area emphasizes the design concept of a "large chessboard" in its design. The signage and guidance design continues this design concept and uses the forms of composition and color to incorporate symbols such as loess, wheat fields, and cave dwellings from the Yellow River civilization into the design, allowing tourists to deeply experience the regional characteristics and cultural connotations of Henan during their visit.
Rest and Service
Rest and service public facilities are indispensable infrastructure in scenic areas, providing tourists with necessary rest areas and diverse services. As essential public facilities, they can usually incorporate the scenic area's brand culture into the design, highlighting the scenic area's characteristics and enhancing the scenic area's brand recognition.
Huangcheng Xiangfu Scenic Area: Accurately capturing the hot topic of Shanxi's midday nap culture, it has successfully created the "Huangcheng Xiangfu Midday Nap Cultural Experience Area," and placed comfortable lounge chairs and other rest equipment in the nap area, allowing tourists to "use the sky as a quilt and the earth as a bed" and fully experience Shanxi's midday nap culture.
Xingtai Tianhe Mountain Scenic Area: As the origin of the Cowherd and Weaver Girl story, it is known as the "China Love Mountain." The "matchmaking chairs" set up in the scenic area add interactive elements to traditional chairs, cleverly incorporating the local love culture into the design of public chairs, attracting many tourists to check in.
Jingdezhen Ancient Kiln Folk Museum: As a scenic area with a profound ceramic culture, it incorporates ceramic cultural elements into its public facilities. In addition to common decorative facilities, ceramics are even used in basic public facilities such as streetlights, trash cans, and washbasins, creating an extremely strong ceramic cultural atmosphere in the scenic area.
Cultural landscape public facilities are the core role in showcasing the cultural connotations of a scenic area and are also an important symbol of its brand image, effectively enhancing the overall image and attractiveness of the scenic area. The appearance of a landmark landscape facility often implies rich culture and meticulous design.
Jingzhang Railway Ruins Park: Based on the full excavation of the historical and cultural heritage of the Jingzhang Railway, it uses old railway tracks, old trains, and other railway elements to set up various interactive and display devices, effectively shaping the scenic area's railway culture characteristics and atmosphere.
China Orange Country · Tianfu Urban Orchard: Taking the local citrus culture as its theme, it showcases the long history of local citrus cultivation through multiple landscape cultural installations. Tourists can participate in interactions to gain a deeper understanding of citrus culture, forming a unique citrus cultural display scenic area.
Shijingshan Modeskou Scenic Area: Based on the camel bell ancient road culture, it uses sculptures, murals, and installations to reproduce the prosperous scene of camel caravans in the past, showcasing the historical stories and folk customs of Modeskou, allowing tourists to experience the local historical heritage during their visit.
Public facilities play an irreplaceable role in the scenic area's tourism visual identity system. Through scientific planning, they can effectively improve the scenic area's public service level and enhance tourists' experience and satisfaction. In addition, with creative refinement, they can cleverly and naturally integrate characteristic cultural elements and symbols, enhance aesthetic interest, shape the scenic area's unique brand image and cultural connotation, and promote the sustainable development of the scenic area.
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