Lu Mengxi, General Manager of Meituan's Travel and Tourism Industry and Dean of the Tourism Research Institute—Guest introduction for the 2025 China Tourism, Leisure and Entertainment Industry Annual Conference
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2025-02-06
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To thoroughly study and implement General Secretary Xi Jinping's important instructions and directives on tourism work, implement the relevant work deployments of the National Tourism Development Conference, and promote adherence to orthodoxy and innovation, quality improvement and efficiency enhancement, and deep integration, the China Amusement Machine and Amusement Park Association will hold the 2025 China Tourism, Leisure and Entertainment Industry Annual Conference in Beijing from March 18-20 。This conference will be themed “ Innovation Leading Industrial Development, Creating a Better Life Through Service ” ”, aiming to stimulate innovation, creativity, and consumer vitality in the tourism, leisure, and entertainment industry, promote the empowerment of economic and social high-quality development by culture and tourism, and better meet the people's needs for a better life.
Ms. Lu Mengxi, General Manager of Meituan's Tourism Industry and Dean of the Tourism Research Institute, will attend the conference and deliver a keynote speech.
Guest Introduction:
Lu Mengxi Member of the Standing Committee of the Meituan Party Committee, General Manager of the Tourism Industry, Dean of the Tourism Research Institute. Member of the National Committee for Employment and Entrepreneurship Guidance for College Graduates of the Ministry of Education, Vice President of the China Tourism and Leisure Resort Association, Member of the Women's Tourism Committee of the China Tourism Association, Researcher of Chinese Culture and Tourism Industry. Part-time Professor at Beijing Jiaotong University, Visiting Professor at Northeastern University of Finance and Economics, MTA Industry Mentor at Beijing Second Foreign Studies University.
Having worked in tourism policy research departments for many years, she has participated in drafting major tourism development policies issued by the State Council in the past 10 years, including "Several Opinions of the State Council on Promoting the Reform and Development of the Tourism Industry" and important documents such as the whole-region tourism development strategy. She has promoted the introduction of major reform policies related to the tourism industry and policies on the integration of tourism with culture, transportation, sports, health, and other industries. She is responsible for Meituan's government and enterprise cooperation, launching a series of research and theoretical outputs on Internet + tourism, the localization of tourism life, and destination marketing trends. She has published articles such as "The Ecological Restoration Function of Internet Enterprises in the Post-Epidemic Cultural and Tourism Industry", "Technology Empowering the Cultural and Tourism Industry", and "Research on the Causes and Countermeasures of the "Localization" of Tourist Behavior" in central media and industry publications such as People's Daily, Study Xi Strong Country, and Tourism Research Journal. She has led the promotion of comprehensive online and offline cooperation with governments and industry players in Hainan, Shandong, Hebei, Guizhou, Hong Kong, and Macao in the cultural and tourism industry, using Meituan's cultural and tourism brand pavilion, Meituan's whole-region marketing field, and tourism and food maps and other Internet cooperation projects to promote the digital transformation and scene integration of the cultural and tourism industry.
Main Forum Agenda
Concurrent Event Schedule
(3 days, 13 forums, 100+ guest speakers, invite you to participate!)
Concurrent Exhibition
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The 41st CAAPA Expo -2025 China (Beijing) International Amusement Facilities and Equipment Expo (Beijing International Tourism, Leisure and Entertainment Industry Expo) will be held from March 19-21, 2025 at the China International Exhibition Center (Shunyi Hall) in Beijing. 。 The exhibition will cover approximately 60,000 square meters, with an estimated 600+ exhibitors and 60,000 professional buyers. The China International Amusement Facilities and Equipment Expo (CAE) has been successfully held for 40 sessions. It is a brand event created by the China Amusement Machine and Amusement Park Association (CAAPA), attracting more than 100,000 professional buyers from over 40 countries and regions worldwide to visit and purchase each year. It is one of the most reputable and influential professional brand exhibitions in the international tourism, leisure, and entertainment industry.
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CHINA ASSOCIATION OF AMUSEMENT PARKS AND ATTRACTIONS
Copyright: China Association of Amusement Parks and Attractions
E-mail:cae@caapa.org
Tel:+86-010-57690332
Address: Room405 Building#5 Gucheng South Street Shijingshan District Beijing China
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