On March 18, 2025, the China Association of Amusement Parks and Attractions (CAAPA) successfully opened the 2025 China Tourism, Leisure and Entertainment Industry Annual Conference in Beijing. This year's annual conference, themed "Innovation Leading Industry Upgrading, Creating Services for a Better Life," featured 14 special forums on safety, theme parks, low-altitude tourism, culture, commerce, tourism, urban parks, and digital technology. The aim was to stimulate innovation and creativity in the tourism, leisure, and entertainment industry, promote the empowerment of economic and social high-quality development through culture and tourism, and better meet the people's needs for a better life.

Miao Muyang, Director of the Department of Industry Development, Ministry of Culture and Tourism

Miao Muyang, Director of the Department of Industry Development, Ministry of Culture and Tourism, attended the meeting and delivered a speech. He pointed out that tourism is a comprehensive industry and an important driving force for economic development. Since the "14th Five-Year Plan," the national tourism industry has shown characteristics such as a continuously expanding market scale, increasingly diversified consumer demand, a clear trend of industrial integration, and the empowerment of tourism development through technological innovation. Next, in accordance with the deployment of the Party Central Committee and the State Council, we must consolidate the current positive momentum of the tourism industry, adhere to cultural empowerment, cultivate new consumer scenarios for culture and tourism, expand market entities, promote the high-quality development of the tourism, leisure, and entertainment industry, and make positive contributions to the construction of a strong tourism country.

Yao Jun, President of the China Association of Amusement Parks and Attractions

Yao Jun, President of the China Association of Amusement Parks and Attractions (CAAPA), delivered a speech, stating that this year's Government Work Report included "the flourishing development of cultural undertakings and industries, and the continued vibrancy of the culture and tourism market" as important content of "developing social undertakings and promoting people's well-being." It clearly outlines tasks such as "implementing and optimizing the vacation system and releasing the consumption potential of culture, tourism, and sports," placing "significantly boosting consumption" as the top priority among the nine key tasks, emphasizing the deepening of "Culture and Tourism + All Industries" and "All Industries + Culture and Tourism," and striving to cultivate the culture and tourism industry into a pillar industry... This series of policies is accelerating the promotion of tourism's strategic role as a happy industry and a people's livelihood industry in expanding domestic demand, stabilizing the economy, and benefiting people's livelihoods. Under the new circumstances, how cultural and tourism enterprises can face new opportunities and challenges, achieve consumption growth and energy transformation through product innovation, business model upgrades, model transformation, and structural optimization is a question of the times and a practical issue facing every cultural and tourism professional. China Tourism Association Give full play to the association's resource advantages in the supply side of cultural and tourism equipment and cultural creativity, build an international trade and learning exchange platform, and continuously promote Industrial integration, product innovation, and technological empowerment in the tourism, leisure, and entertainment field, focusing on Cultivating new scenarios and new formats for tourism, leisure, and entertainment, boosting the vitality of service consumption, renewing the driving force of economic development, and contributing to the construction of a strong tourism country.

Dai Bin, President of the China Tourism Academy

Dai Bin, President of the China Tourism Academy, delivered a keynote speech entitled "High-Level Start, High-End Layout, and High-Quality Development - Outlook and Policy Suggestions for the Tourism Economy in 2025." President Dai pointed out that the high-level start of the Spring Festival tourism in 2025 laid the foundation for the tourism economy to maintain a high level throughout the year. 2025 is a key year to consolidate the tourism economy's entry into a new cycle of prosperous development. Five coordination efforts must be made to improve the tourism development theoretical system that adapts to the times, reconstruct the national tourism development strategy in the new era, and promote the high-quality development of the tourism economy.

Zhang Jiayi, Assistant Researcher, Data Analysis Institute, China Tourism Academy

Zhang Jiayi, Assistant Researcher at the Data Analysis Institute of the China Tourism Academy, represented the joint research team of the China Tourism Academy and the China Association of Amusement Parks and Attractions to release the "2025 First Quarter Cultural Tourism Industry Investment & Amusement Equipment Procurement Index Survey Report" (hereinafter referred to as the "Report"). The Report analyzes and summarizes the situation of cultural tourism investment and amusement equipment procurement in the first quarter of 2025 and provides relevant suggestions for cultural tourism investment and equipment manufacturing enterprises.

Lu Mengxi, General Manager of Meituan's Cultural Tourism Industry, Dean of the Cultural Tourism Research Institute

Ye Wenzhi, Chairman of Tianxia Phoenix Cultural Tourism Group, President of Hunan Tourism Association, President of Hunan Aero-sports Association

Lu Mengxi, General Manager of Meituan's Cultural Tourism Industry and Dean of the Cultural Tourism Research Institute, and Ye Wenzhi, Chairman of Tianxia Phoenix Cultural Tourism Group, President of Hunan Tourism Association, and President of Hunan Aero-sports Association, respectively shared their insights on "Case Study Report on New Scenarios and New Formats of Chinese Tourism Leisure and Interpretation" and "The Sky is the Stage: The Breakthrough Code of Low-Altitude Tourism Industry."

Gao Chihai, co-editor of the China Tourism Academy's "Tourism Review," hosted a roundtable discussion on the innovative development of "Culture and Tourism + All Industries" and "All Industries + Culture and Tourism." Participants included Liu Lingling, Deputy General Manager of Harbin Madiel Group Co., Ltd.; Xu Jun, General Manager of Dinosaur Park Group's Industrial Development Division; Liu Guangpeng, Deputy General Manager of Harbin Yabuli Tourism Investment Group Co., Ltd.; Zhu Shengxuan, Founder and Chairman of Xiangban Group; Man Xiaoxia, General Manager of Qinghai Xikang Cultural Tourism Co., Ltd.; and Han Dongmei, Market Director of Huabin Group Huabin Ecological Park.

Li Beijun, Vice President of External Communications, Shanghai Disney Resort

Michael Lattanzio, Senior Vice President of Operations and Technical Services, Universal Beijing Resort

Siegfried Boerst, Managing Director, LEGOLAND China, and General Manager of Global Theme Park Management Services, Merlin Entertainments

Yagno Sho, Senior Consultant, Junzhiqingzuo Business Consulting

Li Beijun, Vice President of External Communications, Shanghai Disney Resort; Michael Lattanzio, Senior Vice President of Operations and Technical Services, Universal Beijing Resort; Siegfried Boerst, Managing Director, LEGOLAND China, and General Manager of Global Theme Park Management Services, Merlin Entertainments; and Yagno Sho, Senior Consultant, Junzhiqingzuo Business Consulting, respectively shared their insights on "Cultivating 'Happiness,' Continuous Innovation: Creating a Resort Experience that Meets the Emotional Value of Diverse Tourists," "Embracing the Future: Innovation and Technology in the Theme Park Industry," "LEGOLAND Resort - A Family Destination with Playfulness, Creativity, and Imagination," and "How Japanese Theme Parks Improve Revenue Through Refined Operations."

Matt Barton, Chairman of the TEA (Themed Entertainment Association) Board of Directors and Founder of 7thSense, hosted a roundtable discussion on "Creativity + Technology, Empowering the Construction of World-Class Tourism Projects." Participants included Bob Dennis, Senior Director of the Creative Studio, Universal Beijing Resort; François Girard, General Manager of Our Legacy Creations; Josh Selig, Founder and President of China Bridge Content; Luca Giorgi, Sales Director of Powersoft S.p.A.; and Brent Thompson, CEO of BTA.la. 销售总监Luca Giorgi，BTA.la CEO Brent Thompson参与了圆桌讨论。

Zhao Wenjing, Vice President of the China Association of Amusement Parks and Attractions, Rong Zhigang, Vice President and Consultant of Huachang Fanteng Culture and Technology Group, Li Shengzong, Vice President and former CEO of Hong Kong Ocean Park, Xu Xiaoyin, Vice President and Director of the Global Dinosaur City Management Committee of Dinosaur Park Cultural Tourism Group, Vice President, Chief Product Officer of Haihe'an Group, Wang Wei, Vice President, Member of the Party Committee and Deputy General Manager of Harbin Madiel Culture and Tourism Investment Group, Zhao Jingtao, Vice President, Chairman of Guangdong Jinma Amusement Equipment Co., Ltd., Deng Zhiyi, Vice President, Chairman of Zhongshan Jinlong Amusement Equipment Co., Ltd., Ye Weitang, Vice President, Chairman of Zhejiang Southern Culture and Tourism Technology Co., Ltd., Chen Jian Sheng, Vice President, General Manager of Chengdu Tailong Amusement, Pei Li, and Xu Ping, Secretary-General of the Association Other leaders attended the meeting.

From March 19-20, a series of sub-forums for the 2025 China Tourism, Leisure and Entertainment Industry Annual Conference will be held at the China International Exhibition Center (Shunyi Hall): 2025 Amusement Industry Safety Special Conference, 2025 "Low-Altitude + Culture and Tourism" Innovation Development Seminar, 2025 Culture, Commerce and Tourism Integration Empowerment Forum, 2025 China Theme Park Innovation Development Forum, 2025 China City Park Experience Upgrade Forum, 2025 Tourist Scenic Spot Experience Upgrade Forum, 2025 Parent-Child Culture and Tourism Project Innovation Forum, 2025 China Immersive Culture and Tourism and Digital Technology Innovation Forum, 2025 Cultural and Tourism Stock Resource Revitalization Forum, 2025 Cultural and Tourism New Scenarios and New Species Creators Forum, 2025 Cultural and Tourism Creative Planning Forum, and 2025 Culture, Sports and Tourism New Business Development Forum.