What the General Secretary has said about the tourism industry
Editor-in-Chief | Yang Ming
Editor | Jing Xiangyuan
Source | Peak Wisdom Industry
In 2024, the central government held the first National Tourism Development Conference, clarifying the new positioning of the tourism industry as an emerging strategic pillar industry and a people's livelihood industry and happiness industry with significant characteristics of the times. This new positioning signifies that the tourism industry has shifted from a "supporting role" in the traditional service industry to a "leading role" in the new dynamic industry.
Since the 18th National Congress of the Communist Party of China, General Secretary Xi Jinping has attached great importance to cultural and tourism work, making many important speeches and instructions, emphasizing the need to use culture to shape tourism and tourism to highlight culture, and to promote the deep integration of culture and tourism. In his recent inspections of Chongqing, Hubei, Anhui, Fujian, Gansu, Guizhou, and Yunnan, General Secretary Xi Jinping also repeatedly stressed the need to "build the cultural tourism industry into a pillar industry" and "cultivate the cultural tourism industry into a pillar industry."
Today, let's study together General Secretary Xi Jinping's important expositions, speeches, and thoughts on cultural tourism.
Tourism is an important channel for exchanges and mutual learning between different countries and cultures, an effective means of developing the economy and increasing employment, and an important industry for improving people's living standards.
——September 13, 2017,
Xi Jinping's congratulatory message to the 22nd General Assembly of the United Nations World Tourism Organization held in Chengdu, Sichuan Province
China attaches great importance to the development of the tourism industry, and the comprehensive contribution rate of the tourism industry to China's economy and employment has
exceeded 10%
. In the next 5 years, 700 million Chinese people will travel abroad. China has a long history, brilliant culture, magnificent mountains and rivers, and diverse customs,
We warmly welcome tourists from all over the world to visit China for sightseeing and vacations. The United Nations World Tourism Organization plays a positive role in promoting the development of the global tourism industry and strengthening international tourism exchanges and cooperation
. We hope that all countries will take this meeting as an opportunity,
to jointly promote greater development of the global tourism industry
。
——September 13, 2017,
Xi Jinping's congratulatory message to the 22nd General Assembly of the United Nations World Tourism Organization held in Chengdu, Sichuan Province
We should encourage the development of rural farmhouses, but also analyze and predict rural tourism,
develop measures in advance to ensure the sustainable development of rural tourism.
——October 19, 2017, Xi Jinping participated in
the discussion of the Guizhou Provincial Delegation to the 19th National Congress of the Communist Party of China
Establishment of the Ministry of Culture and Tourism.
Developing Chinese-style socialist culture, upholding the position of Chinese culture, basing ourselves on the realities of contemporary China, combining with the conditions of the present era, and developing a socialist culture that is oriented towards modernization, the world, and the future, and that is national, scientific, and popular, is an important task of our Party. In order to better strengthen the construction of advanced socialist culture and carry forward the excellent traditional Chinese culture,
the responsibilities of the Ministry of Culture and the China National Tourism Administration were integrated to establish the Ministry of Culture and Tourism.
——February 2018, Xi Jinping's speech at the Third Plenary Session of the 19th Central Committee of the Communist Party of China on the Explanation of the Draft Decision and Plan on Deepening the Reform of Party and State Institutions
We must attach importance to the protection and inheritance of historical and cultural heritage, and protect the roots of the continuous vitality of the spirit of the Chinese nation.
——August 20, 2019,
Xi Jinping stressed during his inspection of Jiayuguan Fortress
Relying on rich red cultural resources and green ecological resources to develop rural tourism,
has revitalized the rural economy, which is a good practice for rural revitalization.
——September 2019,
Xi Jinping's speech during his inspection and research in Henan
Historical and cultural heritage is an irreplaceable and precious resource that cannot be reproduced, and protection must always be placed first.
The development of tourism must be premised on protection
and cannot be overly commercialized, allowing tourism to become a process for people to understand Chinese culture and enhance cultural confidence.
——May 11, 2020,
Xi Jinping stressed during his inspection in Shanxi
The cultural and tourism industries are inseparable,
we must adhere to the principle of using culture to shape tourism and tourism to highlight culture, and promote the integrated development of culture and tourism
so that people can appreciate the beauty of nature and understand the beauty of culture and cultivate the beauty of the soul.
——September 22, 2020,
Xi Jinping's speech at the symposium with experts and representatives from the fields of education, culture, health, and sports
We must protect old urban areas with historical and cultural value, highlight the city's characteristics, enhance the cultural tourism connotation,
and educate people more.
——October 12, 2020,
Xi Jinping stressed during his inspection in Guangdong
Regarding the development of revolutionary base area tourism projects, we must grasp two concepts. Revolutionary base areas and patriotic education
are one concept; development
of red tourism
is another concept. The two aspects must be coordinated.
——An important article by General Secretary Xi Jinping published in the February 16, 2021 issue of Seeking Truth magazine
We must practice agriculture where it is suitable for agriculture, forestry where it is suitable for forestry, animal husbandry where it is suitable for animal husbandry, and develop ecological tourism where it is suitable for developing ecological tourism
truly give full play to their own comparative advantages, and ensure that the development of poor areas is firmly based on their own favorable conditions.
——An important article by General Secretary Xi Jinping published in the February 16, 2021 issue of Seeking Truth magazine
We must adhere to the people-centered approach, use culture to shape tourism and tourism to highlight culture, enhance the style and quality, and strive
to create a good environment that is suitable for work, living, leisure, and tourism, and build a world-class tourist city.
——April 26, 2021,
Xi Jinping's inspection in Guangxi stressed adjustment
We must revere history, culture, and ecology; comprehensively protect historical and cultural heritage; and coordinate tourism development, characteristic operations, and ancient city protection.
We must establish a bottom line for the safety of cultural relics and protect the precious wealth left to us by our ancestors.
——January 27, 2022,
Xi Jinping, General Secretary of the Central Committee of the Communist Party of China, emphasized during his inspection and research of Pingyao Ancient City, a world cultural heritage site in Shanxi Province
Cultural relics and cultural heritage carry the genes and bloodline of the Chinese nation. They are irreplaceable resources of excellent Chinese civilization that cannot be reproduced. We must bring more cultural relics and cultural heritage to life and create a strong social atmosphere for inheriting Chinese civilization.
We must actively promote the protection and utilization of cultural relics and the protection and inheritance of cultural heritage, excavate the multiple values of cultural relics and cultural heritage, and disseminate more value symbols and cultural products that carry Chinese culture and the Chinese spirit.
——May 27, 2022,
Xi Jinping, General Secretary of the Central Committee of the Communist Party of China, emphasized during the 39th collective learning session of the 19th Central Committee of the Communist Party of China
We must correctly handle the relationship between economic and social development and ecological and environmental protection,
Promote the integrated development of culture and tourism, and create industries that enrich the people.
——July 14, 2022,
Xi Jinping emphasized during his inspection tour of Xinjiang
Adhere to the principle of using culture to enhance tourism and using tourism to highlight culture, and promote the in-depth integrated development of culture and tourism.
——October 16, 2022,
Xi Jinping delivered a report at the 20th National Congress of the Communist Party of China
Increase efforts to protect cultural relics and cultural heritage, strengthen the protection and inheritance of historical and cultural heritage in urban and rural construction, and build and utilize national cultural parks well.
——October 16, 2022,
Xi Jinping delivered a report at the 20th National Congress of the Communist Party of China
In the new era of rural revitalization, we must develop characteristic agricultural products and rural tourism well,
You are a good example. I hope everyone will continue to work hard, strive for further progress, achieve new and greater achievements in rural revitalization, and work together towards common prosperity and a more prosperous life.
——January 18, 2023,
Remarks by Xi Jinping, General Secretary of the Central Committee of the Communist Party of China, during a video conference call to extend New Year greetings to grassroots cadres and the masses before the Spring Festival
At a new starting point,
Continuing to promote cultural prosperity, build a strong cultural nation, and build a modern Chinese civilization
is our new cultural mission in the new era.
——June 2, 2023,
Xi Jinping's speech at the symposium on the inheritance and development of culture
Developing the tourism industry is an important focus for promoting high-quality development.
Protecting the Greater Khingan Range forest well is essential for attracting tourists. The tourism resources here are unique. Local party committees and governments should provide policy support, adhere to the simultaneous development of forest-based economy and tourism, and allow the scenery of the northern border and ice and snow resources to bring continuous income to the villagers.
——September 2023,
Xi Jinping's speech during his inspection tour of Heilongjiang
Holiday tourism is booming, and the film market is thriving,
"Village Super League" and "Village New Year's Eve Gala" are full of vitality
。
——Xi Jinping pointed out in his 2024 New Year's address
China is a great country with a great civilization. On this vast land,
the lonely smoke in the desert and the gentle rain in the south of the Yangtze River always make people think about the past and yearn for the future; the nine bends of the Yellow River and the surging Yangtze River always make people feel excited and full of passion. The dawn of civilization in Liangzhu and Erlitou, the inheritance of oracle bone inscriptions from Yin Ruins, the cultural treasures of Sanxingdui, the continuation of cultural veins in the National Library... The vast and magnificent China, with its long history and vast civilization
This is the foundation of our confidence and the source of our strength.
——Xi Jinping pointed out in his 2024 New Year's address
Promote the deep integration of culture and tourism, protect the green mountains and green waters, and the blue sky and clear land of the Xiangjiang River Basin,
Transform natural scenery and humanistic sentiments into the lasting charm of the tourism industry
。
——March 21, 2024,
Xi Jinping emphasized during his hearing of the work report of the Hunan Provincial Committee and Provincial Government
We must adhere to the development of characteristic advantageous industries as the main direction, develop emerging industries according to local conditions, and accelerate the industrial transformation and upgrading of the western region. Strengthen the deep integration of scientific and technological innovation and industrial innovation, actively cultivate and introduce high-level scientific and technological innovation talents, and strive to overcome a number of key core technologies. Deepen scientific and technological innovation cooperation between the east, central, and west regions, and build national demonstration zones for independent innovation and demonstration zones for the transfer and transformation of scientific and technological achievements. Accelerate the technological transformation of traditional industries, promote the upgrading of equipment in key industries, promote the upgrading, improvement, and efficiency enhancement of traditional advantageous industries, and improve the comprehensive utilization efficiency of resources and the degree of deep processing of products. Promote the integrated development of central enterprises and the western region.
Develop tourism and other service industries into regional pillar industries.
Develop new-type productivity according to local conditions, explore the development of modern manufacturing and strategic emerging industries, plan and construct future industries, and form new impetus for regional development.
——April 2024,
Important speech by Xi Jinping, General Secretary of the Central Committee of the Communist Party of China, at the symposium on promoting the development of the western region in the new era held in Chongqing
We must insist on promoting the organic combination of new-type urbanization and comprehensive rural revitalization, and guarantee and improve people's livelihood in development. Deeply implement the rural revitalization strategy, increase support for key counties supported by the national rural revitalization, establish a normalized support mechanism for low-income populations and underdeveloped areas, and resolutely prevent large-scale poverty relapse.
Learn and apply the experience of the "Ten Million Project"
Create a rural construction model with regional characteristics.
Develop county economies with distinctive characteristics,
Cultivate a number of strong agricultural counties, large industrial counties, and famous tourism counties
Promote the nearby employment and income increase of farmers, and promote urbanization according to local conditions. Promote the construction of high-standard farmland, shoulder the responsibility of stable production and supply of important agricultural products, and make due contributions to ensuring national food security.
Strengthen rural spiritual civilization construction, promote the transformation of customs and practices, and actively cultivate new styles and appearances of the times.
——April 2024,
Important speech by Xi Jinping, General Secretary of the Central Committee of the Communist Party of China, at the symposium on promoting the development of the western region in the new era held in Chongqing
The national music of both China and Russia are brilliant flowers in the garden of world civilization.
——Remarks by General Secretary Xi Jinping at the opening ceremony of the China-Russia Year of Culture in 2024 and the special concert celebrating the 75th anniversary of the establishment of diplomatic relations between China and Russia
Since the reform and opening up, and especially since the 18th National Congress of the Communist Party of China, China's tourism development has entered the fast lane, forming the world's largest domestic tourism market and becoming the largest source of international tourists and a major destination.
The tourism industry has grown from small to large, from weak to strong, and is increasingly becoming a new strategic pillar industry and a people's livelihood industry and a happiness industry with significant characteristics of the times.
It has successfully forged a unique path of development for Chinese tourism.
——May 2024,
Important instructions from General Secretary Xi Jinping on tourism work
Focus on improving the modern tourism industry system,
Accelerate the construction of a strong tourism country, so that the tourism industry can better serve a better life, promote economic development, build a spiritual home, showcase China's image, and promote cultural exchanges.
All regions and departments should earnestly enhance their sense of responsibility and mission, cooperate in their work, and earnestly implement them to promote the high-quality development of the tourism industry steadily and far-reachingly.
——May 2024,
Important instructions from General Secretary Xi Jinping on tourism work
We must develop cultural undertakings and cultural industries vigorously and implement cultural projects for the benefit of the people
Vigorously promote the digitalization of culture, so that advanced socialist culture can increase momentum and efficiency for economic development, increase connotation and charm for tourism and leisure, and increase positive energy and vitality for urban and rural society.
——May 24, 2024,
General Secretary Xi stressed when listening to the work report of the Shandong Provincial Committee and Provincial Government
The enthusiasm for culture and tourism and museums is booming
Seeing these lights of civilization and art, our national pride arises spontaneously.
——September 2024,
General Secretary Xi Jinping pointed out during his inspection tour of Gansu
To promote the ecological protection and high-quality development of the Yellow River Basin, we must work hard for a long time, promoting and implementing it year after year.
Great protection is the prerequisite for great development, and green mountains and clear waters are mountains of gold and silver.
The Yellow River is beautiful, and it will be even more beautiful in the future.
——September 2024, General Secretary Xi Jinping during his inspection tour of Gansu
Had a cordial exchange with citizens and tourists who were relaxing and enjoying tourism along the Yellow River.
Internal contradictions among the people should be resolved through mediation.
The Six-Foot Lane embodies the historical wisdom of our ancestors in resolving conflicts. It should be used as an educational place to promote excellent traditional Chinese culture, giving full play to the role of the fine traditional virtues of the Chinese nation in advocating courtesy and valuing harmony,
Creating a harmonious social environment for people to live and work in peace and contentment.
——October 2024,
General Secretary Xi Jinping's cordial exchange with local residents and tourists during his inspection tour of the Six-Foot Lane in Tongcheng City, Anqing, Anhui Province
We should further promote the integrated development of culture and tourism, develop whole-region tourism, and build the cultural tourism industry into a pillar industry.
Deeply excavate and utilize the educational function and tourism value of red cultural resources. Strengthen the protection, inheritance, and utilization of traditional villages and traditional buildings, and promote the creative transformation and innovative development of excellent traditional culture. Guided by the core socialist values, widely carry out mass spiritual civilization creation, and promote changes in customs and practices. Deepen cultural system reform, improve the cultural industry system and market system, and create more cultural masterpieces.
——October 2024,
General Secretary Xi Jinping's remarks during his inspection tour of Anhui
Cultural heritage is a precious wealth left by our ancestors, and we must protect and inherit it. We must work hard for a long time to enhance cultural influence and showcase Fujian's new image. Inherit and carry forward the red culture, build the Longting and Ninghua Long March National Cultural Park well, and deepen the research and interpretation of revolutionary historical materials and revolutionary cultural relics. Strengthen the protection and inheritance of cultural heritage, persistently do a good job in educating people with culture, and actively promote changes in customs and practices.
Promote the deep integration of culture and tourism, and cultivate the cultural tourism industry into a pillar industry.
Promote cross-strait cultural exchanges, jointly promote Chinese culture, and enhance the national identity, cultural identity, and national identity of Taiwan compatriots. Widely gather the hearts of overseas Chinese by relying on the ties of kinship, hometown, and ancestral land culture.
——October 2024,
General Secretary Xi Jinping stressed during his inspection tour of Fujian and Xiamen
Implement cultural projects for the benefit of the people, actively develop new cultural formats, and deliver more high-quality cultural products and services to the masses.
Create high-quality cultural tourism brands and routes, and cultivate the cultural tourism industry into a pillar industry.
——November 6, 2024,
General Secretary Xi stressed when listening to the work report of the Hubei Provincial Committee and Provincial Government
Tourism is now a huge industry, and rural tourism is booming,
Ethnic minority areas should retain their own unique cultures and make them shine even brighter through the integration of culture and tourism.
——March 17, 2025,
General Secretary Xi Jinping stressed during his inspection tour of Guizhou
How do we do a good job in tourism? We must retain our own characteristics and focus on what we have that others don't.
——March 2025,
General Secretary Xi Jinping stressed during his inspection tours of Guizhou and Yunnan
The culture, scenery, and customs here are very attractive, and the integration of culture and tourism has promoted economic development.
The cultural tourism industry must take a sustainable and healthy path of development.
——March 19, 2025,
General Secretary Xi Jinping stressed during his inspection tour of Yunnan
