This week, 216 key cultural and tourism projects were signed and updated, with a maximum investment of 9.162 billion yuan | CAAPA Cultural and Tourism Investment Weekly Report
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2025-04-26
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Editor | Jing Xiangyuan
According to incomplete statistics from the China Tourism Association (CAAPA), this week (April 19-25), there were 216 key cultural and tourism projects with signed contracts and updated progress domestically, with the highest signed contract value reaching 9.162 billion yuan. The signing briefing is as follows:
From April 17 to 19, the 2025 Fujian Provincial Cultural and Tourism Economic Development Conference was held in Nanping. During the conference, three projects, namely Quanzhou Jingshizhoucheng Cultural Tourism Complex project, Jinjiang Ice and Snow Resort Complex, and Quanzhou Anxi Chengdong Commercial Cultural Tourism Comprehensive Development, were signed on-site, with a total investment of 13.662 billion yuan. In addition, Quanzhou also held a special investment promotion conference, signing contracts totaling 1 billion yuan, with a total of 14.662 billion yuan signed.
Quanzhou Jingshizhoucheng Cultural Tourism Complex project, Investment of 9.162 billion yuan. This project is located north of Fenghai Road in Fengze District, with a total land area of 98.6 mu and a total construction area of 252,300 square meters. Taking Quanzhou manufacturing as the main line, it gathers intangible cultural heritage craftsmen and Quanzhou trendy brands leading "one county, one product", taking "Tasting Quanzhou" + "Tasting Maritime Silk Road" as the context, integrating local food culture and "Belt and Road" exotic food, and jointly creating the Quanzhou city brand "Maritime Silk Road display window".
Quanzhou Jinjiang Ice and Snow Resort Complex project Located in Zimao Town, Jinjiang City, Total investment of 4.5 billion yuan. Introducing ice and snow world projects, setting up indoor ski resorts, filling the gap in Fujian's ice and snow industry; supporting theme hotels, cultural tourism commerce, etc. around it, creating new consumption scenarios, cultivating new business districts, and creating a benchmark for Jinjiang's integration of culture, sports, and tourism.
Quanzhou Anxi Chengdong Commercial Cultural Tourism Comprehensive Development project Will construct a tourism culture street, a commercial cultural tourism complex, a cultural park, a star-rated hotel, etc. Among them, the tourism culture street mainly constructs a characteristic tourism street area themed on Anxi Tieguanyin; the commercial tourism culture complex is a high-end urban complex integrating shopping, leisure, entertainment, art, exhibitions, and offices; the cultural park has a 1500㎡ outdoor sports venue; the star-rated hotel mainly constructs facilities and services of star-rated standards, including catering, KTV, leisure and health projects, and room service.
The Municipal Bureau of Culture and Tourism, in conjunction with the Municipal Development and Reform Commission, Shishi Municipal People's Government, and the Municipal Cultural Tourism Group, held a Quanzhou (Shishi) special investment promotion conference, and 4 projects, including the Maritime Silk Road Legacy—Shishi Coastal Scenery Sightseeing Car, were signed on-site, with a total investment of 1 billion yuan.
Total investment of no less than 1.2 billion
Beitun City, the Tenth Division of Xinjiang, signed two major cultural and tourism projects

On April 23, Beitun City in Xinjiang's Tenth Division signed two major tourism projects: the Beitun Yuexin Golden Sunflower International Tourism City Construction Project and the Phase Four of the Eurasia International Trade City (Xiangyangli Chang'an Street) Project.
It is understood that the total investment in the Beitun Yuexin Golden Sunflower International Tourism City Construction Project is no less than 1 billion yuan. The commercial area plans projects such as hotel clusters, commercial pedestrian streets, and wedding and performing arts hotels. The residential area plans improved residential communities, guesthouses, and kindergartens. After completion, the project will create 1,000 jobs.
The Eurasia International Trade City Phase Four (Xiangyangli Chang'an Street) project plans a total investment of 200 million yuan. It is Beitun's first warehouse-style trading market, with six major functions: operation, warehousing, display, processing, e-commerce live streaming, and freight logistics. Xiangyangli Chang'an Street is a city-level multi-functional commercial district, covering catering, leisure, community living facilities, and education and training.
Total investment of 223 million
Seven tourism projects signed in Dongchuan District, Kunming City
On April 21, the "Fun in Dongchuan" whole-region tourism resources and consumer guide release and pilot village promotion meeting was held in Kunming City. Seven tourism investment projects were signed on-site, with a total investment of 223 million yuan.
Contract amount of 220 million
Gannan Prefecture Nine projects signed
On April 22, a Gannan Prefecture investment promotion project signing ceremony was held in Nanchang. Nine projects were successfully signed on-site, with a total contract amount of 220 million.
Lintan County signed agreements with local travel agencies, tourism associations, etc., including a Lintan County tourism promotion cooperation agreement, a guest source mutual delivery cooperation framework agreement, and a "VR + tourism" project cooperation agreement.
Total investment of approximately 120 million
Meidi Flower World Agricultural Tourism Integration Industry Demonstration Base Project signed

On April 22, the Meidi Flower World Agricultural Tourism Integration Industry Demonstration Base project on the right bank of the Shihe River in Yejian District was signed, aiming to create a comprehensive agricultural tourism integration industry demonstration base integrating flower planting, sightseeing tourism, cultural experience, and leisure and entertainment.
It is understood that the Meidi Flower World Agricultural Tourism Integration Industry Demonstration Base project on the right bank of the Shihe River is located in the Shihe Street area from the Shihe Dam to the West Outer Ring Road, north to Weiming Road, south to the Ningxi Railway Xihe section, west to Yaoye Road, and east to the West Outer Ring Road. The total investment is approximately 120 million yuan, with a fixed asset investment of approximately 100 million yuan, and will be constructed in two phases. The first phase will invest approximately 50 million yuan, mainly constructing various specialized flower gardens and basic supporting facilities such as greenhouses and roads. The second phase plans to build nurseries for cherry blossoms and plum blossoms, and build new tourism nodes such as a flower market, a research and study paradise, and a science and education park, forming a new pattern of integrated development of flower "production, sales, research, and tourism".
Phase one investment of 100 million
Xishan Academy and Wenchuang Park Project Signed
Jining City Fifteen tourism cooperation projects signed
On April 22, the strategic investment agreement signing ceremony for the Hebei Baoding Tangshili Museum Town project was held.
It is understood that the Tangshili Museum Town project will adopt the ancient architectural styles of the Qing, Ming, and Tang dynasties, focusing on the construction of museums, calligraphy and painting exhibition halls, cultural performance halls, and traditional food and cultural and creative communities. With Tang poetry as its theme, it will create a museum town that will not only attract public attention and discussion, but also form a strong cultural IP, thus bringing economic and cultural double benefits.
On April 23, Haikou Riyue Square and the indoor high-altitude amusement brand Elastic Dream Factory officially signed.
As the first store in South China, located in the Riyue Square central area's Yo-bi atrium, the "Elastic Dream Factory" boasts a ceiling height exceeding 10 meters and a spacious area of nearly 6,000 square meters. It will feature Hainan's largest indoor slide, Hainan's largest indoor high-altitude expansion project, Hainan's first 360° circular bicycle track, and Hainan's first extra-large rope net. More than 30 innovative entertainment projects are meticulously planned, including go-karts, Rubik's Cube climbing, VR equipment, spider towers, bubble soccer, and snow slides, constructing a new "parent-child + sports" business model and creating an immersive experience space integrating sports, adventure, entertainment, and trendy play.
On April 18th, the groundbreaking and commencement ceremony for the "Changlong from now on, Vanke"—CR Land Guangzhou Changlong Vanke Commercial Project—was successfully held. In April 2023, CR Land and Changlong Group jointly won the bidding for the Panyu Changlong Wanbo CR Land Center project with a total land price of 19.7 billion CNY. With a total investment exceeding 30 billion CNY, the project combines CR Land's commercial operation advantages and Changlong's tourism and cultural industry strengths. This strong alliance creates a cross-border integrated world-class cultural, commercial, and tourism consumption center, leading the upgrading of the area's industries and promoting the iterative development of the business district.
It is understood that the Guangzhou Changlong Vanke Commercial project complements and integrates with the surrounding Changlong characteristic resources, finding a more relaxed and pleasant lifestyle between the city and nature, the modern and the wild. It promotes the transformation of the "Changlong Tourism Resort" into a "holiday consumption destination" and creates a globally renowned "large commercial + large entertainment" integrated area. The Guangzhou Changlong Vanke Commercial project will join hands with globally influential design teams "BIG" and "AICO", based on a new understanding of Vanke Commercial's value, to fully explore the perfect fusion of exciting Changlong tourism and culture and exquisite Vanke commercial projects. It will break through the limitations of the physical space of traditional commercial complexes, transcending the boundaries of nature, culture, trends, and commerce. Based on exploring the "new" commercial value points of the city, it strengthens interactive, natural, and experiential labels, renewing the temperament of the city and extraordinary life, and contributing to the rise of the Changlong Wanbo "world landmark business district".
Total investment exceeding 10 billion CNY
Total investment of 2 billion CNY
Hangzhou Guanghuan Meng Center Officially Announced
On April 22nd, the Hangzhou Guanghuan Meng Center was officially announced. It will create Hangzhou's first science park themed around urban entertainment and natural science education.
It is understood that the Guanghuan Meng Center, a 200,000-square-meter commercial complex built around the themes of science and nature, has a total investment of 2 billion CNY and is scheduled to open in 2025. With a total construction area of 170,000 square meters, it plans four major themed spaces, including "Wormhole Universe," "Dune Adventure," "Future Utopia," and "Green City Miracle." It will also feature six major themed business formats, such as geothermal markets, urban camping, pet life, day cafes and night bars, parent-child life, and entertainment experiences. The project is developed by Hong Kong Land's "Guanghuan series," adhering to the non-replicative concept and integrating nature and commerce.
Total investment of 1 billion CNY
Jing'an Fragrance Agricultural Tourism Project Main building completed
Total investment of 648 million CNY
Yele Tourism Development Project Commences
On April 18th, Mianning County, Liangshan Yi Autonomous Prefecture, Sichuan Province held a groundbreaking ceremony for the Yele Tourism Development Project.
It is understood that the project has a total investment of 648 million CNY, a planned area of 391.2 mu (approximately 26.08 hectares), and covers three major areas: South Village, Central Village, and North Village. It involves ten major sectors, including road transportation, municipal facilities, tourism services, and industrial supporting facilities. It represents a deep transformation of ecological value, a new activation of cultural charm, and an innovative practice of rural revitalization. It will open a new chapter for the development of Mianning County's tourism industry.
Total investment of 500 million CNY
Anyue Grottoes Digital Exhibition Center
Expected to open during May Day

On April 22nd, according to a message from the Zhangshang Ziyang WeChat public account, Sichuan's first digital cultural tourism complex for grottoes, the Anyue Grottoes Digital Exhibition Center, began its human traffic pressure test. This marks the final stage of debugging for this new cultural landmark, which carries the mission of digital innovation for Sichuan grottoes. It will be unveiled to the public on May 1st.
It is understood that the Anyue Grottoes Digital Exhibition Center project has a total investment of 500 million CNY, located in Shiqiao Street, Anyue County, adjacent to the Anyue Stone Carvings and Yuanjue Cave Scenic Area. The project covers an area of 107 mu (approximately 7.13 hectares) and includes a grotto digital exhibition center (8K 3D dome cinema, BOXFILM, grotto digital experience halls A and B, visitor center, IP cultural commercial street), and a cultural exchange center (Anyue Jinjiang Hotel). It is an integrated public building combining visitor gathering, display, performance, cultural experience, reception, and accommodation.
Total investment of 480 million CNY
Hunchun Silk Road Bohai Ancient Town Opens on May 1st

On April 18th, Yanbian's tourism WeChat official account released a message. The Hunchun Silk Road Bohai Ancient Town will open to tourists on May 1st.
It is understood that the Bohai Ancient Town project covers an area of 86,600 square meters, with a total investment of 480 million yuan. Based on historical records such as "Records of the Bohai Kingdom" and "New Book of Tang," the project uses a model of "ancient building restoration + modern immersive experience" to recreate the appearance of the "Dongjing Longyuan Mansion" of the Bohai Kingdom during the Tang Dynasty. The core scenic area includes the rebuilt palace city area, the market area, and an immersive play system.
Total investment: 350 million
Construction Starts on Urumqi County Nanshan Hot Spring Resort Hotel

On April 20th, the groundbreaking ceremony for the Urumqi County Nanshan Hot Spring Resort Hotel was held.
It is understood that the Nanshan Hot Spring Resort Hotel has a total land area of approximately 85.24 mu, a total investment of 350 million yuan, and approximately 120 guest rooms. Leveraging the county's unique geothermal resources, adhering to the planning concept of "one spring blends ancient and modern, four seasons bathed in spring breezes," scientifically planning and constructing a variety of functional sections, including a hot spring health center, a Zen meditation and cultural experience area, and traditional Chinese medicine and Xinjiang local flower bath hot springs.
Total investment: approximately 300 million
Main Structure of Fuqing City Culture, Tourism, and Health Center Tops Out
Total investment: 300 million
YuBei Longxing Ancient Town Renovation and Upgrading Project Completed

On April 22nd, YuBei released a WeChat official account message. After three years of meticulous creation, the YuBei Longxing Ancient Town renovation and upgrading project has recently been fully completed and is about to showcase its brand-new look to the public.
It is understood that the Longxing Ancient Town renovation and upgrading project aims to create a national 4A-level tourist attraction, with a total investment of approximately 300 million yuan. The house renovation area is approximately 32,000 square meters, involving approximately 100 houses, and also includes partial repairs of shared walls of residential houses, as well as environmental improvement and landscape enhancement. The project is positioned as a never-ending old street life, targeting urban new middle class, and strives to create a Chongqing ancient town renewal and people's livelihood demonstration project. In order to restore the historical and era imprints, the Longxing Ancient Town Memory Museum was newly built during this upgrade. The museum is located at No. 31, Cihang Street, Longxing Ancient Town Old Street. Inside the museum, through various forms such as physical objects, exhibitions, and videos, the founding history of the ancient town is restored, the process of the ancient town's transformation and upgrading is recorded, and the life memories of the old residents of the ancient town are stored, allowing visitors from all over to understand the past and present and the century-old charm of the ancient town through visiting the museum.
Total investment: 200 million
Construction Starts on Songjian Hotel in Tongguan County

On April 23rd, construction started on the Songjian Hotel, a key project in Tongguan County.
It is understood that the Songjian Hotel project in our county is a project invested in and operated by Xi'an Wanzhong Group Holding Company, with a total investment of 200 million yuan and a total construction area of 46,000 square meters. The project includes a five-star hotel, a gold exhibition hall, hot spring baths, and entertainment and fitness modules. With the design concept of "coexistence of mountains, rivers, and cities," the project deeply integrates the texture of Tongguan's ancient city walls with modern architectural aesthetics. It is a cultural tourism complex integrating cultural experience, ecological leisure, and high-end services. After completion, it will become a "city living room" showcasing Tongguan's historical and cultural heritage and modern vitality.
Shenzhen East Coast Overseas Chinese Town Daxia Valley Scenic Area
Starts Upgrade and Renovation

On April 23rd, from Shenzhen East Coast Overseas Chinese Town Daxia Valley Scenic Area, we learned that the scenic area will be upgraded and renovated and will be closed for business from 6 pm on April 29, 2025, to create a more attractive mountain-sea ecological tourism destination.
Qingyuan Changlong Forest Hot Spring Park Trial Operation

On the morning of April 23rd, the Qingyuan Changlong Forest Hot Spring Park, a compound "forest adventure" themed hot spring water park, began trial operation and will officially open on April 30th.
iQiyi Paradise Kaifeng Project Launched

On April 18, the launch ceremony for the iQiyi Paradise Kaifeng project was held in Kaifeng, Henan. This is the second iQiyi offline theme park project launched after the iQiyi Paradise Yangzhou project.
It is understood that in this cooperation, iQiyi plans to develop the entire area in three phases. Phase one will see the establishment of iQiyi Paradise in Zone A and the southern part of Zone C of the 960 Wenchuang Park; Phase two plans to build a themed hotel in Zone B of the 960 Wenchuang Park; and Phase three will focus on the land around the former Provincial Museum site to build a national tide commercial street. Upon completion, it will recreate a new landmark of cultural tourism integration in the core cultural area of Kaifeng ancient city. The core park area will cover seven interactive entertainment sections: a full-sensory theater, a holographic light and shadow space, an immersive performing arts theater, film and television scene interaction, NPC interactive experience, Party Moment MR experience, and themed activities. The core park area will cover seven interactive entertainment sections: a full-sensory theater, a holographic light and shadow space, an immersive performing arts theater, film and television scene interaction, NPC interactive experience, Party Moment MR experience, and themed activities.
Light Chasing Media
Currently in talks with key regions Theme Park

On April 23rd, At Light Chasing Media's 2024 annual performance briefing, the company stated that after the release of "Ne Zha", many places across the country have proposed cooperation with the company on theme parks. The company is currently in talks with key regions on specific cooperation models, hoping to become China's first theme park similar to Disneyland. At Light Chasing Media's 2024 annual performance briefing, the company stated that after the release of "Ne Zha", many places across the country have proposed cooperation with the company on theme parks. The company is currently in talks with key regions on specific cooperation models, hoping to become China's first theme park similar to Disneyland.
Anhui Yuan Xiao'ao Learning Paradise
To officially open in June

On April 22, Hefei Cultural Tourism released a public account message. Yuan Xiao'ao Learning Paradise will officially open in June.
It is understood that the park uses Yuan Xiao'ao as the main character of the story, linking with Xingxing Rabbit to create the "Book Secret Realm" storyline, forming an IP system that integrates natural scenes, research and learning interaction, and park operation, creating 30+ core amusement facilities for parent-child interaction, 100+ immersive gameplay, and covering the four seasons experience of "daytime viewing and nighttime stargazing". At the same time, the park integrates national style elegance and modern fashion, emphasizing the "immersive, interactive, safe, and educational" park experience. Through technological scenes, children can gain a deeper understanding of the connotation of traditional Chinese culture and natural science knowledge, fully unleash their imagination, and gain the growth of courage and wisdom.
Dahang Town Comprehensive Theme Park Project
Completion by October this year

On April 24, Wencheng released a public account message. Guanshanbei, Dahang Town Comprehensive Theme Park Project The current construction progress shows that the retaining wall project is more than 90% complete; infrastructure construction is 50% complete; water supply and drainage projects are completed; greening and slope construction is 70% complete; and site leveling is 50%-60% complete. It is expected to be completed as scheduled before October this year.
It is understood that the project is planned to be completed before the National Day holiday this year. With a total land area of about 18 mu, the park plans four sections: a red research and learning area, a non-legacy experience area, a sports area, and a children's playground.
Minhou Qishan Lake Park Ferris Wheel
Trial operation on the 25th
Zhongshan Hengyuan Ocean Cube Ring City Officially Opens on May 1st
It is understood that Zhongshan Hengyuan Ocean Cube Ring City is located in Xingzhong Square C Building, Shiqi Street , The exhibition space has three floors with a construction area of nearly 10,000 square meters It is an all-in-one experience-type oceanarium that integrates marine life exhibitions, marine science popularization, interactive performances, career experiences, marine classes, and parent-child interactions.
On April 19, the first "B.Duck Little Yellow Duck Parent-Child Resort" in China officially opened in Ya Pu Village, Xueyan Town, Changzhou City, Jiangsu Province.
It is understood that the B.Duck Little Yellow Duck Parent-Child Resort leverages the unique ecological and tourism resources of the local area, combining the cute and healing IP image with the leisurely lifestyle of the Jiangnan countryside. The resort features bright yellow buildings and 40 themed rooms, cleverly blending Jiangnan charm with cartoon fun. The specially designed "Taotao Duck" IP image is combined with the local peach industry, giving rise to themed catering and handmade experiences. According to the introduction, the operation team will also introduce ecological farming, pet interaction, and other special features in the future, and develop agricultural experience courses, transforming agricultural production into educational and entertaining parent-child activities.
It is reported that the Wonderful Sunbird Grand Circus, with
Hubei
Night tour project officially launched
On the evening of April 20, Hubei's
It is reported that this project takes the river and its banks as the main axis, constructing
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