CAAPA

To promote scientific investment, rational planning, safe operation, and experience upgrades in water parks, The China Association of Amusement Parks and Attractions (CAAPA) is scheduled to hold the “2025 Water Park Quality and Efficiency Improvement Executive Training Program” at Hangzhou Senbo Resort Park on May 8-9 The training program is market-oriented, interpreting industry development trends, analyzing changes in market demand, summarizing experiences from excellent cases, and helping enterprises improve and optimize their overall management levels in water park investment, development, planning, construction, and operation, thereby enhancing comprehensive competitiveness, achieving quality and efficiency improvements, and sustainable development. The arrangements for the training program are as follows:

Course Schedule

Training Fees

Course Interpretation

Course Outline:

The Development History of Water Parks

Product Iteration of Water Parks

Pain Points in Water Park Development

Future Development Trends of Water Parks

Course Highlights:

Clarify the path of water park development and iteration

Understand relevant cases of leading domestic and international water park developments

Understand the investment and operation pain points of water parks and the basic directions for solutions

Understand the future development trends of water parks

Instructor Introduction:

Zheng Wei, Director of the Education Professional Committee of China Association of Amusement Parks and Attractions, General Manager of Shenzhen Yuanchuang Cultural Tourism Development Co., Ltd.

Mr. Zheng Wei is one of the earliest practitioners in China's theme park industry; one of the main creators of Maya Beach; one of the main creators of the Happy Valley and Maya Beach brands; and has rich experience in product creation, project development research, planning, and operation of theme parks (water parks).

Course Outline:

Introduction to Senbo Resort Park

Operational Efficiency Analysis of Senbo Water Park

How Operational Thinking is Reflected in Water Park Design Phase

Key Points in Water Park Construction Process Management

Key Points in Water Park Construction Cost Control

Course Highlights:

Summarize the investment and development experience of New Century Senbo Water Park, share how to plan and design a water park from an operational and customer experience perspective, how to manage during the construction phase of a water park, how to manage project construction costs, and how to select equipment, etc.

Instructor Introduction:

Ye Jianping, General Manager of Hangzhou New Century Senbo Tourism Investment Co., Ltd.

Mr. Ye Jianping currently serves as the General Manager of Hangzhou New Century Senbo Tourism Investment Co., Ltd. “New Century Senbo” is a heavily upgraded “hotel + park” brand by New Century Tourism Group, based on over 30 years of hotel development and operation. New Century Senbo aims to create a one-stop short-haul holiday destination primarily for family customers, and has now become a brand-new one-stop leisure resort complex IP.

Mr. Ye Jianping has over 20 years of experience in the hotel industry. He entered the resort hotel sector in 2010, participating in the planning, design, and operation of multiple resort hotel projects, and has served as general manager for several hotels. In 2017, he began to fully participate in the construction and operation preparation of the Senbo project. In 2019, Hangzhou Senbo and Moganshan Senbo projects successively commenced operations. Currently, the company operates five projects: Hangzhou Senbo, Moganshan Senbo, Yunnan Senbo, Zhoushan Senbo, and Jiaxing Senbo. In the first half of 2025, Rizhao Senbo, Wuhan Senbo, and Tonglu Senbo will begin operations, and projects in Wenzhou and Guangde are currently under construction.

Course Outline:

Display and Analysis of Excellent Water Park Cases

Innovation and Operational Design Considerations for Water Parks

Course Highlights:

By reviewing the history of water park development and showcasing and analyzing excellent cases, this course explores the relationship between water park design and investment, operation, and visitor experience from various perspectives, illustrating how to optimize water park planning and design from an operational standpoint.

Instructor Introduction:

Zhang Min, Vice President of Sanderson Design Consulting (Shanghai) Co., Ltd.

Mr. Zhang Min currently serves as a Global Director at Sanderson Global and Vice President at Sanderson China (Sanderson Design Consulting (Shanghai) Co., Ltd.), possessing nearly fourteen years of professional experience in tourism industry consulting, theme park, water park, and attraction planning and design.

In recent years, he has led teams to complete dozens of high-quality domestic and international theme park, water park, scenic spot, and commercial entertainment complex projects, including: Dubai Mall Aquarium, Kuwait City Water Park, Uzbekistan Magic City Theme Park, China Resources Wanning Shimei Bay, Nanjing Huachang Dragon Valley, Dalian Yifeng Ice and Snow Entertainment World, Wanda Lanzhou Water Park, Guilin Sunac Water Park, Zhengjia Plaza, New Guangzhou Ocean World, Changsha Happy Valley, and has won numerous authoritative industry awards.

Course Outline:

Current Status and Limitations of Traditional Water Park Thematic Packaging

Foundation for Innovative Scenarios Empowering Water Parks

Application of Various Forms of Innovative Scenarios in Water Parks

Implementation Strategies and Challenges for Innovative Scenarios Empowering Water Parks

Course Highlights:

The Importance of Thematic Packaging in Water Parks

Issues with Traditional Themed Packaging

Concept and Connotation of Innovative Scenarios

Eco-friendly Innovative Scenarios

Inspiration for Water Park Themed Packaging Innovation

Instructor Introduction:

Sun Yi, Partner, Beijing Zhongcheng Meijing Culture and Creativity Group

Ms. Sun Yi is a partner of Beijing Zhongcheng Meijing Culture and Creativity Group and Beijing Zhongcheng Meijing Landscape Engineering Co., Ltd. She has been deeply involved in the cultural and tourism industry for seventeen years and is a senior expert in cultural and tourism planning and design. She has participated in the design and implementation of major domestic cultural and tourism projects, including theme park clusters such as Shanghai Haichang Ocean Park, Wushang Mengshijie Plaza Theme Park, and Wanda Cultural Tourism City series water parks. Innovative models include Wuyuan Wunüzhou, Kaiyuan Senbo Resort, Yixing Yao Lake Town, and Meet the Mountains and Seas City Resort Area.

Cultural and tourism performing arts classics include the Songcheng Millennium Love series of real-scene performances and immersive ice and snow theme theaters. She has unique insights and in-depth analysis of mountain resorts, animal resorts, ice and snow resorts, parent-child resorts, grassland resorts, ancient town resorts, and performing arts resorts.

Course Outline:

Building a Basic Water Park Safety System

Sudden Safety Issues During Operations

Analysis of Several Important Aspects of Water Park Operations

Course Highlights:

This course is based on the establishment of a basic water park safety system, emphasizing the "five-have" safety management logic. Building upon the establishment of an emergency response system and core team, it interprets the application of PDCA closed-loop management in the safe operation of water parks, guiding students on how to develop detailed safety operation plans based on the actual situation of the park.

This course delves into sudden safety issues in water park operations, helping students identify various safety risks, including potential equipment hazards, personnel behavioral risks, and environmental factors, to control safety from the source.

Instructor Introduction:

Jin Zongtao, Party Secretary and Chairman of Suzhou High-tech Tourism Industry Group Co., Ltd.

Mr. Jin Zongtao has been engaged in the tourism industry for nearly 30 years, serving as a middle and senior manager in Suzhou Amusement Park, Taihu Wetland Park, and Xuzhou Amusement Park. He has presided over and participated in the planning, construction, marketing, and management of large-scale theme parks, 4A-level tourist attractions, and tourism resorts. He is currently the deputy chief accountant of Suzhou New District High-tech Industry Co., Ltd. and the party secretary and chairman of Suzhou High-tech Tourism Industry Group Co., Ltd., responsible for the cultural tourism and commerce sector of Suzhou High-tech Co., Ltd. He has rich experience in project development and operation management, and was awarded the Model Worker of Suzhou High-tech Zone and Key Tourism Talent of Suzhou High-tech Zone in 2021.

Always adhering to the original mission of "bringing joy to tourists and vitality to the city," and with the business philosophy of "putting tourists in our hearts and employees on our shoulders," he leads the team to strive for excellence and work hard, combining park operation with planning, focusing on building a whole-region tourism development path and creating a comprehensive tourism resort area. He has successfully launched the "Xuzhou Amusement Park Resort Area," the largest tourism and resort complex in the Huaihai Economic Zone, the nation's first candy-themed parent-child interactive amusement center, and "Candy World," the largest indoor parent-child amusement park in East China.

Course Outline:

Water Park Operation and Equipment Overview (Current Situation and Challenges)

Water Park Visitor Experience Needs and Equipment Innovation

Water Park Equipment Innovation and Optimized Experience Strategies

Methods and Approaches for Enhancing Water Park Visitor Experience Through Equipment Innovation (Case Studies)

Course Highlights:

Starting from the current situation and challenges of water park operations and equipment, this course explores the relationship between visitor experience needs and equipment innovation. Through specific optimization strategies and case studies, it illustrates the methods and approaches for enhancing water park visitor experience through equipment innovation.

The course content covers several key areas of water park development, relying on real-world cases from well-known companies. It details innovative methods and approaches such as technology empowerment, themed development, diversified equipment selection, sustainable development of all-season equipment, and cross-border cooperation and cultural integration, helping participants gain a comprehensive understanding of industry trends and providing successful experiences to learn from.

Instructor Introduction:

Li Dongfang, Vice General Manager, Haishan Amusement

Mr. Li Dongfang is a senior water amusement equipment planning and development planner and holds an MBA in tourism management. He has been engaged in water park planning and planning for over 20 years. He has led and participated in the planning and equipment planning of more than 100 water parks, including Hengdian Film and Television City, Hainan Haihua Island, Harbin Poseidon, Lanzhou Wanda, Qingdao Eden, Ningbo Alahai, Wenzhou Amusement Park, Wuhan Zhongfa Senbo Amusement Park, and Hangzhou Tianmu Future Valley. He is one of the leading figures in the development of water amusement equipment in China and is currently the vice general manager of Guangdong Haishan Amusement Technology Co., Ltd.

Course Outline:

Introduction to Shenzhen Happy Valley Maya Water Park

Analysis of Pain Points in Water Park Services

Analysis of Water Park Service Needs

Sharing of Service Innovation Cases

Reflections and Suggestions for Service Improvement

Course Highlights:

Analysis of current pain points in water park services through evaluation data from major OTA platforms;

Summarizing a model for high-quality water park services based on practical experience;

Sharing experiences in service innovation and improvement using Shenzhen Happy Valley as an example;

Sharing suggestions for future service improvements in line with current trends in the cultural and tourism industry.

Instructor Introduction:

Fu Shihai, Deputy General Manager, Shenzhen Happy Valley

He graduated with a master's degree in tourism management from Sun Yat-sen University. He is currently the deputy general manager of Shenzhen Happy Valley, vice president of the Guangdong Provincial Tourism Scenic Spot Association, and a council member of the Shenzhen Quality Association.

Course Outline:

How to Trigger Secondary Dissemination of Performing Arts Activities: In-depth Deconstruction of the Synergistic Approach of Interactive Entertainment and Short Video Production

How to Leverage Empathetic Evaluations Through Excellent Service: Building a Three-Dimensional Emotional Connection System Through User-Generated Content

How Water Parks Can Utilize New Technologies and New Social Media

Course Highlights:

This course focuses on brand building and marketing promotion for water parks in the social media age. It unlocks operational codes from three dimensions: in-depth analysis of the "large interaction + small emotions" communication model, analysis of the linkage between interactive entertainment and short video production, and revealing how to build communication potential and stimulate emotional creativity; building a three-dimensional emotional connection system for user UGC, from meticulous service details to employee immediate compensation authorization mechanisms, showcasing the empathetic operational closed loop for improving visitor satisfaction; decoding cutting-edge technology empowerment paths, analyzing the operation of robot IPs, online drama marketing, and other innovative practices, providing a path for the rejuvenation of traditional water parks.

Instructor Introduction:

Li Jian, Chairman of Alai Water Park

Mr. Li Jian is the vice chairman of the Cultural Tourism Branch of the China Cultural Management Association, a member of the Water Park Special Committee of the China Tourism Association, and the vice chairman of the Ningbo Tourism Scenic Area Association. He has successively won the Hangzhou Asian Games torchbearer, the Pioneer of the Chinese Amusement Industry, the Annual Rising Star of the Zhejiang Provincial Cultural Tourism Ranking, and the Outstanding Builder of Socialism with Chinese Characteristics in the New Era in Ningbo. His relevant deeds have been reported by eleven columns of CCTV's comprehensive, news, and financial channels, including "News Live Room" and "Morning News". Reports have also appeared in Zhejiang Daily, Zhejiang News Broadcast, Ningbo TV's "First Interview", and Ningbo Daily and Ningbo Evening News.

Course Outline:

About Secondary Consumption in Water Parks

Characteristics of Secondary Consumption in Water Parks

Differences in Timing for Promoting Secondary Consumption in Water Parks

Methods for Selecting Secondary Consumption Goods in Water Parks

Course Highlights:

This training will analyze the differences in secondary consumption behavior between water parks and ordinary theme parks from the perspective of tourists, and discuss how to effectively increase secondary consumption in water parks through shop operation and product configuration. The training will use Japanese water park cases as the core explanation.

In the "Characteristics of Secondary Consumption in Water Parks" section, Mr. Nagano will introduce the important characteristics of rental income in water parks. Compared with waterless theme parks, water parks significantly increase their revenue through "rental services." Ordinary theme parks have a larger proportion of catering and merchandise sales, while water parks can generate considerable revenue from rental businesses. Ignoring this aspect will directly affect overall revenue.

In the "Differences in Timing for Promoting Secondary Consumption in Water Parks" section, the essential differences in the consumption timing of tourists in ordinary theme parks and water parks will be introduced. Ordinary theme parks increase consumption by extending the time spent in the store, while water parks win at the moment customers pass by the shops. Ordinary theme parks usually adopt strategies to attract customers to stay in the shops for a long time to promote consumption. However, water park customers generally urgently want to experience water projects as soon as possible, and forcibly extending their stay time is limited. The key is to let customers quickly perceive their needs.

In the "Methods for Selecting Secondary Consumption Goods in Water Parks" section, it will be introduced that the strategy of secondary consumption goods in water parks must start from the psychology of tourists, focusing not on "letting tourists choose freely," but on shaping the perception of "this is very practical/must-buy." Product layout needs to achieve immediate decision-making: requiring product displays to have a strong visual impact. In addition, it is necessary to achieve product combinations designed with "water scenes" as the core: focusing on recommending practical products that can evoke the association of "this will definitely be useful when playing by the water."

Instructor Introduction:

Nagano Masaru, Senior Consultant, Junzhiqingzuo Business Consulting

Mr. Nagano Masaru is one of the few experts in Japan and internationally with over 30 years of experience in on-site operation management of theme parks and recreational facilities. He was sent by Morgan Stanley to a loss-making theme park, and as the park's general manager, he turned the moribund park profitable in just three years.

He has personally inspected more than 400 theme parks in Japan and the Asia-Pacific region, accumulating a large amount of real data and operational methodologies. He specializes in customer acquisition prediction, income and expenditure planning, design and operation control, operation planning, SOP formulation, employee training, operational service improvement, park revenue increase strategies, etc., before project opening. He has served projects under Tokyo Disney, Universal Studios Japan, and Sony, Toyota, Nissan, Panasonic, etc. In China, he has participated in large consulting projects such as Shanghai Haichang Ocean Park, Sanya Haichang Dream Night City, Zhengzhou Haichang Tourism Resort, Shanghai Happy Valley, Beijing Happy Valley, various park projects under Hahe'an Group invested by MBK, and Didi Chuxing, winning the trust of numerous clients.

China Amusement Machine and Amusement Park Association

Liu Kaiye 13810707918