On May 20, the second China Theme Park Strategic Marketing Summit, hosted by the China Association of Amusement Parks and Attractions (CAAPA), co-organized by the Theme Park Marketing Professional Committee of the China Association of Amusement Parks and Attractions, Times Culture and Tourism, and Haihe An Culture and Tourism, was successfully held in Qingdao.

Yao Jun, President of the China Association of Amusement Parks and Attractions

Yao Jun, President of the China Association of Amusement Parks and Attractions, stated in his address that theme parks have been an important part of and the most innovative element driving the booming development of China's tourism industry. In recent years, under the guidance of a series of important documents such as the "Guiding Opinions on Standardizing the Development of Theme Parks" issued by the National Development and Reform Commission and the Ministry of Culture and Tourism, the theme park industry has adhered to healthy and orderly development as its guiding principle, actively integrating elements of traditional culture, rural areas, industry, education, and sports. Investment, construction, and operation levels have continuously improved, and through diversified innovative practices, theme parks have become a benchmark for the integration of culture and tourism in the new era, an engine for urban vitality, and an important vehicle for the people's pursuit of modernization and a better life.

President Yao Jun pointed out that the current pattern of the cultural and tourism industry is accelerating its restructuring, and the tourism consumer market is undergoing profound changes. Tourist demand is shifting from "sightseeing and checking in" to a deeper experience that is "diversified, personalized, and technological." Under the new circumstances, the overall tourism industry will gradually enter a new stage of development focused on "optimizing existing resources, meticulous cultivation, and improving quality and efficiency," and theme parks need to properly coordinate investment and returns, products and markets, and a series of other issues.

President Yao Jun suggested that, looking to the future, the development of Chinese theme parks should implement the important instructions and directives of General Secretary Xi Jinping on tourism work, and actively play a leading and exemplary role in the development of the tourism industry as a "people's livelihood industry" and a "happiness industry." We must adhere to cultural empowerment and tell Chinese stories; adhere to innovation-driven development and embrace the technological wave; adhere to improving quality and efficiency and optimizing operational management; and adhere to the safety bottom line and improve safety levels. Let theme parks not only be creators of happiness, but also inheritors of culture, leaders in technology, and cultivators of new industries!

Pan Feng, Party Secretary and Director of the Qingdao Municipal Bureau of Culture and Tourism

Wang Degang, Vice President of the China Tourism Association and President of the Shandong Provincial Tourism Industry Association

Pan Feng, Party Secretary and Director of the Qingdao Municipal Bureau of Culture and Tourism, and Wang Degang, Vice President of the China Tourism Association and President of the Shandong Provincial Tourism Industry Association, delivered addresses on behalf of the host and supporting units, respectively.

The event launched the "Appeal for Action to Revitalize Cultural and Tourism Consumption and Create a Better Life" and the "China Themed Lifestyle Appeal".

Xiong Xiaojie, Cultural and Tourism Strategic Marketing Expert and Chairman of Times Culture and Tourism

Gao Jie, Chief Executive Officer of Haihe An Culture and Tourism

Wang Hua, General Manager of Tangshan K歌儿 Group

Huang Yingjun, General Manager of Panda Zhuzhu Liangtouwu Industrial Development Co., Ltd.

Xie Meng, CEO of Zhengjia Group and Member of the Guangdong Provincial Committee of the Chinese People's Political Consultative Conference

Kou Weixuan, Global Vice President and Chief Channel Development Officer of MINISO

Liu Lei, Chairman of Jinshangtianhua Culture and Tourism Group

Xiao Di, Founder of Botao Culture

Li Xiang, Founder of Weixiang International

Chu Yun, Executive Director of Lukeshe Innovation Center

Zhang Zengqun, Deputy General Manager of Kaifeng Qingming Shanghe Garden Co., Ltd.

Zhang Hang, Senior Vice President of iQiyi

Liu Hankun, Founder of Yitaihaoxi Culture Media

Liang Ming, Chairman of Fantasy Forest Magic Culture Industry Group

Xiong Xiaojie, cultural and tourism strategic marketing expert and chairman of Times Culture and Tourism; Gao Jie, CEO of Haihe An Culture and Tourism; Wang Hua, general manager of Tangshan K歌儿 Group; Huang Yingjun, general manager of Panda Zhuzhu Liangtouwu Industrial Development Co., Ltd.; Xie Meng, CEO of Zhengjia Group and member of the Guangdong Provincial Committee of the Chinese People's Political Consultative Conference; Kou Weixuan, global vice president and chief channel development officer of MINISO; Liu Lei, chairman of Jinshangtianhua Culture and Tourism Group; Xiao Di, founder of Botao Culture; Li Xiang, founder of Weixiang International; Chu Yun, executive director of Lukeshe Innovation Center; Zhang Zengqun, deputy general manager of Kaifeng Qingming Shanghe Garden Co., Ltd.; Zhang Hang, senior vice president of iQiyi; Liu Hankun, founder of Yitaihaoxi Culture Media; and Liang Ming, chairman of Fantasy Forest Magic Culture Industry Group, shared their insights on topics such as "All theme parks deserve a second chance," "From theme parks to themed lifestyles," "Theme park thinking to create popular commercial districts," "Animal IPs driving immersive development of theme parks," "Culture, commerce, and tourism thinking breaking the boundaries between commerce and scenic areas," "Retail innovation and theme park thinking," "Night economy thinking and theme park doubling strategy," "Chinese original IPs empowering theme parks," "Insights into the "new cultural and tourism revolution" in commercial spaces," "Community support for the sustainable operation of theme parks," "How Qingming Shanghe Garden maintains its popularity," "From online IPs to offline theme parks," "How small dramas can create a large market," and "How theme parks can attract tourists using magic culture."

Yan Xiangjun, Party Secretary of Shandong Tourism Vocational College, hosted the roundtable discussion on “The Two-Way Rush Between Theme Parks and Cities,” with Guan Shilei, Party Secretary and Director of the Zhongmu New District Bureau of Culture, Radio, Film, Tourism, and Sports; Yang Bowen, General Manager of Guangzhou R&F Cultural Tourism City; Guan Baojia, General Manager of Haihe An Qingdao Polar Ocean Park; Guan Baojia, the creator of the Jincheng Situ Town cultural tourism brand; Zhou Xiaoming participated in the roundtable discussion.

Min Min, founder and chairman of Jinbang Cultural Tourism, hosted the roundtable discussion on "Revamping Theme Parks," with Jiang Jie, CEO of Huanjing International Immersive Industry Platform; Xia Jiaoyang, co-founder of Yisheng Xiangyang; Yang Hanjing, founder of GOODONE Secondhand Warehouse; and Jin Nan, vice president of Universal Music Greater China, participating in the roundtable discussion.