From the first day, we established a "chart-based combat plan" and scheduled the progress in reverse order. Since there are no completed LEGOLAND cases in China, there is no experience to replicate, coupled with objective factors such as the epidemic and extreme weather, the development plan was once extended to more than 56 months. New Jinshan Investment Holding Group Deputy Director of the Party and Government Office Cai Wangcheng said: "We have received strong support from government departments, and have always maintained close cooperation with the foreign team, sprinting all the way to regain the lost progress. We are about to break through this 'impossibility'. ”

Construction and construction are "racing", and government departments are also working hard to "cheer" 。

As the largest LEGOLAND Resort in the world in terms of opening scale, Shanghai LEGOLAND has 24 core rides, of which 20 need to be imported. Thousands of LEGO brick art models and a large number of supporting equipment and facilities throughout the park are also need to be imported. 。

" We established a working team headed by the main responsible persons, and went to LEGOLAND many times for on-site office work, specifically answering and solving various problems encountered by the park in import and export work ， and ensured the park's customs business through dedicated personnel and positions ' only one person to find, only one run '". Zhang Youjun, the third-level organizer of Jinshan Customs, introduced.

For the LEGOLAND project, Jinshan Customs has been using a project-based management model, changing from the original decentralized inspection and supervision of batches and individual goods to centralized inspection and supervision of the entire set of equipment and the entire project. In carrying out specific work, innovative use of "embedded" inspection and supervision, where customs and the park communicate in advance about the arrival of goods and installation and debugging work plans, customs inspectors participate in the park's own receiving and installation and debugging work, realizing synchronous inspection and supervision, effectively improving overall work efficiency.

As of now, Shanghai LEGOLAND has successfully imported a total of 28 sets and more than 160 batches of various amusement equipment, toy models, and lighting control systems, involving approximately 400 million yuan 。 equipment safe, smooth, and on-time installation and debugging, ensuring the construction progress of the entire project.

The second "impossibility" is "overtaking in a straight line."

Currently, there are 3 LEGOLANDs under construction in China, located in Chengdu, Shenzhen, and Shanghai. Among them, the Chengdu project started in June 2020, the Shenzhen project started in August 2021, and the Shanghai project started in November 2021, making it the latest of the three to start construction. However, from the current situation, only Shanghai can achieve the goal of opening this summer, achieving "China's first launch." "It can be said that in a sense, we have achieved the 'Shanghai speed' and 'Jinshan speed.'" Cai Wangcheng said.

A resort is a systematic project, and it is impossible to complete such a complex construction task with only one or two teams. As early as 2021, Jinshan proposed the overall goal of "China's first launch, global flagship." Over the past three years, the senior foreign team has visited Jinshan every year, expressing great amazement at the progress of the park and surrounding supporting projects, which has shown "a different look every year." They have gradually recognized the goals and visions proposed by Jinshan, and have continuously tilted the global design, construction, and operation resources to the Shanghai project, bringing together the joint efforts of both Chinese and foreign parties.

In order to provide tourists with the best experience, Jinshan has also invested in the construction of a series of supporting projects such as commerce, transportation, and municipal projects while developing LEGOLAND. Project list After clarification, funding became the first hurdle. Relevant departments such as the National Development and Reform Commission, Water Affairs Bureau, and Traffic Committee, by identifying every applicable policy, including special bonds and special national bonds, sought a sum of policy funds; the financial department, by optimizing expenditure structure and spending money where it's most needed, secured a sum of fiscal funds; and New Jinshan Group, by strengthening cooperation with financial institutions and promoting the full arrival of foreign investment, resolved a sum of development funds.

Ultimately, all parties collaborated to leverage over 10 billion yuan in capital, making Shanghai Legoland one of the few ten-billion-level investment projects in the city and enhancing the development quality of the entire area.

As one of the city's major projects, Shanghai Legoland can be said to have received the "overwhelming support" from departments at all levels.

"In April 2022, during the city's epidemic lockdown, many works came to a halt. As builders of the park, we were very anxious; every extra day of waiting meant a day's loss in progress. While the district construction and management department worked from home, they completed 了 process reengineering , creating a green channel for the park and being the first to completed 了 early-stage general contracting ' construction pre-qualification 's remote bidding, becoming the city's ' first bid ', making it possible for Legoland to be one of the first projects in the city to resume work." ” Cai Wangcheng recalled.  

As the project reached its final stage, problems piled upon problems, and difficulties upon difficulties. To ensure the debugging of amusement equipment, the project needed to pause some theme packaging construction, which in turn affected landscape paving work. Teams from all parties would often debate a single issue until the early morning, until they found an "optimal solution" to ensure all issues could be addressed promptly. Through the 100-day sprint action, teams from all parties and present site over 4000 constructors joined hands to carry out "saturated" operations, compressing the construction completion time by nearly half.

As trial operations approached, tourists' attention to construction progress and equipment safety continued to rise. " We will continuously conduct inspection and supervision of imported goods for the park, help the park solve various import and export business challenges, and conduct final acceptance of imported complete sets of equipment after installation and debugging, forming a closed loop of inspection and supervision to ensure compliance with our country's laws, regulations, and technical standards, guarantee the safe and smooth opening of the park, and ensure our visitors have a comfortable and worry-free experience." ” Zhang Youjun stated.

Shanghai Legoland Resort also prepared various colorful performances and entertainment activities to create an all-round fun experience for visitors. Furthermore, besides the park itself, the construction team is also committed to creating an interesting and fun commercial street, adopting a "park + street" dual-attraction operating model to amplify the joyful atmosphere of the area.

Since last year, Aegean Colorful Lane Commercial Street has negotiated with over 300 first-tier brands and successfully introduced a number of Jinshan's first stores, including a segment of the "From Old Jinshan to New Jinshan" anecdote.

" Blue Bottle Coffee ” brand is hailed as "the Apple of the coffee world" ， globally, it has over 100 stores. 。 The brand's locations are typically in prime areas of first-tier cities, such as Jing'an Kerry Centre and Grand Gateway 66 in Shanghai. Colorful Lane Commercial Street is located in Jinshan, which is in the far suburbs from a city-wide perspective, and initially did not receive favor from brands. In response to this situation, the investment attraction team actively shifted its thinking, put great effort into uncovering its unique characteristics, and proactively proposed that the commercial street is not only a park ancillary but also has the attribute of a "million-level traffic entrance". Such a unique advantage is rare nationwide. At the same time, with the successive arrival of several popular brands, "Blue Bottle Coffee" was successfully prompted to expect the creation of a new brand landmark, and after more than 6 months of negotiations, both parties successfully partnered.

Recommended Important Cultural and Tourism Events

2025 China Parent-Child Tourism Innovation and Development Forum

June 12-13, Shanghai Jinshan Crowne Plaza Hotel