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Update: A Complete Guide to Subsidy Policies for Culture and Tourism Projects

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2025-02-14

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Key Cultural Tourism Event Recommendations

2025 China Tourism, Leisure and Entertainment Industry Annual Conference

March 18-20 · Beijing

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Editor-in-Chief | Yang Ming

Editor | Liu Kaiye

Source | Lvwei Cultural Tourism

2024 has been a year of vigorous growth for the tourism industry, with cultural tourism consumption becoming a vital force in expanding and boosting consumption. The significant role of "the tourism industry as a new growth point for the national economy and a strategic pillar industry for the national economy" is becoming increasingly prominent. In 2025, with the expansion of the "tourism empowerment effect," governments and cultural tourism departments in various provinces and regions attach great importance to investment and financing in the cultural tourism industry, constantly exploring innovative cultural tourism financing and broadening enterprise financing channels. This article will focus on the policy-backed support funds available for cultural tourism project development.

Central Budgetary Investment Subsidy Policies

(I) Central Subsidies for Local Public Cultural Service System Special Funds

1. Key Directions: Includes providing basic public cultural service projects, maintenance and equipment procurement for public cultural and sports facilities, talent team building for grassroots public cultural services, and other basic public cultural service projects. The specific expenditure scope of basic public cultural service projects includes reading newspapers, listening to radio, watching TV, watching movies, local opera performances, facility opening services, and cultural and sports activities. Maintenance and equipment procurement for public cultural and sports facilities: (1) Maintenance and equipment procurement for public libraries, cultural centers, museums, memorial halls, theaters, stadiums, radio and television transmission (monitoring) stations, relay stations, satellite earth stations, and broadcasting organizations that retain the nature of public institutions. (2) Maintenance and equipment procurement for art troupes and news publishing units that retain the nature of public institutions; maintenance and protection of cultural relics protection units at or below the provincial level; maintenance and equipment procurement for township and village grassroots comprehensive cultural service centers. (3) Procurement of mobile cultural vehicles.

2. Subsidy Standards: Mobile stage vehicles are assessed at a standard of 500,000 yuan per vehicle; public welfare opera performances (opera going to rural areas) are assessed at a standard of 6 performances per township per year, with a subsidy of 5,000 yuan per performance; public welfare opera performances (free or low-price performances of endangered opera types) are assessed for provincial subsidy funds based on the number of endangered opera types and a calculation standard (100 performances purchased annually at 5,000 yuan per performance), with the specific purchasers, number of performances, and subsidy standards for public welfare performance services determined by the financial departments and cultural and tourism departments of the relevant provinces (autonomous regions, municipalities directly under the central government, cities specifically designated in the state plan, including Xinjiang Production and Construction Corps, hereinafter collectively referred to as provinces), and the implementation plan reported to the Ministry of Culture and Tourism for filing; operating and maintenance fees for central radio and television program wireless coverage are assessed according to current standards; wired high-definition interactive digital set-top boxes in ethnic areas are assessed at a one-time subsidy of 100 yuan per household; and projects to address shortcomings in national fitness venues and equipment are assessed at 200,000 yuan per sub-district (township), with relevant provincial financial departments and sports departments avoiding overlap with projects funded by other central government financial funds when arranging project budgets.

General project subsidy funds adopt the factor allocation method, which includes basic factors, business factors, and financial capacity factors. The allocation amount is calculated based on basic factors and business factors (each accounting for 50% weight), and then adjusted to determine the subsidy amount according to the fiscal difficulty coefficient of each province (autonomous region, municipality) stipulated in the central government's equalization transfer payment method.

(II) Intangible Cultural Heritage Protection Funds

1. Key Directions: (1) Representative project protection subsidies, used to subsidize expenditures related to representative projects such as archival investigation, research and publication, protection plan formulation, carrying out inheritance and practice activities, exhibitions and performances, promotion and popularization, and procurement of necessary inheritance practice tools. (2) Representative inheritor subsidies, used to subsidize expenditures for representative inheritors to carry out inheritance activities such as teaching apprentices, imparting skills, and exchanges. (3) National cultural ecological protection zone construction subsidies, used to subsidize expenditures related to national cultural ecological protection zones such as planning and compilation, research and publication, digital protection, rental or repair of inheritance experience facilities, popular education, and promotion. (4) China Intangible Cultural Heritage Inheritor Study and Training Program (hereinafter referred to as Study and Training Program) subsidies, used to subsidize expenditures incurred in carrying out the study and training program, such as study and training. (5) Representative inheritor recording subsidies, used to subsidize expenditures for systematically recording representative inheritors. (6) Other expenditures determined by the Ministry of Finance and the Ministry of Culture and Tourism.

2. Support Methods: Subsidies for key projects are allocated using the project-based method. The project subsidy amount is determined based on the application status of each province, intangible cultural heritage protection needs, workload, project budget execution, and performance. General project subsidies are allocated using the factor-based method. Allocation factors include the number of representative projects, the number of annual protection tasks for representative projects, the number of representative inheritors, the number of representative inheritor records, and the number of tasks for the Study and Training Program. Among these, the number of representative projects is determined based on the list announced by the State Council; the number of annual protection tasks for representative projects is determined based on the Ministry of Culture and Tourism's annual budget review of representative projects; the number of representative inheritors is determined based on the list announced by the Ministry of Tourism; and the number of representative inheritor records and tasks for the Study and Training Program are determined based on the Ministry of Culture and Tourism's annual work tasks. UNESCO Intangible Cultural Heritage List and Register items already listed as key projects are not used as calculation factors. The allocation formula is as follows: Subsidy funds for a certain province = Number of representative inheritors × Calculation standard + Number of representative inheritor records × Calculation standard + (Number of representative projects in that province / Total number of representative projects in all provinces × 45% + Number of representative project protection tasks in that province / Total number of representative project protection tasks in all provinces × 45% + Number of Study and Training Program tasks in that province / Total number of Study and Training Program tasks in all provinces × 10%) × Subsidy amount for representative projects and Study and Training Programs in all provinces × Performance evaluation adjustment coefficient.

The performance evaluation adjustment coefficient is as follows:

(III) Special Funds for Cultural Industry Development

1. Key Directions: Support the development of the cultural industry, improve the modern cultural industry system and market system, innovate production and operation mechanisms, safeguard national cultural security, enhance the overall strength of the cultural industry, and promote high-quality development of the cultural industry.

2. Support Methods: Allocation is done using the project-based method, specifically divided into three categories: (1) Projects for promoting the development of the film and television industry, managed by the Central Propaganda Department, which provide subsidies to relevant key film and television projects, emphasizing political, ideological, and guiding support; (2) Projects for promoting the development of foreign cultural trade, managed by the Ministry of Commerce, which reward enterprises with good cultural service export performance according to certain standards; (3) Projects determined by the Central Committee of the Communist Party of China and the State Council.

(IV) Central Special Lottery Public Welfare Fund for Extracurricular Study and Practice Activities for Primary and Secondary School Students

Supported Objects: During the "14th Five-Year Plan" period, in response to the development needs of extracurricular study and practice activities for primary and secondary school students nationwide, the planning and layout of bases and camps will be further improved. Each year, support will be provided to 20 new bases for carrying out study and practice activities, with new bases not having previously received support from the Central Special Lottery Public Welfare Fund; support will be provided to 32 camps for carrying out study and practice activities, with dynamic adjustments.

Funding Incentives: Project funds are generally supported based on a basic standard of no more than 1.5 million yuan per base per year and no more than 5 million yuan per camp per year.

National Cultural Tourism Industry and Project Policies

(I) Cultural Tourism, Health and Wellness Public Welfare and Infrastructure Subsidy Policies

1. Incentive Policies: Encourage the absorption of social capital, promote the PPP model, and for public welfare and basic infrastructure construction with no or very low rate of return, the National Development and Reform Commission will coordinate the arrangement of central budgetary investment.

2. Subsidy Standards: The Implementation Plan clarifies the central investment subsidy standards for 2022: In principle, the central investment subsidy ratios for the eastern, central, and western regions (including regions that enjoy central and western treatment according to relevant national policies) are 30%, 60%, and 80%, respectively. Projects in the Tibet Autonomous Region, the four Tibetan areas of Sichuan, Yunnan, Gansu, and Qinghai provinces, and the four southern Xinjiang prefectures of the Xinjiang Uygur Autonomous Region (including the Xinjiang Production and Construction Corps) can be fully subsidized (100%) according to the maximum subsidy amount determined in the plan.

3. Scope of Application:

(1) Public cultural service facilities construction: Construction of broadcasting and television production capabilities of county-level broadcasting and television institutions in impoverished areas. Phase II construction of basic infrastructure for radio and television wireless transmitting and receiving stations. Phase II construction of the East Wind Project for minority ethnic news and publishing.

(2) National cultural and natural heritage protection facilities

(3) Main construction content of key projects of nationally key cultural relics protection units: Cultural relics protection and management facilities, cultural relics protection fences and walls, boundary markers and piles, improvement of cultural relics appearance, improvement of the surrounding environment of important historical remains, improvement of important node spaces or traditional street facades, improvement of historical water systems, afforestation, etc.; necessary display and utilization facilities, such as signage systems, protection and display sheds and halls, cultural relics warehouses, necessary display rooms, visitor management service centers, etc.; basic infrastructure required for protection, such as water supply and drainage facilities and pipeline construction and renovation, power facilities construction and renovation, heating and gas facilities and pipeline construction and renovation, garbage collection and transfer facilities and public toilets, disaster prevention and mitigation facilities, etc.;

(4) Basic reception facilities, such as ecological parking lots, necessary external connecting roads, and internal sightseeing walkways.

(5) Main construction content of general projects of nationally key cultural relics protection units: ① Cultural relics protection and management facilities; ② Cultural relics protection fences and walls; ③ Boundary markers and piles, urgently needed disaster prevention and mitigation facilities; ④ Sanitation facilities, simple patrol walkways; ⑤ Water supply and drainage, power, etc., rescue protection infrastructure.

(6) Main construction content of historical and cultural cities and historical and cultural blocks: ① Construction or renovation of infrastructure, such as construction and renovation of water supply and drainage facilities and pipelines, construction and renovation of power facilities and lines, construction and renovation of heating and gas facilities and pipelines, garbage collection and transfer facilities, public toilets, fire-fighting facilities, etc. ② Environmental improvement, necessary landscape environmental improvement, historical water system improvement, traditional street facade improvement, street afforestation, etc., for public spaces such as street entrances and exits, surrounding iconic buildings, banks, wharves, and stages. ③ Based on maintaining the historical pattern and spatial scale of the roads, traditional road materials and paving methods are used for repairs. Add necessary ecological parking facilities, etc. ④ Repair and utilization of publicly owned historical buildings, encouraging the government to organize the necessary repair and renovation of unoccupied, publicly owned vacant historical buildings for use as local grassroots comprehensive public cultural service centers, visitor service centers, and other public service purposes.

(7) Main construction content of national intangible cultural heritage: ① Traditional performing arts: performance theaters, rehearsal halls, and related auxiliary rooms, etc. The total scale does not exceed 3,000 square meters; any excess is not included in the support scope. ② Traditional handicrafts: production and training rooms, craft display halls, and related auxiliary rooms, etc. The total scale does not exceed 2,000 square meters; any excess is not included in the support scope. ③ Traditional folk activities: outdoor performance venues, small indoor display spaces, warehouses, etc. The total building area does not exceed 1,000 square meters; any excess is not included in the support scope.

(8) Main construction content of national natural heritage sites: ① Protection and monitoring facilities. Construction of necessary visitor flow monitoring and control and planning and supervision facilities, such as ticket reservation systems, scenic area entrance access control facilities, video surveillance facilities for key scenic spots and routes, real-time monitoring and information release systems for visitor volume, emergency rescue and command and dispatch systems, planning and implementation monitoring facilities, etc. ② Protective infrastructure. Construction of necessary environmental improvement and ecological restoration, garbage and sewage collection, sanitation facilities, comprehensive disaster prevention and mitigation and monitoring and warning facilities, small management rooms, etc. Road traffic facilities. Construction of necessary and characteristic slow-travel sightseeing road facilities, such as walking trails, wooden walkways, ecological parking lots, and necessary scenic area external connecting roads (mainly to solve dead-end roads and the last kilometer problem, does not support the construction of long-distance roads outside the scenic area), etc. Construction of necessary resource display facilities, visitor interpretation and education facilities (display centers, signs, science education facilities, etc.), sightseeing safety facilities, etc.

(9) Main construction content of national park system pilot program: ① Ecosystem and heritage resource protection facilities: Ecosystem protection construction, such as forest management, afforestation closure, forest fire prevention, pest and disease control, soil and water conservation, etc., on-site protection facilities for natural relics and geological relics, biodiversity protection, such as wildlife rescue facilities, etc., related cultural heritage, community customs protection facilities, etc. ② Supporting infrastructure: necessary patrol roads, environmental improvement, garbage and sewage treatment, sanitation facilities, comprehensive disaster prevention and mitigation facilities, small management rooms, etc. ③ Protection and monitoring facilities: ecological monitoring facilities, including ground station networks, remote sensing monitoring, data platforms, etc., visitor flow monitoring and control facilities, emergency rescue facilities, etc. ④ Science education and sightseeing service facilities: exhibition halls, science museums, etc., outdoor science education displays, science education information stations, signage systems, etc., resource display facilities, visitor interpretation and education facilities, etc.

(10) Main construction content of tourism public service guarantee facilities construction: ① Tourist information centers; ② Regional tourism emergency rescue bases; ③ Tourist gathering and distribution centers; ④ Gathering and distribution sub-centers and gathering and distribution points; ⑤ Tourism traffic guidance signage systems; ⑥ Tourism data centers, etc.

Main construction content of key scenic area infrastructure construction: ① Tourist information centers; ② Regional tourism emergency rescue bases; ③ Tourist gathering and distribution centers; ④ Gathering and distribution sub-centers and gathering and distribution points; ⑤ Tourism traffic guidance signage systems; ⑥ Tourism data centers, etc.

Main construction content of red tourism infrastructure construction: ① Connecting roads from national red tourism classic scenic areas to main traffic arteries; ② Roads, walkways, parking lots, toilets, water and electricity supply facilities, garbage and sewage treatment facilities within the scenic area; ③ Fire-fighting facilities, security monitoring facilities, exhibition halls, interpretation and education systems, visitor information service facilities, and environmental improvement, etc.; ④ Necessary repair and protection of national-level anti-Japanese war memorial facilities and sites.

(II) Tourism Project Subsidy Policies

1. Sightseeing and Picking Leisure Agriculture:

(1) Horticultural production demonstration base projects of the Ministry of Agriculture's comprehensive agricultural development, with general support funds of approximately 2 million yuan;

(2) High-quality economic forest demonstration projects of the Ministry of Forestry's comprehensive agricultural development, with support funds of approximately 1.5 million to 3 million yuan.

(3) Standardized creation projects for horticultural crops under the Ministry of Agriculture, with support funds between 500,000 and 1 million yuan.

(4) Fruit and vegetable standard garden creation projects of the Ministry of Agriculture, with support funds between 250,000 and 1 million yuan.

(5) High-yield creation projects of the Ministry of Agriculture, with support funds of approximately 500,000 to 1 million yuan.

2. Science and technology demonstration park and other sightseeing areas with integrated science popularization and leisure agriculture:

(1) Cold chain logistics project of the National Development and Reform Commission;

(2) Key support projects for trade and circulation;

(3) Agricultural products origin processing subsidy project of the Agriculture Bureau;

(4) Agricultural science and technology promotion and demonstration project;

(5) Technology transformation project;

(6) Pilot project of modern agricultural park;

(7) Financial subsidies for agricultural comprehensive development and industrialized operation, concessional loans, one county, one specialty, and leading enterprise-driven projects.

(8) Financial support project for agricultural industrialization;

(9) Fruit and vegetable industry project of modern agricultural development fund;

(10) Agricultural comprehensive development and supply and marketing cooperation demonstration project of the supply and marketing cooperative.

3. Leisure agricultural park:

(1) Creation project of demonstration sites for leisure agriculture and rural tourism;

(2) Farmer entrepreneurship project of leisure agriculture in agricultural product processing industry;

(3) Poverty alleviation tourism project.

4. Modern agricultural industrial park project:

(1) Leading area of advantageous and characteristic industries;

(2) Modern technology and equipment integration area;

(3) Integration development area of the first, second, and third industries;

(4) Incubation area for entrepreneurship and innovation of new business entities;

(5) Core demonstration area of modern agriculture

5. Agricultural products origin processing subsidy project: Focus on supporting farmers and farmer professional cooperatives in building potato storage cellars, fruit and vegetable ventilation warehouses, cold storage, and drying rooms and other origin processing facilities.

6. Rural integrated development project: Six major supporting systems: production system, industrial system, operation system, ecological system, service system, and operation system.

7. Biomass energy comprehensive utilization demonstration project: Biomass molded fuel, livestock and poultry breeding farm biogas power plants, etc., projects for the utilization of waste.

8. Modern agricultural park pilot project application and project approval: Modern agricultural park

9. Small and medium-sized enterprise technology innovation fund modern agriculture field project: Patents for technological innovation

10. Agricultural comprehensive development and industrialization development project: Supporting professional households, family farms, farmer cooperatives, and agricultural enterprises

11. Application of the modern young farm owner plan project: Regarding the cultivation project of modern young farm owners

12. National Chinese herbal medicine production support project:

If it is a rural tourism project based on Chinese herbal medicine planting, projects can be submitted to the National Economic and Trade Commission, including:

(1) Research and development and promotion and application of scientific and technological achievements of the wild medicinal material resources trade committee and the transformation of wild medicinal materials into domesticated and farmed ones;

(2) Research and promotion and application of advanced technologies for planting and breeding Chinese herbal medicines;

(3) Construction of Chinese herbal medicine bases for large and scarce varieties;

(4) Construction of Chinese herbal medicine seed and seedling bases;

(5) Chinese herbal medicine storage technology and improvement of Chinese herbal medicine storage facilities;

(6) Research and promotion and application of Chinese herbal medicine slice processing technology.

13. National agricultural comprehensive development industrial integration project: Industrial integration, land management, organic fertilizer low-residue pesticides, and agricultural film projects

14. Application for the "National Outstanding Rural Practical Talents" funding project: Large-scale planting and breeding households, family farm owners, science and technology demonstration households, backbone members of farmer cooperatives, university village officials, basic organization leaders, and returnees entrepreneurs, etc.

15. Regional ecological circular agriculture demonstration project: Collection and storage of agricultural and sideline resources, feed processing of agricultural and sideline resources, integrated farming and agricultural field absorption base, treatment of livestock and poultry waste, comprehensive utilization of straw, and other construction contents that meet the requirements.

16. Application for the national agricultural comprehensive development project: Production and processing base of high-quality crop seeds, demonstration base for breeding and production of horticultural high-quality seeds, pilot project of fruit tea breeding and integrated seedling base, and livestock and poultry high-quality seed breeding project

17. Agricultural comprehensive development forestry demonstration project: Support for woody oil plants, national reserve forests, forest understory economy, and regional characteristic economic forests and other forestry demonstration projects

18. Leading enterprise-driven industrial development pilot project: Construction of public welfare projects such as agricultural infrastructure, high-quality seed breeding, agricultural pollutant control, comprehensive utilization of waste, and socialized service systems, as well as the promotion and application of new products and technologies, and deep processing of agricultural products.

19. Application for the return-to-home entrepreneurship action plan for rural workers and other personnel: Implementation of targeted tax reduction and universal fee reduction policies, implementation of agricultural and rural industrial support policies, and strengthening the creation of new policies.

20. Poverty alleviation project: Agricultural product processing industry with strong ability to increase farmers' income.

(3) Subsidy funds for free opening of museums and memorial halls

1. Key directions:

(1) Operating expense subsidy. Used to subsidize museums, memorial halls, and national patriotism education demonstration bases (hereinafter referred to as museums included in the central free opening list) included in the free opening list determined by the Central Propaganda Department, Ministry of Finance, Ministry of Culture and Tourism, and the State Administration of Cultural Heritage, for normal operation after implementing free opening, and expenses for improving public service capabilities, etc.

(2) Exhibition and display subsidy. Used to subsidize museums, memorial halls, and national patriotism education demonstration bases under the jurisdiction of the propaganda, culture and tourism, and cultural relics authorities that have already implemented free opening, for expenses such as the design of basic exhibition layout plans, the purchase of relevant materials and equipment, construction, supervision, and expert consultation.

(3) Subsidy for national key museums. Used to subsidize national key museums determined by the State Administration of Cultural Heritage and the Ministry of Finance, to improve collection protection, exhibitions, academic research, talent cultivation, exchange and cooperation, and social education.

2. Support methods:

(1) The operating expense subsidy adopts the factor method allocation. The specific determination method is as follows:

A. Basic operating subsidy. Allocation factors are the number of museums, memorials, and national patriotic education demonstration bases included in the free opening list determined by the Central Propaganda Department, Ministry of Finance, Ministry of Culture and Tourism, and the State Administration of Cultural Heritage. According to the administrative affiliation of museums and memorials, they are divided into provincial-level museums, prefecture-level museums, and county-level museums. The basic operating subsidy calculation standard is: 5 million yuan per provincial-level museum per year, 2 million yuan per prefecture-level museum per year, and 500,000 yuan per county-level museum per year. The Ministry of Finance may dynamically adjust the standard based on factors such as the needs of business development and financial capacity. The central and local governments share the burden in different proportions according to the region, divided into five tiers. The central government bears 80%, 60%, 50%, 30%, and 10% of the first to fifth tiers respectively. The first tier includes 12 provinces, autonomous regions, and municipalities directly under the Central Government: Inner Mongolia, Guangxi, Chongqing, Sichuan, Guizhou, Yunnan, Tibet, Shaanxi, Gansu, Qinghai, Ningxia, and Xinjiang. The second tier includes 10 provinces: Hebei, Shanxi, Jilin, Heilongjiang, Anhui, Jiangxi, Henan, Hubei, Hunan, and Hainan. The third tier includes 3 provinces (excluding separately planned cities): Liaoning, Fujian, and Shandong. The fourth tier includes 4 provinces and municipalities directly under the Central Government: Tianjin, Jiangsu, Zhejiang, and Guangdong, and 5 separately planned cities: Dalian, Ningbo, Xiamen, Qingdao, and Shenzhen. The fifth tier includes 2 municipalities directly under the Central Government: Beijing and Shanghai. For areas explicitly enjoying western policies as determined by the CPC Central Committee and the State Council, the central government will provide subsidies at a rate of 80%.

B. Subsidy for reduced ticket revenue. For museums included in the central free opening list from 2008 to 2010, the central government fully bears the reduction in ticket revenue resulting from the implementation of the central free opening policy that year.

(2) Operating expense subsidies are allocated and issued by the central government based on the above factors.

The calculation and allocation formula is as follows: Subsidy amount for a province (region, municipality) = ∑[Number of provincial (prefecture-level, county-level) museums in a province (region, municipality) × Basic operating subsidy calculation standard] × Central government's share + Subsidy for reduced ticket revenue. Provincial-level finance departments can allocate operating expense subsidies based on the progress of free opening work, museum evaluation and rating results, performance evaluation, etc., provided by provincial-level publicity, culture and tourism, and cultural relic authorities, and determine the specific subsidy amount for museums included in the central free opening list.

(3) The display and exhibition subsidy is allocated using the project method, determined by the Ministry of Finance based on the application situation of the Central Propaganda Department and the State Administration of Cultural Heritage. Museums, memorials, and national patriotic education demonstration bases applying for display and exhibition subsidies must have their basic display and exhibition outlines and layout drafts reviewed or filed before applying for funds.

Among them, the basic display and exhibition outlines and layout drafts of national patriotic education demonstration bases need to be reviewed and approved by the Central Propaganda Department in conjunction with the State Administration of Cultural Heritage; the basic display and exhibition outlines and layout drafts of museums and memorials belonging to revolutionary historical facilities need to be reviewed and approved by the local publicity department in conjunction with the cultural relic department; the basic display and exhibition outlines and layout drafts of other museums and memorials not within the above scope need to be filed with the local cultural relic department. The display and exhibition subsidy standards are as follows: In principle, for exhibition areas with a floor area of 10,000 (inclusive) square meters or more, the subsidy shall not exceed 20 million yuan; for 5,000 (inclusive) to 10,000 square meters, the subsidy shall not exceed 10 million yuan; for 2,000 (inclusive) to 5,000 square meters, the subsidy shall not exceed 4 million yuan; for less than 2,000 square meters, the subsidy shall not exceed 2 million yuan. Subsidies may be appropriately increased for key display and exhibition projects determined by the CPC Central Committee and the State Council.

(4) Subsidies for national key museums are allocated using the factor method. Factors include: building area (10%), number of collections (10%), number of international cooperation projects (10%), number of exhibitions (20%), number of visitors (20%), number of research achievements (15%), and number of social education events (15%).

Subsidies for national key museums are adjusted based on the performance evaluation results of national key museums. The performance evaluation adjustment coefficient is as follows:

The calculation and allocation formula is as follows:

Total number of factors for a province (region, municipality) = ∑[Number of allocation factors in a province (region, municipality) / Total number of allocation factors nationwide × Corresponding weight] × Performance evaluation adjustment coefficient.

Subsidy amount for a province (region, municipality) = Total annual funds × ∑[Total number of factors for a province (region, municipality) / Total number of factors nationwide].

3. Application time: The Central Propaganda Department is responsible for the application work of display and exhibition projects for national patriotic education demonstration bases, and submits the proposed subsidy plan for the next year to the Ministry of Finance before the end of September each year. The State Administration of Cultural Heritage is responsible for the application work of display and exhibition projects for museums not included in national patriotic education demonstration bases, as well as the factor calculation and performance evaluation of national key museums, and submits the proposed subsidy plan for display and exhibition projects and national key museums for the next year to the Ministry of Finance before the end of September each year.

(4) Subsidy funds for free or low-fee opening of public sports venues to the public

1. Key areas: Public sports venues and fitness centers (hereinafter referred to as sports venues) at the county level and above that belong to local sports administrative departments, are open to the public for free or at low fees, and meet the requirements of the Basic Public Service Standards for Public Sports Venues. Among them, fitness centers must have a sports building area of 1200 square meters or more and an indoor fitness area of 1000 square meters or more. Subsidy funds are used for expenses required for basic public sports services provided free or at low fees by sports venues, including holding public welfare sports events, public welfare sports training, daily maintenance of sports venues, energy costs, equipment updates, and improvement of the operating environment such as sports venue information services.

2. Support methods: Subsidy funds are allocated using the factor method. Allocation factors include the number of sports venues, the open area of fitness facilities in sports venues, and the annual number of visitors to fitness facilities. Number of sports venues factor (weight 50%): refers to the number of sports venues that meet the conditions and are open to the public for free or at low fees. Open area of fitness facilities in sports venues factor (weight 30%): refers to the open area of fitness facilities in sports venues that meet the conditions and are open to the public for free or at low fees. Annual number of visitors to fitness facilities factor (weight 20%): refers to the annual number of visitors to fitness facilities in sports venues that meet the conditions and are open to the public for free or at low fees.

3. Application time: Sports venues that meet the requirements of the Basic Public Service Standards for Public Sports Venues shall submit the annual situation of services open to the public for free or at low fees (using data from January to June of the current year and July to December of the previous year, the same below) to the provincial sports administrative departments and finance departments before July 31 each year, and disclose it on the national public fitness information service platform.

(5) Subsidy funds for free opening of local public libraries, art museums, and cultural centers (stations)

1. Key areas: Subsidy funds are established by the central government and are used to support government-run public libraries, art museums, cultural centers, and township (street) comprehensive cultural stations (centers) (hereinafter referred to as "three centers and one station") at the prefecture and county levels, managed by the culture and tourism authorities, to provide basic public cultural services free of charge.

2. Support Measures: The current basic subsidy standards are as follows: 500,000 yuan per year for each municipal public library, art museum, and cultural center; 200,000 yuan per year for each county-level public library, art museum, and cultural center; and 50,000 yuan per year for each township (street) comprehensive cultural station (center). The Ministry of Finance and the Ministry of Culture and Tourism may dynamically adjust the basic subsidy standards based on the needs of cultural development and financial capacity.

3. Application Time: Based on the latest statistical data, the Ministry of Culture and Tourism will propose a funding allocation plan for the next year and submit it to the Ministry of Finance before March 10 each year.

(6) Subsidy and Incentive Policies for Red Tourism Projects

1. Subsidy Policy: The National Development and Reform Commission and seven other departments jointly issued the "Implementation Plan for the Cultural Tourism Improvement Project and the Management Measures for Central Budgetary Investment." The notice clarifies that central budgetary investment will be arranged using a proportional subsidy method with a control on the maximum subsidy investment limit.

2. Subsidy Ratio: In principle, subsidies will be provided at a ratio not exceeding 30%, 60%, and 80% of the total approved investment for the eastern, central, and western regions (including regions that enjoy central and western region policies according to relevant national regional policies), respectively. Projects in the Tibet Autonomous Region and the four prefectures of southern Xinjiang will receive full subsidies at the maximum subsidy limit specified in the "Plan." Projects in the four Tibetan areas of Sichuan, Yunnan, Gansu, and Qinghai provinces may receive full subsidies at the maximum subsidy limit specified in the "Plan." To implement the decisions and deployments of the CPC Central Committee and the State Council on winning the battle against poverty, projects in centrally contiguous impoverished areas, deeply impoverished counties, and key counties for national poverty alleviation in central China will receive subsidies at a ratio not exceeding 80% of the total project investment.

Key Cultural Tourism Event Recommendations

2025 China Tourism, Leisure and Entertainment Industry Annual Conference

March 18-20 Day • Beijing

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